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Support for local business. Why do you need an SEO partner?

6 minutes of reading
Support for local business. Why do you need an SEO partner?
Category SEO

In order to generate more foot traffic to your physical store, you’ll want to make sure that you’re taking advantage of all the different marketing channels at your disposal—digital and otherwise. That’s where a local SEO agency can help, as they’ll make sure your business shows up in local search results. But there are several things you should keep in mind when choosing the right local SEO agency for your business, so here are some tips on how to choose the right one for you.


Do you need an SEO agency?

You may be wondering if your business needs an SEO agency. After all, you’ve been getting by just fine without one up until now. But as you’ve no doubt noticed, the landscape of digital marketing is always changing. And if you want to stay ahead of the competition, you need to change with it.

That’s where an SEO agency comes in. These firms are specially trained and experienced in optimizing a website’s visibility across search engines like Google and Bing. Basically, they help businesses rank higher on these sites so that more people will find them and click through. Of course, there are plenty of agencies out there claiming to offer these services. So how do you know which ones are legit?

Understanding the value of organic traffic

Organic traffic is the lifeblood of most businesses. It’s what helps you attract new customers and grow your business. But not all organic traffic is created equal. Some organic traffic is more valuable than others. Here’s what you need to know about the value of organic traffic and how to choose the right local SEO agency for your business.

When it comes to organic traffic, there are two main types: branded (visitors who enter a search query that matches your company name) and unbranded (visitors who enter a search query that doesn’t match your company name). In general, branded organic traffic is worth more because it’s less likely they’re comparing prices with other companies before they buy from you. On the other hand, unbranded organic traffic may be worth less because they may be comparing prices first. So when choosing a local SEO agency, you should consider which type of organic traffic is more valuable to your business.

Avoiding direct competitors

As a business, you want to avoid working with an SEO agency that also works with your direct competitors. This could create a conflict of interest and they may not be able to give you the best possible service. Instead, look for an agency that specializes in your industry or niche. You will then have someone who knows what they are doing and is dedicated to your success. A good place to start is on LinkedIn by searching Local SEO Agencies in your area. You can narrow down the search by filtering out agencies that work with direct competitors of yours or agencies that don’t specialize in what you do. It’s worth asking around as well. Talk to colleagues, friends and other people in your industry. They may know of some reliable agencies that you haven’t come across yet.

Identifying the right channels for us

If we want to cooperate with a local SEO agency, the first thing we need to do is identify the right channels for our business. We need to consider our target audience, our budget, and our goals. Once we know what we’re looking for, we can start looking for agencies that specialize in those areas. There are many different types of firms out there, so it’s important to choose one who will give us the best fit for our needs.

For example, if you have an e-commerce store and are only interested in rankings on Google Shopping or Product Listing Ads, then a firm specializing in these channels might be best suited for your needs. If you are running a brick-and-mortar location but would like to rank well on Google Maps, then a local agency specializing in search engine optimization might be better. Regardless of the channel, we should always make sure they offer digital marketing services like content marketing, social media management, pay per click advertising and more.

Establishing business goals early on

One of the most important things you can do when looking for a local SEO agency is to establish your business goals early on. This will help you narrow down your search and find an agency that is a good fit for your company. Some questions you should ask yourself include:

  • What are your long-term and short-term goals?
  • How much money are you willing to spend?
  • What kind of results do you expect to see?
  • If you want instant gratification, it might be best to look elsewhere?

A reputable SEO agency will take time before seeing results, but they’re worth it in the end! Do some research into how many years it takes for a website to rank in Google’s first page and what steps were taken by the SEO agency along the way. Remember, there are always exceptions!

Explain why you can’t be dependent on external factors

You can’t be dependent on external factors, such as the economy, when it comes to your business. You need to be able to rely on your own internal strength and resources in order to weather any storm. This is why it’s so important to choose a local SEO agency that will have your back and help you grow your business no matter what. The most important thing to do before choosing an agency is looking at their past projects. The more satisfied customers they have, the better!

Provide examples of successful projects

When looking for a local SEO agency to partner with, be sure to ask for examples of successful projects they’ve completed. This will give you a good idea of their capabilities and whether or not they’re a good fit for your business. Be sure to also ask about their process, what kind of strategies they use, and how they measure success. A reputable company should have an established process that is tailored to suit your needs. They should also provide insight into what methods they’ll employ in order to achieve desired results, as well as provide concrete data on past projects so that you can gauge their progress in the industry.

Give yourself a hand with the agency! Wrapping up

There are a few things you should keep in mind when choosing a local SEO agency to work with. First, make sure they have a good reputation. Second, ask around and get referrals from other businesses. Third, make sure they are transparent about their pricing. Fourth, check out their portfolio. And fifth, make sure they are willing to customize their services to fit your specific needs.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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