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Topic clusters – establish yourself as an ultimate linkable resource for a specific niche

5 minutes of reading
Topic clusters – establish yourself as an ultimate linkable resource for a specific niche
Category SEO

Linkable resources are the type of content that can be used to link to and build citations. The more inbound links you have from high-quality pages, the more authoritative your website becomes, which in turn affects your search engine rankings. As such, creating linkable resources is an essential part of successful on-page optimization. In this article we’re going to walk through how you can establish yourself as the ultimate linkable resource in a specific niche – so much so that people will want to link to your resource just because it exists.


Content marketing is a part of SEO and link building, so it makes sense that they go hand in hand. When you’re creating content on your blog, you should be thinking about how it can help you grow links. You can create valuable content by writing about topics related to your niche while including keywords that will lead readers back to your site. As you can see in the digital world, where positioning is part of the strategy, everything is connected. You have to take care of each element separately, because it affects the others.

Know what your readers want

Your readers want information and insights related to their interests. They want authoritative content that is valuable and that helps them with their problems. They want you, in essence, to be their advocate and provide them with exactly what they need when they need it. Only in this way will you have a chance to links, shares, and being visible.

Build relationships by being helpful

Being helpful will help you establish yourself as an ultimate linkable resource. Offer advice, share your knowledge and promote other people’s content that is related to your niche. Share links on social media and offer them up in comment sections of blogs or forums within your niche.

What are topic clusters?

A topic cluster is a grouping of content around one specific topic. We can say that you become an expert in a very narrow field. It may not be practical or even possible to create something on every possible niche, so this tactic allows you to specialize and focus on the topics that are most appealing to your target audience.


Topic clusters allow you to position yourself as an ultimate linkable resource for a specific niche. When done correctly, it can help drive more traffic than if you had just one blog post on your site. If you are running out of ideas on what topics to write about, this is an easy way to generate new posts and maintain relevance in your industry.

Who is this approach great for?

The topic cluster approach is perfect for people who have a lot of knowledge or expertise in one or two specific niche topics. If you find yourself always sending people off to other websites when they ask questions related to your area of expertise, then this is an excellent strategy. This also works well if you’re looking to break into a new field, but don’t know where the best sources of information are yet.

How is this helpful for link building strategy?

Clustering your content around specific topics not only helps you establish yourself as an expert in that subject area, but it also makes your content easier for readers to find. This is especially important if you’re promoting your site on social media, because people will naturally click on links containing keywords they searched for. You get visibility while still appearing natural in search results. Finally, use internal links to connect cluster content to pillar content.

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Planning your content strategy around the subject matter expert concept

Before you start, there are a few things you need to know. But remember that you should have around 10-12 related articles in all that can be narrowed down to a single overarching topic or category.

Create a pillar page and use internal linking

Create a website that is comfortable to navigate and enhances the user experience. This will have a positive effect on the duration of their sessions, click-through rates, shares, reduction of the bounce rate, as well as the credibility of your sources. Use for this purpose a convenient control panel, menu (breadcrumbs menu), categories, filters, the ability to search for specific content, as well as related texts.

Get more and more detailed

The principle here is from general to particular. You can’t write everything in one text, because you won’t have anything to link to. Break apart your topic, make it more and more specific. Create detailed blogs posts about each aspect of your niche, providing rich content that will provide lots of backlinks.

Think about your anchor text

Anchor text is one of the most important on-page SEO factors. It should be used in conjunction with keyword research and content marketing techniques that generate high-quality links. There are many ways you can use anchor text, including using your company name or website address, as well as using keywords and phrases related to your niche. The most important rule, however, is that it should be natural and easy to remember.

Now find the backlinks

Linking to other relevant blogs and websites within your niche can serve two purposes. First, it will help establish you as an expert in that particular subject. Second, you may get some valuable backlinks from other sites in your industry or niche. These links have the potential to rank higher than any of your own posts because they are coming from other authoritative sources.

Wrapping up

There’s no reason why you can’t be an expert in your field. If you have an idea for a blog, but don’t know what to write about, take some time to figure out what topic clusters are relevant and popular in your niche. It’ll help establish yourself as the ultimate linkable resource and make your blog more successful!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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