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The driving force of Google. What are algorithms and what should you know about them during positioning?

7 minutes of reading
The driving force of Google. What are algorithms and what should you know about them during positioning?
Category SEO

Over the past 20 years, Google has continued to dominate search as the number one choice among internet users, making it the dominant driver of online traffic and therefore the most powerful tool in digital marketing strategies. But what makes Google stand out from other search engines? How does Google’s algorithm work, and why does it produce such high-quality results? This article will take a closer look at this mysterious algorithm, what makes it so special and how you can use its power to your advantage.


Introduction to algorithms

An algorithm is a set of instructions for solving a problem. For Google, an algorithm is anything that takes one set of data and converts it into another set of data, by following some logical steps. There are many different types of algorithms which all serve different purposes. However, they have a common goal: to create the best possible ranking list of search results tailored to the user’s intentions.

Machine learning and Artificial Intelligence

Machine learning is a type of artificial intelligence that helps computers learn from data in order to make predictions or take actions. Artificial intelligence relies on the use of algorithms, which are sets of rules and directions for solving problems. As such, it can be helpful to know what different types of algorithmic functions exist in order to position yourself for success. Google’s main objective is to provide relevant information as quickly as possible.

Improving results for better experience

Algorithms are the backbone of Google and help to improve results for a better experience. Algorithms calculate relevance based on the quality, authority, and popularity of content. They do this by checking pages against hundreds of factors. Disseminating information and high-quality content has been Google’s mission since its inception. That is why it is so important to maximize the positive user experience, on their basis you are judged.

How does Google use algorithms?

The Google algorithm is a complex set of rules designed to rank the relevance and quality of webpages on the internet. There are hundreds of factors that feed into this algorithm, but only some are known and disclosed by Google. They use data from other sources such as web crawlers and manual submissions in order to help them determine which pages should rank higher than others.

Every day, we notice the impact of Google’s algorithms in our lives. Whether it be through a new result popping up in our web browser, or a change to the design of Google Maps, or even a change to YouTube that makes it harder for us to find what we’re looking for. Through these small changes and tweaks, Google is always trying to improve the user experience by making sure that every query gets its most relevant answer.

Google updates the algorithm every single day. These days, Google ranks pages according to their relevance to the user’s query and on how well they match the user’s expectations. This is why it’s important to include keywords in a blog post title, meta description and throughout the body of a blog post. It also helps if you include links to other articles within or outside your site that relate to this topic.

How much influence do we have over the algorithm?

You might not realise it, but you actually have a lot of influence over Google. From the moment you type in your query to when Google delivers a result page, there are many decisions that go into determining what content you see first. It is our behavior that affects their work – our clicks, pages we visit, words we use. All this is remembered and processed in the future.

So the more relevant we make those first few moments for users, the better the rest of their experience will be too. That’s why good UX design practices can positively impact search results and vice versa. The human brain has an innate ability to quickly process information that’s been given before. So if Google suggests your question by using keywords from previous searches or webpages visited, you’re more likely to click on it because you’re intrigued by what they’re suggesting.

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Algorithms and SEO

Algorithms are an integral part of the way Google and other search engines work, but they don’t operate in a vacuum. They need to index content that is being presented on the web so they can rank it appropriately, which means there needs to be good content out there for them to find. This is where SEO comes into play. Google’s algorithm crawls through websites with spiders and indexes their contents to rank them by relevance.

In order to provide its users with the best results possible, Google considers hundreds of factors when ranking pages. There are many components that affect how well your page ranks in a search engine result page, including things like keywords used on the page, links from other websites pointing back at you, freshness of content and website popularity among others.

How should we use them in our digital marketing strategy?

One of the most important things to do when considering a digital marketing strategy is to know what Google is looking for in order to rank higher. Once you have this knowledge, you can then use it to work with these ranking factors and improve your position. You will want to make sure that your content doesn’t just answer their queries but also provides some added value which leads them down a conversion path.

Knowledge for beginners. Which algorithms do you need to know?

  • PageRank. This is one of the first algorithms for indexing – assessing the quality of websites. It is about assessing the credibility of the content and the position of a given page among search results. By optimizing your site for SEO based on PageRank, you will be in control of the traffic to your site.
  • Panda. Machine learning-based algorithms not only evaluate the selection of keywords and keywords. Panda searches websites by judging their content. Here, the most important criteria are authenticity, quality and uniqueness. Its task is to block pages that duplicate and plagiarize content. It also draws attention to the amount of text.
  • Penguin. In this case, the aim is to prevent forms of unethical marketing and to fight spam. The algorithm checks the quality of links, their source, and references to other websites.
  • Hummingbird. It is an algorithm supporting the user’s needs. It analyzes the internet content in terms of matching the recipient’s query, presenting subsequent results in the search engine.
  • Pigeon. Here the most important thing is geolocation. This algorithm tries to combine search results with maps to make them more consistent and more readable for users.

Conclusion. How does SEO change over time?

In conclusion, SEO is ever changing and it is important to stay up-to-date on the newest trends. But don’t worry, there are plenty of tools out there to help you do just that. It is important to be aware of Google’s algorithm changes and how they affect your positioning. If you are not aware of what is happening within the digital realm, then you can be caught off guard and find yourself in hot water. As long as you keep up with the latest updates, stay on top of trends, and stay diligent with content creation; then there will be no issue.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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