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The importance of UX in the positioning process

6 minutes of reading
The importance of UX in the positioning process
Category SEO

If you’re a business owner, marketer, or web designer, you know the importance of positioning your product or service to the right audience. User experience is an integral part of that process. It encompasses all aspects of the user’s interaction with a product, service, or website, including how they interact with it, how easy it is to use, and how it makes them feel. In this blog post, we’ll explore everything you need to know about UX – from the basics to more advanced topics.


Introduction. What is UX?

User Experience is the process of creating meaningful and relevant experiences for users of a product or service. The combination of usability, design, and psychology provides a smooth and seamless experience for the user. It is more than just the aesthetics of a website or app; it’s about providing a positive experience that leads to satisfaction and customer loyalty. UX is about understanding the user’s needs, motivations, and behavior and delivering a product or service that meets these needs.

The benefits

User Experience is improving website performance. A well-designed website will load faster, which leads to higher conversion rates. It will also provide users with easier and more intuitive navigation, which leads to a greater understanding of your offerings. As a result, users are more likely to stay longer on your website, increasing your chances of making a sale. Customizing a website to meet the user’s needs will create a more personalized user experience.

Positioning and optimization

SEO is a term that describes the process of enhancing a website’s visibility and usability. It involves making a website more user-friendly, improving its design and layout, optimizing for search engine results, and creating content that appeals to potential customers.

Positioning ensures a website appears in the top search results on a search engine, such as Google or Bing. Optimizing a website means making it interesting and engaging for potential customers and users. Both of these processes work together to increase a website’s visibility and engagement with visitors.

The importance of User Experience in positioning

When it comes to positioning, UX plays an integral role. It is about creating an enjoyable, seamless, and engaging user experience on your website. It is often used as a way to improve user satisfaction and ultimately increase conversions. Also, a great UX design can help you to stand out from the competition.

When designing your website, you should consider things like the look and feel, the structure and navigation, the content, and the performance of your site. All these elements should work together to create an informative and enjoyable experience. If the visitors have a positive experience on your website, they are more likely to come back and recommend it to others.

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How to improve your website’s UX?


To begin, determine your target audience and then create an experience that caters to them and meets their needs. Use visuals, graphics, icons, and carefully selected font sizes and colors to make the website more attractive and user-friendly. It is worth knowing that the layout in the shape of the letter F is especially helpful. This type of design is ideal for organizing information on a page and allowing users to navigate easily from one area to another.

Information architecture

IA is about the organization of the website’s information so that it’s easy to find and access. It involves designing menus, labels, search tools, navigation pathways, and categories that enable users to quickly and easily find what they want. A well-crafted website helps enhance the user experience by allowing them to interact with a website in an intuitive and streamlined way.


The goal of UX navigation is to make it easy for users to find what they are looking for quickly and easily. To accomplish this, websites often use menus, categories, filters, and loupe to help users navigate efficiently.

Menus are typically organized hierarchically, allowing users to find the information they seek quickly. It usually contains links to various pages and sections within the website. Categories allow users to quickly filter through content and find what they want without scrolling through a long list of items. Filters allow users to search by keyword, category, or other criteria to find exactly what they want. The loupe, in turn, allows you to search for an interesting entry independently.

Keywords and buttons

Keywords help search engines to find your website, while buttons serve as a way to move around the site. When it comes to keywords, they should be chosen carefully so that they accurately represent the content on your website. Buttons, on the other hand, should be placed in a way that makes them easily accessible and intuitive. When users can easily find what they are looking for and move around your website with ease, it greatly enhances the user experience.

Loading speed

Loading speed is an important factor when optimizing your website for UX. By ensuring your images are optimized, minimizing HTTP requests, taking advantage of browser caching, and implementing a CDN, you can improve your website’s loading speeds and give your users a better experience.


A responsive design also helps with usability, as users can navigate through your site much easier when they can easily view all the content without having to scroll or zoom in and out. It also helps to create a more consistent user experience, no matter which device they are using.

Responsive design involves a number of techniques, such as flexible grids and layouts, media queries, and flexible images and media. By utilizing these techniques, developers can ensure their sites look great on any device and provide an optimal user experience for all visitors.

The future of User Experience

With the rise of artificial intelligence, machine learning, and automation, there is an increasing demand for innovative solutions to optimize the user experience and improve website performance. This has driven the development of newer technologies and software that are more user-friendly and intuitive.

That’s why more and more companies are turning to SXO, or Search Experience Optimization – a combination of SEO and User Experience design. It allows you to tailor your website’s design and content for users, ensuring that visitors can easily find what they need and that they stay on your site longer. It also helps you optimize for specific keywords and phrases, allowing search engines to rank your website more accurately.

In conclusion

Ultimately, UX is a critical factor in the positioning process and must be considered if you want to be successful. By understanding the different types of user experiences and the benefits of optimization, you can ensure that your website is positioned correctly to give users the best.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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