Trends and their importance when conducting an SEO audit

When conducting an SEO audit, it’s essential to consider the trends in search rankings, as well as the reasons behind them. Knowing what search engine algorithms rank higher than others can provide useful information about where your efforts should be directed to give you the most bang for your buck. Here’s why trends are important in this process, and how you can use them to your advantage when running an audit of your site or client’s site.

How do we know what people search for?

In order for us to know what people search for, we need to analyze the data of the search engine. Google Analytics is one example that can provide us with information on what people are searching for and how they use the website. As such, it is important to have an understanding of the ever-changing nature of Google’s algorithms as a part of your strategy. We know what people are looking for by considering search intent. Different intents lead to different results on Google. So, we want to make sure our site matches the most popular search intent: informational, commercial, navigational, transactional ones.

Leverage this information during audit

Understanding trends in digital world

An audit is the process of evaluating a website’s web pages and other online properties for search engine optimization compliance. A good audit should be conducted periodically, in order to make sure that your site is optimized for search engines and human visitors alike. Why? Because trends change fast. When performing this analysis, it’s important to have a strong understanding of the industry your organization operates in, so you can be aware of any potential weaknesses that could impact ranking performance.

With more people and companies using the web, it’s important for businesses to be on the cutting edge of new technology and techniques. When conducting an audit, it is recommended that you take into consideration popular search engine algorithm changes as well as what’s trending in social media. These factors can help your business stay ahead of the competition while simultaneously providing a better user experience. An example of this would be Google’s focus on mobile-friendliness. If users are going to conduct searches from their mobile devices, then websites should have a responsive design so that they don’t have to zoom or scroll around.

How do trends affect my website’s performance?

Trends affect your website performance as they influence what search queries people are entering into the search engine. The more popular a trend is, the more searches will be coming in for that specific topic. This can have a huge impact on how well your site performs in the SERPs and how well it ranks for queries related to that trend. As these trends change, so should your strategy and the way you optimize your site. However, every interference on the website must be carefully considered – that is why an audit is so important, which is a kind of protection against potential errors, waste of time or resources.

Why ignoring trends in your SEO audit could be a costly mistake?

Ignoring the latest trends in your industry can have disastrous consequences. If a site owner misses the potential of trending topics and their related content, it may be too late for them to catch up. If a site has been around for five years or more, it’s probable that this website is no longer ranking as well as they could be. It’s simple – your results will drop, you will have less traffic, less click-throughs, less conversion and your bounce rate will increase. Consequently, you will end up at the bottom of the Google ranking list.

Taking advantage of trends in audits

Using Google Trends in SEO audit process

Google Trends is a great tool for measuring the popularity of a topic over time. It can be used as a baseline in your SEO campaign to see how your content is performing. You can also use it to identify what topics are trending and adjust your strategy accordingly. Trending topics will help you better engage with your audience, generate leads, and ultimately get more traffic on your website.

Trends define the market. What will reign in 2023?

Trends are always changing and it’s important to keep up with what’s in the market. It’s not just about using the current trending keywords for your content, but also about understanding where the market is going. Consider what will reign in 2023? Will there be a new technology?

• Long form content. In order to determine if your business needs long form content, it’s important to first identify your customers and what they’re looking for. Longer and richer content is increasingly sought after by users.
• Livestream content. It is done through platforms like YouTube and Facebook, where anyone with a connection can view it in real time. The content can be anything.
• Metaverse experience. The immersive digital world is a new frontier, with the metaverse experience becoming more and more accessible.The Metaverse is a 3D environment that can be experienced through many devices including head-mounted displays and smart glasses.
• TikTok and social media. If your business is having issues with losing traffic and rankings, it’s important to check social media channels for more popular content.
• Voice search and AI assistants. When it comes to voice search, the thing we can all agree on is that voice technology will likely be more prevalent in the future. And while many people are still skeptical, AI assistants will likely play a large role in the future of search.

Last thoughts

Ultimately, the trends that are important to your industry will vary depending on what type of business you’re in. However, it’s never a bad idea to keep up with what’s trending, as it may help your company find new audiences and generate more interest. However, before you implement a new strategy on the website, you must make sure whether you really need it and how it will affect the reception of your website. SEO audit is the absolute basis in this topic. Not only will it help you check the utility of trends, it will also allow you to follow optimization methods.