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Three noticeable differences between Google and Amazon SEO. SEO that benefits both

Wiktoria Czerw
Content Editor
6 minutes of reading
Three noticeable differences between Google and Amazon SEO. SEO that benefits both
Category SEO

Google and Amazon SEO are two of the most popular and powerful search engine optimization strategies available today. Each approach has its own unique advantages, but they also share some common traits. Understanding the differences between Google and Amazon SEO can help you choose the right strategy for your business needs. In this blog post, we’ll explore three key differences between Google and Amazon SEO and discuss the benefits of each. With this information, you can make an informed decision when it comes to optimizing your website for the best possible performance.


Keyword difficulty

When it comes to SEO, one of the most important aspects is keyword difficulty. This refers to how difficult it is to rank for certain keywords. In general, Google has a much higher level of keyword difficulty than Amazon. Google SEO relies heavily on organic search traffic, which makes it more challenging to rank for competitive terms.

On the other hand, Amazon SEO is far less competitive in terms of keyword difficulty. This is because Amazon’s search engine is designed to prioritize products over websites. As a result, it is much easier to rank for keywords on Amazon than on Google. The lower keyword difficulty gives businesses and individuals an advantage when optimizing their listings for Amazon searches.

You can still use certain tactics to boost your chances of ranking higher on Google, such as using long-tail keywords or focusing on content marketing. However, the overall keyword difficulty is much higher on Google compared to Amazon.

On-page optimization

When it comes to optimizing a website or web page for search engine visibility, on-page optimization is the first step. On-page optimization refers to the process of making the content of your website or web page as relevant and attractive as possible to both search engine crawlers and users. It is essential for successful SEO.

For Google SEO, you need to focus on ensuring that your web pages are relevant to the keyword phrases you are targeting. This means including these keyword phrases in the titles, headings, meta tags, and throughout the content. You should also ensure that all of your images have descriptive ALT tags and appropriate file names. It’s important to have a well-structured website with a clear hierarchy and an easy-to-use navigation system.

On the other hand, for Amazon SEO, there are a few additional considerations that you need to keep in mind. Amazon uses its own search engine, A9, which looks at different factors when ranking pages. Product descriptions should be detailed and contain multiple keywords related to the product. Amazon customers also care about reviews, so having high-quality reviews on your product pages is essential. Lastly, make sure to use relevant, descriptive titles and bullet points to draw attention to the key features of your products.

Both Google and Amazon SEO require on-page optimization to ensure that your website is visible and attractive to both users and search engine crawlers. By optimizing your website or web page properly, you can boost your visibility in both search engines and increase conversions from organic searches.

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When it comes to SEO, link-building is a must. Google and Amazon have different strategies when it comes to building links.

Google emphasizes the quality of the links rather than the quantity. They use their algorithm to identify high-quality websites and links, which means you need to focus on getting relevant, authoritative, and high-quality links to achieve better search engine rankings.

Amazon also values link quality, but it’s a little more forgiving. It looks for links from all sorts of websites, from small and local businesses to large sites with high authority. That said, Amazon’s algorithm isn’t as strict as Google’s when it comes to link quality. You can still get good results with low-quality links.

Link-building is an essential part of any successful SEO strategy, regardless of the platform you’re targeting. It helps you build trust with search engines and boosts your rankings. If you want to get the most out of your link-building efforts, make sure you focus on getting high-quality links from relevant websites.

The benefits of Google and Amazon SEO

Google and Amazon SEO both offer numerous benefits for businesses. Google offers businesses the potential to be seen by millions of users worldwide, which can result in an increase in traffic and leads. On the other hand, Amazon SEO can provide businesses with a targeted audience of potential customers who are looking for a specific product or service.

Google provides businesses with a wide range of search engine optimization tools and strategies that can help them rank higher in search results. This includes keyword research, content creation, backlink building, and technical SEO. In addition, businesses can use Google Ads to create targeted ads to reach the right audience.

Amazon SEO can help businesses reach a more targeted audience with their products and services. By optimizing product listings, companies can appear higher in Amazon’s search results, helping them get more visibility and sales. Optimizing product descriptions and images, providing detailed information about the product, as well as using keywords can help businesses rank higher in Amazon’s search engine.

Both Google and Amazon SEO have their advantages and disadvantages, and businesses need to understand both platforms before investing in either. Ultimately, the success of any SEO campaign comes down to understanding the target audience’s needs and developing effective strategies that will reach them.


Google and Amazon SEO have a few distinct differences, but both are highly beneficial for online business success. Google SEO is great for driving organic traffic from search engine result pages, while Amazon SEO is geared more toward optimizing product visibility on Amazon’s Marketplace. Regarding keyword difficulty, Google is more competitive and requires more targeted long-tail keywords, while Amazon provides more opportunities for niche keywords and popular terms. On-page optimization should consider each platform’s unique requirements, and link building is particularly important for Google since it plays such a key role in ranking algorithms. Ultimately, both Google and Amazon SEO offer invaluable benefits that can help businesses reach more customers and increase their online presence.

With the right strategies, businesses can effectively optimize for both platforms and maximize their success.

Wiktoria Czerw
Content Editor

Wiktoria is a language and editorial enthusiast whose passion for content drives her to create unique, SEO-optimized texts. She has always been intrigued by linguistics, and she now applies this passion to her profession by ensuring every sentence is accurate and logical. Wiktoria is known for her precision and timeliness – every detail matters to her, and she strives to perfect the content in every possible way.

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