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The power of cold e-mail outreach for link building strategy

7 minutes of reading
The power of cold e-mail outreach for link building strategy
Category SEO

Inbound marketing starts with earning links to your website from other websites. Cold email outreach is a great way to do that because it’s cheap, direct, and doesn’t require any technical skills on your part. Once you get the hang of it, you’ll be able to reach out to bloggers and other influencers who might be willing to link back to your content or share your story with their readers. Here’s how it works.


Cold e-mail outreach introduction

Outreach is the process of contacting someone about something you want. In link building and content marketing it refers to the process of proactively reaching out to individuals or organizations with an interest in your website’s topic by sending them information about what you do, how they can help your site, and why they should link back or write content about you.

Today, we will explore the art of cold e-mailing and why it is such a powerful tool in your link building arsenal. Why? Because it allows you to reach out to people who are influential in your niche, but would be more than happy to throw you a backlink if they like what you have to offer. The key, however, is crafting an email that will get their attention and make them want to give you a link without feeling as though they’re being spammed.

Its importance for link building strategy

Link building is a very important part of positioning. It’s based on the idea that other sites will want to link back to your site if you have content on it that is engaging and relevant to their audience. When you get links from different websites, it shows Google that your website is credible, which leads them to rank your website higher in search results.

Cold e-mail outreach is one of the most effective ways to get links. It’s also one of the fastest. But, that’s not all. You can use this strtegy as a sales or marketing tool, and even use it as a way to just stay in touch with prospects and customers. These are benefits of cold e-mailing to keep in mind: it is direct, helps establish your authority, helps you avoid gatekeepers, and you can save time by focusing on quality instead of quantity.

How often should you reach out?

It is important to keep in mind that your goal from the outset is not just to get a link, but a quality backlink. Put in the time and research up front so that you don’t have to be aggressive with your outreach attempts. The success of your outreach efforts will come down to how relevant you can make your pitch appear. The best way to do this is by researching the site and being able to tie in why they would want your content on their site.

Step by step

No one likes cold e-mails. They’re time consuming, tedious, and sometimes ineffective. But they’re also a necessary evil in today’s digital marketing world. How to get started so as not to lose position?

Determining your goal

The first step in developing a strategy is determining your goal. What do you want to achieve with this outreach? Are you looking for blog posts that are relevant and will provide a link back? Do you want links on high authority sites? Is it outreach as part of your link acquisition process, or just content promotion? Understanding your goals will help shape the rest of your strategy.

Finding prospects (targeting your niche)

Finding prospects is the first step in your campaign. It’s essential you target your niche and find a contact that matches the subject of your content. This doesn’t mean sending a cold e-mail to everyone on LinkedIn with the same message and hoping they’ll take notice. Rather, it means finding someone who would be interested in what you have to offer and tailoring your message accordingly.

Spend some time researching your potential partner: What does their website look like? How long has it been live? What are their past successes? Who are their competitors? You want to make sure that you’re targeting the right person before reaching out. Once you’ve found someone, it’s time to get started.

Build outreach lists & verify your contacts

Verify your list of contacts by calling in advance of emailing just to make sure you have the right person on your list. Keep track of contacts that you can’t find publicly on social media or through a search engine. Having that list might make all the difference when someone at one of these companies reaches out about an opportunity for you.

Keep messages simple

When it comes to cold e-mails, keep them short and straightforward. Keep your messages brief, no more than three sentences at the most. This will help you avoid sounding like a spammer or salesperson and will also help you make your point quickly. Remember that you’re reaching out to people who are very busy, so be as polite as possible. Avoid questions that ask for too much information.

Personalize your outreach sequence

Here are five tips that will help you get started:

  • Personalize your emails. Even if it’s just their first name, put some effort into getting the person’s name right.
  • Use an email opener. Make sure you know the company before sending cold e-mails.
  • Offer value or a benefit to them. Don’t make it all about how they can benefit from working with you – offer something up front.
  • Provide contact information. There needs to be somewhere for them to reply back to you, so include your phone number or website address at the end of every e-mail.
  • Let them know you’ve done your research. Include links to any content you think might be relevant for the prospect.
  • Follow up after three days (with a different subject line), then every other week after that – If someone doesn’t respond within three days, move on to another prospect. But keep following up periodically until they finally do respond.

Use call to action (CTA)

A call to action is a phrase that encourages the reader to take some sort of action, such as asking them to buy a product or subscribe to an email list. It’s important when crafting your marketing copy and that you think carefully about what action you want your readers to take.

SEO outreach tools and platforms

  • Automatic e-mail senders are widely used by SEO professionals for extensive campaigns.
  • HARO is a service where reporters and journalists can ask the general public for sources and quotes. It’s a great place to get your name in front of people who are looking for experts.
  • Linkody is a simple, free backlink checker that lets you see what sites are linking to your competitors, which ones might be linking to you, and how many links each domain is getting. It also provides an advanced directory of all the links it finds on any website.
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Last thoughts

To sum up, cold e-mails are a great way to get your content in front of people who might not have heard of you. With these five steps, you’re on your way to getting more backlinks and more traffic. The only downside is that it takes time and patience. You need to be persistent in order for this strategy to work. If you send out an e-mail with the same content twice or three times, it’s likely they’ll respond back sooner than if they just got one email from you.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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