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The Importance of an entry page for SEO success

7 minutes of reading
The Importance of an entry page for SEO success
Category SEO

SEO is designed to help increase traffic to your website by ranking high in search engines like Google and Bing. To achieve this ranking, you need to carefully plan out your entry page, since it’s the first thing that visitors will see when they come to your site and determine whether or not they want to stay. In this article, we’ll discuss how to optimize your site’s entry page and what you can do to boost your site’s ranking through search engine optimization.


What is an entry page?

Most people don’t realize just how important the first impression is on a website. It’s the first thing that a visitor sees, and it sets the tone for what they will experience going forward. Visitors will make up their minds in less than three seconds as to whether they want to stay on your site or go somewhere else, so you want to be sure that you are capturing them right off the bat.

An entry page is the first page your visitors see when they visit your site. This is usually a homepage, but it could be a product or service category page. The goal of an entry page is to present visitors with information that will compel them to stay and explore more on your website. Entry pages are often the most important pages on your website because they set the tone for what visitors can expect from the rest of your content.

Types of pages that can be used as an entry page

Home page vs entry page

While the home page is a great place to put your company’s product and service offerings, it should not be the first page that visitors see. The entry page should be the first place they land on when they come to your website. Not only will this give them a better understanding of what you do as a business, but it will also help them find more information about your products and services. You can make your entry page stand out by including a call-to-action buttons like “Contact Us” or “Learn More”.

Landing page vs entry page

A landing page and entry page are very similar in that they are both designed to provide content and information when someone lands on the page. However, entry pages differ from landing pages in the sense that they are designed to funnel the user into a desired goal. Landing pages are more focused on getting you to take an action – such as purchase something or fill out a form. Entry pages serve as gateways or corridors into different areas of your website.

Category page vs entry page

A category page is similar to an entry page in that it’s the first thing someone sees when they visit your site, but a category page displays products within a category rather than a general overview. It’s important to note that this type of page will be displayed differently depending on what device or app the user uses, therefore, you’ll want to optimize each individual page accordingly. Furthermore, there are more limitations with a category page because Google may not index them correctly and there are no specific tools available for optimizing them like those available for entry pages.


Learn about your visitors’ interests

There are many benefits to having a well-designed entry page, as it can improve click-through rates, make it easier for visitors to find what they’re looking for, and increase your site’s credibility. If you want to take your website’s search engine optimization to the next level, this is one aspect that needs more attention. An entry page that is designed for easy user access and browse is more likely to lead to conversion.

Entry pages help you learn about your visitors’ interests and what they are looking for on your site. With this information, you can create a more personalized user experience that will make it easier to convert visitors into customers. Additionally, entry pages provide the perfect opportunity to provide links back to other related content on your site that might interest your visitors, which is something Google loves.

Help of Google Analytics: behavior section

The Google Analytics behavior section can help you improve your website by telling you what your users are doing on your site and where they’re coming from. For example, if you see that a lot of people are leaving your site without clicking anything, it might be because the content isn’t engaging enough or there’s something else on the page that people find more interesting.

What should they contain?

An entry page should include a brief description, keywords and other information that will help Google understand what your website is about. You should also include the most important or popular pages on the site. This way, if a search engine doesn’t find what it’s looking for on the home page, it can still find content elsewhere on your site.

To optimize your site even further, make sure you use similar navigation elements to the ones found on your homepage. For example, you might have a list of links to key topics at the top of each page so users know where to go next, buttons, and more. Make sure all of these elements are consistent throughout your site so that visitors don’t get frustrated by trying to navigate to different sections without any hints as to which link they should click.

Static or dynamic

A static entry page is a web page that does not change between visits. A dynamic entry page is a web page that changes each time the visitor returns to the site. The decision about what type of entry page to use is highly dependent on your goals and website content.

For example, if you are selling products or services, it may be more important to have a dynamic entry page because you want visitors to see new offers with each visit. However, if you are trying to attract inbound links from other sites or get higher search engine rankings, then having a static entry page could be more appropriate because it is easier for other sites or engines find the information they need when they come back.

Tips how should you create an SEO-friendly entry page

  • Make sure the blog post has a catchy title that is short and concise.
  • Include keywords in the headline, body, and meta tags to help with organic search rankings.
  • Optimize the images by using alt text or file name that includes keywords, adding captions and other important information about each photo if possible.
  • Add links to relevant posts or pages on your site so people can find more relevant content related to their topic of interest.
  • Think about eye catching interface, fonts, colors, animations.

Wrapping up

An entry page is a crucial piece to the puzzle when it comes to your website’s success, and you should take the time to make sure that you get it right. Follow these simple tips to create a strong entry page and watch your search engine rankings soar. With a few strategic tweaks, you’ll be able to rank higher on Google and boost your search engine optimization efforts.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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