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Techniques of SEO experts. How to increase the value of the shopping bag?

5 minutes of reading
Techniques of SEO experts. How to increase the value of the shopping bag?
Category SEO

SEO experts spend much of their time trying to make sure the shopping bags of the websites they manage are not empty and that there are plenty of valuable products in them. You can help them out with this by following these six tips to make your shopping bag more valuable to professionals so that you can have higher search rankings and drive more traffic to your website’s online store. Read more about that.


The path from the passive user to the active consumer

Most people are online buyers, but few are online shoppers. The path from the passive user to the active consumer is paved with clever marketing strategies that can turn shoppers into loyal customers. There’s a lot of ground between online buyer and loyal customer, but it doesn’t have to be difficult or time-consuming for marketers to create this change. That’s why it pays to offer your shoppers deals on items they might not have planned on buying in addition to what they came there for in the first place – or, even better, as part of a package deal.

The importance of shopping bag

Search engine optimization experts know that the shopping bag is an important factor of a successful e-commerce site. If shoppers do not buy anything, then the site does not receive any revenue from that visitor. In a perfect world, your products would sell themselves. The reality is that the majority of shoppers don’t even make it to the end of an online store before abandoning their cart. If you want people to actually buy from you and not just window shop, there are a few things you can do. Therefore, it is vital for sites to optimize their search rankings so they will appear in the top results when people are searching for items they need. The most effective way to increase sales and improve search rank is by optimizing your shopping bags.

How SEO strategies can help you improve profits?

No matter what industry you’re in, it’s important to be aware of how search engines work and the ways that they can positively impact your profits. By making sure that your website is optimized for search engines, you’ll have a better chance of being found when potential customers are looking for products or services. Some ways that you can increase the value of your shopping bag include.

Lucky six: methods to improve a shopping bag more valuable

Free shipping

Providing free shipping can be a great way to increase the value of your shopping bag for SEO purposes. It not only helps you compete with other retailers, but it also gives your customers one less reason to go elsewhere. Remember that you have to do it thoughtfully. So it’s a good idea to offer free shipping above a certain amount.

Suggested product sets

One product can complement the other. It is worth offering customers all sensible combinations on the basis of sets, e.g. a coffee machine fits with filters, a trouser blouse, etc. Here you can make your task easier by using automation. In order not to make a mistake, it is best to analyze the user behavior and the shopping cart. Finally, think about where you should put the suggestion. The boxes on the product card are the best, but the cart page itself will also be a good place.

Discount for larger orders

One way to make your shopping bag more valuable is by offering discounts for larger orders. The right percentages will vary depending on what kind of business you have and the products that you sell. The discount must be clearly marked in the shopping cart, so that the customer is clear about what exactly the discount results from. Multi-art is a good solution to encourage the customer to make larger purchases, and seasonal discounts are an ideal opportunity for this.

Additional services

Offer something extra, unique. Decorative packaging? Delivery at a non-standard date? Extended Warranty? Product insurance? What is the return policy? This is a good method to increase the consumer experience. It may sound like it’s difficult but it’s actually quite simple.


One technique that is often used by retailers to improve sales conversion rates is the upsell. This involves offering a customer an alternative, more expensive product when they are about to check out. The idea behind it is that customers are more likely to buy the product if they have first been exposed or offered it.

Encourage them to stay longer

One thing that could make your store more valuable to SEO experts is if they stay longer on your site. You can do this by keeping them entertained and giving them things they need. For example, blog posts are a great way of providing the content they’re looking for, while also giving them something more engaging than just a list of products. Each post should have some type of call-to-action for them to take advantage of in order to get closer to their goal.

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Wrapping up

There are many ways to make your shopping bag more valuable to SEO experts. By implementing even one of these tips, you will see a noticeable difference in the way your store is ranked. The more time and effort you put into increasing the value of your shopping bag, the greater chance that you have of success. When combined with other practices such as link building or blogging, it is easy to see why so many businesses invest heavily in their online marketing efforts.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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