Order a free seo audit

The importance of link building for establishing your online authority

6 minutes of reading
The importance of link building for establishing your online authority
Category SEO

Establishing your authority in your niche or industry is essential if you want to make yourself stand out from the competition. You can do this by building high-quality, relevant links to your website, which will boost your search engine rankings and generate business through incoming traffic as people follow your backlinks to view your content. The following link building strategies will help you establish authority and visibility with Google and other search engines like Bing and Yahoo!.


What is authority for Google?

Google values authority, the extent to which a website is seen as an expert in its industry. If people believe that your site is one of the best resources for information on a topic, then Google will rank it higher than other sites for that same topic. This means less work for you. The more authoritative your site becomes, the less work it takes to optimize for keywords and keep ranking high for relevant search terms.

Search Quality Evaluator Guidelines

In order to assess the quality of sites, Google uses guidelines called the Search Quality Evaluator Guidelines. These guidelines help Google’s human evaluators rate the quality of a website on a scale of low to high. Google then takes these ratings and considers them when deciding how well it should rank a page in search results.

E-A-T in a relationship with SEO

E-A-T stands for Expertise, Authoritativeness and Trustworthiness. This factors are one of the most crucial factors in ranking well in Google. There are many components, but it basically boils down to being knowledgeable about your subject, writing and maintaining a reputable blog, establishing an authoritative voice with high quality content, and building links to your blog content. If you do these things well enough you can rank at the top of Google and be seen as an authority on your subject matter.

Understanding the algorithms

Google and other search engines base their rankings on many factors, but one that isn’t typically considered is the site’s authority. The algorithm looks at a wide range of aspects to determine how authoritative a site is. One critical aspect is how many high-quality links the site has.

Multiple factors influence the algorithm’s decision on which links to trust and which links to devalue. These factors include: trustworthiness, age, number of external and internal links, anchor text, the types of pages linking to a page or domain, and much more.

Link building is the process of using links on other websites to bring visitors to your site. It’s important because it’s a huge factor in what determines how high your site ranks in search engine results pages. If you want people to find your website, you need other sites with content related to what you offer to link back to you. And the more inbound links there are pointing at your site, the better its ranking will be on search engine result pages.

In a nutshell. How can you get links?

The most common way is by writing quality content that has already been published on popular websites. Chances are you’ll never find a link if your content isn’t good enough to be publish in the first place. Popular sites want high-quality content and they’ll often provide external links as an acknowledgement of this contribution.

When it comes to link building, there are three main strategies: content marketing, guest blogging, and infographics. Finding the right strategy is crucial because all strategies come with different levels of effort, expertise required, and monetary investment. Content marketing includes creating your own content that other sites link to in order to raise your authority. Guest blogging is working with someone else’s blog to publish a post and add a link back to your site. Infographics are visuals that explain data or illustrate how something works.

Make an appointment for a free audit of your website
Order a free seo audit


No matter what subject you are writing about, link building is key to establishing authority. Once you have established yourself as an expert in your field and/or niche, it will be much easier to attract backlinks.

How to measure authority?

There are many ways to measure how authoritative a website is and how much authority it has in the market, however the most common one is PageRank. Google’s PageRank system, established in 1997, ranks sites according to their ability to link out and get other websites to link back. Sites with higher page rank are considered more reputable and authoritative than sites with lower page rank.

In this way, search engines like Google can determine how credible a site is based on what other sites link to it. Links from highly authoritative websites that do not normally associate themselves with spammy SEO tactics will help boost your page rank significantly and give you instant credibility as an industry expert.


A domain’s authority is determined by the number and quality of links pointing to it. When search engines like Google crawl a site, they count links and provide rankings based on their opinion of a site’s authority. This means that all of the time spent publishing content and optimizing your site won’t be worth anything if you don’t link out to other sites too. It can take some time to get enough traction to rank in SERPS (search engine results pages), but as long as you continue building links, you’ll keep improving your position in search results.

Internal links

One technique that can help you establish authority is to include internal links. Internal links connect related blog posts on your site, bringing visitors back to your site and establishing trust. You can also use them to redirect visitors to the products you would like them to buy or sign up for after they read the blog post you’ve written.

External links

You already know several techniques for obtaining them. The world wide web has hundreds of billions of pages, many with valuable content and others with not-so-valuable content. So how do you compete with these sites that have already been around for years? You create a quality website to start, and then you build authority by developing backlinks to your site from other websites.

Dofollow and nofollow attributes

Dofollow links provide the linker with a way to get backlinks without worrying about SEO penalties. Nofollow links don’t carry the same weight as dofollow, but they can still provide a degree of credibility to your site. The goal is to keep the balance between them so that our harvest looks natural.

In conclusion

Link building is an essential component to the success of any site. Readers want to know they are reading a legitimate and authoritative source. They can look at how many links point to your site, among other things, and use that information as evidence when they come across your blog post. The process starts with building a network, getting a few good inbound links, and then going through others’ websites to find places you may be able to link back out to.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
Also check
Are you wondering why your website is NOT SELLING?
Schedule a free SEO consultation and find out how we can improve your sales results.

Rate the article
Average rating 5/5 - Number of ratings: 6
Add comment

Your email address will not be published. Required fields are marked *


Would you like to see what else we have written about?

What is an advertising message and what elements should it contain?
What is an advertising message and what elements should it contain?
Advertising messages are powerful tools used by brands to promote products, services and other forms of communication. How to design an effective message?
How important is your loading speed for local SEO strategy?
How important is your loading speed for local SEO strategy?
Speed is one of the many factors in Google's search algorithm. The faster your site loads, the higher it ranks in search engine results pages. How this is affect on your local site?
Does image URL affect SEO?
Does image URL affect SEO?
Image URL, although often overlooked, is of great importance in the positioning process. What is a friendly image url and how do you create one?

Get started

with the comprehensive
SEO audit

Invest in a detailed SEO audit and understand your online performance. We analyze your website to get a clear view of what you can improve.

  • I Please send us a message first for the introduction.
  • II Then, our SEO Expert gets back right to you with a phone call.
  • III We schedule a consultation in time that works for you.
  • IV The SEO Expert audits your website and provides strategic recommendations on how to improve your performance.
  • V You'll get the SEO report with a comprehensive look at numerous search ranking factors such as technical items, on-page, content, and off-page metrics.