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The bigger, the better. What is up-selling and how it can help your local SEO?

6 minutes of reading
The bigger, the better. What is up-selling and how it can help your local SEO?
Category SEO

It’s common knowledge that getting new clients to agree to work with you isn’t the hardest part of being in business; keeping your existing clientele happy and growing their business with you is the tough part. Fortunately, up-selling allows you to bring in more income from your existing customers by simply offering them upgrades or additional services they didn’t realize they needed until you show it to them. Here are some proven tips on up-selling to help boost your local SEO strategy.


Profit maximization from one transaction. Up!

Upselling is a term that means to sell a customer an item, or bundle of items, at a higher price than what they had intended to purchase. The goal of upselling is to increase the average order value by adding on or bundling products the customer didn’t know they needed. It can be done in person, over the phone, via e-mail and on your website through sales pages and product recommendations.

What benefits can you get?

  • Increase in the average order value.
  • Increased conversion rate.
  • Promotion of products and brands.
  • Increased sale quantity.
  • Increased customer loyalty.

How is it connected with local SEO strategy?

Local SEO, also known as geo marketing, is the practice of optimizing a website to rank higher in search engine results pages when searchers are looking for local businesses. Ranking well in SERPs can bring in huge benefits to your business. According to one study, 77% of customers who use a search engine while seeking information on a local business visit that business within 24 hours of their initial query.

The pandemic changed everything – the world has moved online, and even local residents, before going to the store, first browse the website of the chosen place. When it comes to local strategy, up-selling is one of the most powerful strategies you can employ. Not only does it help your customers get more value from your product or service, but it also helps build customer loyalty and boost sales. This works because it makes the customer feel like they’re getting more value than they originally thought and it also helps to up your sales.

Know your audience and their needs

In order to use up-selling successfully, you need to know your audience and their needs. Take advantage of the fact that you know your city. You know the pain points of local customers and what makes them tick. Once you have this knowledge, then comes figuring out how to deliver on it with a great service or product. The end goal is to be able to offer something better than what’s currently being offered in your market by offering something different at an affordable price point.

Expand their experiences

Offer something extra that your competitors don’t have. Express shipping? Gift wrapping? Guaranteed delivery time? Insurance on the order? You can also offer free or discounted add-ons to expand their shopping experience. You can offer them a complimentary product with purchase, bundling an item with the product they’re looking at, or including a bonus in the box when they purchase two items of the same kind from you.

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How to implement up-selling on your own website?

Hint. Buzz marketing

Buzz marketing is all about creating content that your customers will want to share. The goal is to create something so good that they’ll be compelled to share it with their networks and friends in order to increase awareness of your brand.

The list of the assortment in the tab with the product

Since the user is browsing a mobile phone, it is worth presenting other, very interesting options below, for example under the description of the specifications of a specific device. Then the Internet user will easily compare the parameters and perhaps choose a slightly more expensive and at the same time better counterpart.

Last chance

Up-selling can still be implemented immediately before placing an order, even if the previous suggestions didn’t work or you believe they won’t work because of your online store. Where should you start? This is the tab with the basket where you can find your saved products. It is best to make the displayed list personalized, i.e. show a very similar range (ideally more expensive). Perhaps the user will reconsider before purchasing?


Use effective copywriting

Effective copywriting is a crucial part of your marketing strategy. Make your first sentence powerful and compelling. Be sure that your content speaks to the audience’s needs and doesn’t feel like it’s talking down to them. Provide an immediate benefit, such as an offer or coupon. Include testimonials from happy customers. Optimize your keywords, but don’t overdo it with keywords stuffing.

Use call-to-actions

Use call-to-actions within your content that drive prospective buyers towards products they might not have noticed at first glance. Remember that a direct message or command is always more eye-catching. Take advantage of it and speak with the help of the language of benefits.

Carry out tests

When it comes to upselling, one of the most effective strategies is A/B testing. What you need to do is create two versions of your landing page and then put them in front of two groups of visitors. The first group will see version A while the second group sees version B. After a predetermined amount of time, you can review the conversion rates between these two versions and determine which performs better. You can then decide whether or not to keep this version as your website’s main homepage or make changes to suit both groups’ needs.

Remember about seasonal sales

By strategically scheduling your content and promotions around seasons, you can generate more revenue by offering holiday deals or discounts on certain products. For example, when it’s time to buy a new winter coat or boots, create a sales page with the best items from your store that would be perfect for the season.

Show what other customers have bought

What did others buy? We are always curious about what decisions other clients have made. The potential customer is more likely to buy if they see an item they are interested in right below their original purchase choice.

Wrapping up

Up-selling is a powerful tool, but it can’t be used indiscriminately. It’s important to spend some time thinking through which techniques will work best with your company’s culture and how to use them in the right way. It’s also vital to keep an eye on trends and new developments in this field, because as customers get savvier they are increasingly resistant to upsells. Finally, remember that you’re not just selling a product or service – you’re selling yourself and building relationships along the way.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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