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The battle of the search engines: Google vs. Bing. Differences in positioning and optimization

6 minutes of reading
The battle of the search engines: Google vs. Bing. Differences in positioning and optimization
Category SEO

When people think of search engines, they usually only consider Google or Bing, if they even bother to think about it at all. Both of these search engines are powerful and easy to use, which leads many people to believe that there’s no competition among search engines.

However, there are several differences between the two search giants on how your website performs on their respective search engines. This article explains the basic differences between Google and Bing so that you can decide which one is best for your website today.


Search Engine Optimization

SEO is a set of strategies that help webmasters improve the likelihood of their sites to rank higher in search results when someone enters a keyword or key phrase into a search engine like Google or Bing. The goal is to make it as easy as possible for someone to find your site when they need what you offer and be able to do so quickly and efficiently.

What is a web search engine?

A web search engine is an online service that searches for information on the internet and provides results in response to your queries via its search engine interface. A Web-based search engines index billions of web pages to provide a list of links to pages that may match your query, based on criteria such as keyword frequency, popularity, and other factors.

When you type a search term into a web browser, it sends your request through a series of servers and software applications. The first server, called a domain name system (DNS) server, translates your website address into an Internet Protocol (IP) address so that the request can be routed to one of many computers that act as the back end or front end of indexing systems. An IP is a set of numbers that identifies each computer on the internet and tells how to find it. Next, this information is sent from the DNS server to other domain name servers around the world in order to find out which machine stores content for your requested site. If this information is not found in any of these machines, then it continues looking for websites that are similar to yours until it finds what you’re looking for.

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The brief history of…


In 1998, two Stanford University students, Larry Page and Sergey Brin, created a search engine that relied on ranking results by relevance rather than popularity. They called their creation Google, a play on the word googol (a 1 followed by 100 zeroes). The company name reflected their mission to organize as much of the world’s information as possible and make it universally accessible and useful.


In 2005, Microsoft developed a new search engine called Bing and released it in June 2009 as a competitor to the dominant search engine at the time, Google. The initial goal was to create an alternative to search engines that scanned content on other websites, but quickly evolved into providing more comprehensive information about its users’ interests.

Which search engine is more SEO-freindly?

Google and Bing have a lot in common, with both being major players in the search engine space. At their core, they are both engines that rely on algorithms to produce relevant results for queries entered by users into their search bar. They also share similar features like web and image search functionality as well as a variety of applications for mobile devices.

In general, SEOs believe that Google is much more SEO-friendly than Bing because the former favors text content whereas the latter favors images. Additionally, those who rank high in Google’s SERP’s tend to rank higher on Bing’s too – which means if you rank well on one engine then you will rank better on the other too.

What should you consider first when choosing?

Before you can decide which search engine is better for your business, there are a few factors you should consider first. You need to know what your goals are for your website and the types of visitors you want to attract before choosing either Google or Bing as your site’s search engine. If you’re looking for more traffic, then go with Google; if you would prefer higher conversions, then use Bing.

It’s important to remember that both search engines have their strengths and weaknesses. Some content might rank well on Google but not on Bing, while other pages may rank well on Bing but not on Google. To find out how your own page ranks against each engine, try using their site: command in the address bar.

How is Bing positioning different from Google?

Bing is positioning itself as a search engine that makes decisions for you, which means when you search, you get what they think are the best results based on your preferences and previous searches. This differs from Google’s approach where they provide you with all options and let you make your own decision.

When it comes to optimization, Google has taken a more organic approach in which webmasters can optimize their site themselves. On the other hand, Bing’s algorithm takes into account how many links point at an individual page along with how much time people spend on that page.

In a nutshell

SEO strategies for Google

Google ranks and displays search results based on an algorithm that takes into account over 200 factors, including backlinks, keywords, and more. Optimizing your site for Google is a long-term endeavor that requires consistent work in order to rank well in search engines. First you should start with on-page optimization, then off-page. This is where link building, digital marketing and user experience come in as an addition.

SEO strategies for Bing

Bing is less competitive than Google it’s easier to rank in the search results. It may take longer to do keyword research and test strategies but if you’re just starting out or looking for an alternative, Bing might be right for you. It doesn’t prioritize links as much when they’re determining rankings. They also don’t penalize sites with duplicate content which means bloggers can create different blog posts targeting similar keywords without being penalized.

Last words

This post has highlighted some key differences between Google and Bing, but the truth is that they are two very different search engines with strengths and weaknesses that may appeal to different people and businesses. Both engines provide a great experience for their users and are constantly striving to improve their offerings, so it’s up to you to decide which one best suits your needs.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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