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The art of clipping your content. What is content pruning and what does it mean for website traffic?

6 minutes of reading
The art of clipping your content. What is content pruning and what does it mean for website traffic?
Category SEO

When it comes to search engine optimization, it’s easy to fall into the trap of creating content simply for the sake of making it, or because you think you should in order to drive more traffic to your website. If you find yourself adding articles or pages that are low-quality or aren’t relevant to your overall business goals, you might want to consider pruning some of that content from your site. Here’s what you need to know about content pruning and why it matters for your website traffic.


Why content gets overlooked?

Websites are constantly growing and evolving. As new content is added, old content can get lost in the shuffle. This is especially true if your website doesn’t have a content management system in place. Without a CMS, it’s easy for new content to push old content off the front page of your website. This can cause problems if you’re trying to drive traffic to specific pages on your site. It’s easy to get caught up in the publishing mindset and think that more content is always better. However, when it comes to website traffic, this isn’t necessarily the case. In fact, publishing too much low-quality content can actually hurt your site’s traffic.

What is overgrown?

Overgrown content is a common problem for websites. This happens when a website’s content becomes too large and unmanageable. This can lead to problems with website traffic and can even hurt your search engine ranking.

Common mistakes while doing online marketing

Online marketing is the process of using the internet to market and sell products or services. This can be done through a variety of means, including search engine optimization, Pay Per Click advertising, social media marketing, and content marketing.

There are a few common mistakes that many businesses make when it comes to online marketing. One is not doing any keyword research before starting to write blog posts or create other forms of content. Without this research, you won’t know what terms people are actually searching for and will be less likely to rank in search engines. Another mistake is not promoting your content once it’s created. Get as many eyeballs on it as possible so it can have the biggest impact possible.

What is content pruning?

Why we need to perform content pruning?

Content pruning is the process of removing old, outdated, or unnecessary content from your website. This can help improve your website’s overall quality, making it more user-friendly and increasing the chances that visitors will stay on your site longer. Additionally, pruning can help boost your website’s search engine ranking by making it easier for search engines to index your site. And finally, reducing the amount of content on your site can also help improve loading times, which is important for both users and search engines.

How does this affect website traffic and conversions?

Web traffic is the amount of data sent and received by visitors to a website. This data includes things like page views, time on site, and bounce rate. All of this information helps website owners to better understand their audience and what they are looking for.

Conversion is the process of turning a website visitor into a paying customer. This can happen through a variety of means, such as signing up for a newsletter, downloading a white paper, or making a purchase. Ultimately, it boils down to this: converting visitors on your site into customers and revenue.

When it comes to website traffic, quality is more important than quantity. That’s why content pruning is so important. By removing old, outdated, or un relevant content, you can keep your website fresh and improve your chances of attracting new visitors and converting them into customers. Plus, by keeping your content relevant and up-to-date, you can ensure that the traffic you are getting is high quality and more likely to convert. Check in with Google Analytics regularly to see how many people visit each page on average over a month long period.

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Cut, cut, cut. How to perform pruning correctly?

As any gardener knows, pruning is essential to keeping plants healthy and ensuring that they produce the best possible blooms. The same is true of content on your website. An audit of your website’s content is an important first step in understanding what needs to be pruned. This will help you determine which pieces are no longer relevant or driving traffic to your site. Once you know what needs to be removed, you can begin the process of content pruning.

While it sounds pretty cliche by definition, unfortunately we have to correct you. Determining whether a given material is out of date or worthless is not an easy task. In most cases, trimming or editing content requires specialist knowledge or copywriter skills. This need results mainly from the existence of outdated information. So it is not about cleaning, but regular updating of materials that cannot be included in evergreen content.

This is content not touched by the sign of the times. We are talking about how-to articles, FAQs, guides, recipes, instructions, reviews, rankings, dictionaries, case studies or storytelling. Their creation takes much more time than current materials corresponding to current trends.

  • Take time to think about how content removal will affect site navigation by reviewing navigation paths with internal links before removing them.
  • Take care not to remove too much information all at once – instead try doing it gradually over time so that you’re able to observe how changes affect your web traffic as well as user experience
  • pend some time analyzing what kind of topics seem to be attracting most visitors. Consider adding more content in those areas in order to get more traffic.

To sum up

Content pruning is an important part of website maintenance and can help improve your website traffic. By removing old, outdated, or irrelevant content, you make room for new, fresh content that will interest your readers. Not only does this improve the overall quality of your website, but it can also help attract new readers and boost your traffic numbers.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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