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The Five Tools You Need for a Successful SEO Audit

6 minutes of reading
The Five Tools You Need for a Successful SEO Audit
Category SEO

When you’re looking to improve your search engine optimization, it can seem daunting if you aren’t sure what to do. An SEO audit will show you exactly where your website needs improvement and how to fix it, so you can start driving more traffic from search engines and rank higher in organic searches for the keywords that matter most to your business or organization. Here are the five tools you need to conduct an effective SEO audit and get on the road to success with SEO.


What is SEO?

Before you can understand what tools are used in SEO, you have to understand what SEO is in general. This is a process by which websites make themselves search engine friendly so that they can rank higher in search results than their competitors. It uses knowledge in the field of computer science, programming, promotion and marketing to enable the website to gain the highest ranking position.

What is an SEO audit and why do you need it?

An SEO audit is not just about finding problems in your website, but it’s also about identifying your website’s strengths and opportunities. This kind of information will help you develop a better strategy to achieve your marketing goals. It can be time-consuming to find all of these things on your own, which is why you need tools that can help you do it faster and more effectively.

Tools that will improve your work


SEMrush is software developed by Oleg Shchegolev and Dmitry Melnikov. It allows you to analyze and monitor the keywords that you and your competitors use, examines the visibility of your site on the web and performs basic marketing analysis.

It’s also a convenient organizer that will keep your website data in one place in order. You’ll even find an SEO content template in the tool.

The Backlinks system provides an analysis of link structures as well as data on their most important parameters – similar to Majestic and Ahrefs. This function is extremely useful because it provides information on competitors, referring domains or the number of internal links.

Moz Open Site Explorer

Open Site Explorer is one of our favorite tools. It is helpful to anyone who wants to track and learn about their competition. After all, understanding your competition is key to getting where you want to be in business. Also, one cool feature of Open Site Explorer is that you can compare up to three domains on a single report. This saves me time when I am creating reports by having to navigate through multiple tabs/pages with other tools.

One of the latest options provided by the tool is the ability to select links pointing to our domain that have not yet been linked to it. Unlike other dedicated tools, it has a much larger base of links.

The Moz tool allows you to quickly analyze the power and potential of the pages displayed in the search results. It presents results in the range from 0 to 100. It is worth using it to compare data, especially against Ahrefs.

Screaming Frog

If you’re running an e-commerce site, then you probably already know that there’s a lot of competition out there. With so many sites jockeying for position at the top of Google’s results, your SEO audit will be difficult if you don’t have a good toolkit to work with. One particularly powerful tool is Screaming Frog, which crawls through all of your links and helps identify problems in one easy-to-read report. Most reports take about 30 minutes to generate but can save hours in additional research. Give it a try—you won’t regret it!

It’s quick, easy to use and loaded with powerful functionality that can speed up and greatly improve your site audit process. It’s free to use but has paid-for upgrade options if you want access to more features. This will give you an insight into any problematic links on your site and tell you who is linking to these out of date or unwanted pages. It’s quick, easy to use and loaded with powerful functionality that can speed up and greatly improve your site audit process. It’s free to use but has paid-for upgrade options if you want access to more features. This will give you an insight into any problematic links on your site and tell you who is linking to these out of date or unwanted pages.

Google Analytics

While Google Analytics isn’t specific to SEO, it is one of the best web-analytics software tools. It gives you rich data that can be analyzed on its own or merged with other data to give you even more information. A simple, yet powerful tool.

It’s free, and it will help you see where your site is losing readers—and gain insight into where to look for additional traffic. Many marketers use GA as a go-to source of Google search data, such as which keywords drive people to their sites. And with its audience tool, you can create custom reports to examine demographics like age, gender and income level, or even see how people use your site on mobile versus desktop devices.

Google Search Console

GSC, and previously Google Webmaster Tools, is a completely free platform for administrators and the owner of websites created by Google.

By using its capabilities, you have access to the status and course of the page indexing process, as well as information about organic traffic (which includes keywords and keywords, the number of views, CTR), internal and external links, anchor content or technical problems within the page. Additionally, it has tools to check the quality of your website on a mobile device. It allows you to upload sitemap.xml, control basic internet metrics (Core Web Vitals) and other filters. In fact, your entire website is in one place.

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So there you have it—the five tools you need to make your search engine optimization audit as productive and efficient as possible. Remember, while we’ve outlined some of our favorites, there are a ton of great choices out there that should work perfectly fine in your consulting toolbox. If you’re looking to improve your site or offer more value to your customers through search engine optimization, make sure you take advantage of all these tools can do for you!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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