Squarespace SEO Services

Order a free seo audit

    NEED real SEO?
    Contact us and book a free SEO consultation with our consultant.

    Squarespace services for your Website

    A website is essential for your business. Your business is not accessible to people unless you have a web presence. Sounds confusing? Well, you’re living in an era governed by the internet and if your business is not available on the internet, it is akin to not being available anywhere else. Everyone uses the internet to search for the products and services they require. If your website doesn’t show up, your business won’t show up either. Luckily, you can use Squarespace SEO optimization to build an efficient website for your business. You don’t have to be a professional website builder nor do you have to worry about the hassles of coding, setup, maintenance, and all other technical work.

    With Squarespace, you can manage to put together a well-functioning and effective website in a matter of minutes. All you require is a Squarespace account and a valid domain name. Yes, it’s quite surprising how soon things can change but at the same time, it’s also relieving. This guide will help you to understand everything you need to know about Squarespace SEO and use it to build your website. It will also give you details about the different features and services you can use to create a website.

    Tips to Use Squarespace

    Before you start using Squarespace, here are a few things you need to know about using the platform.

    • Firstly, you need a domain name. Without one, you won’t be able to set up the website. You can purchase a domain name from Squarespace itself or you can use some other website to buy a domain name at a more affordable rate. When you are buying a domain name, make sure you compare the features and the prices of different services.
    • Outlining a rough draft of the navigation structure of the website is also essential. You can build a website through Squarespace for SEO more effectively and quickly when you have a rough idea of your website’s structure. You can add some lists like the about page, portfolio, store, pricing, features, specifications, contact, and more to figure out where you can store all of these items on the website.
    • The content of your website is another essential element you need to take care of when creating a website in Squarespace. If you are wondering is Squarespace SEO friendly then yes, it is an SEO-friendly platform and you can optimize your website content using SEO keywords and links to help your site perform better. It is recommended to collect the images and other content you want to add to your website. This can help you increase your website conversions to a great extent

    Squarespace Services for Your Website

    If you’re finding it difficult to choose between Squarespace SEO vs WordPress for your website building process, you can consider using Squarespace if you need the following services.

    • Templates: You can access highly creative and award-winning templates for your website. Squarespace offers breathtaking and innovative templates which are easy to access and use. You can easily optimize it for mobile, desktops, tablets, and other devices.
    • By using the SEO optimization Squarespace, you can also gain access to website insight and analytics. This will enable you to gain an insight into the performance of your website and compare your site’s performance with your competitors. Using these insights, you can optimize your website to perform better.
    • If you own an e-commerce store, you can also compare Squarespace vs Shopify SEO to check and compare the features which are more helpful for your website. There are numerous e-commerce templates you can access through Squarespace and use to grow your eCommerce site.
    • You can also use Squarespace SEO best practices to optimize your website’s content and increase your site’s search engine ranking. You can use the easy drag and drop feature of the platform to build and edit the website easily.
    • If you use Squarespace to build a website, you can access the Squarespace SEO settings to restore posts you have deleted already. Sometimes, you may delete a post by mistake and unintentionally. Luckily, you have the chance to retrieve these deleted posts from the trash bin for at least thirty days.
    • You can also use Squarespace’s SEO page description to add a clear and concise description of your website and your business on the landing page of your website. This will enable visitors to gain an understanding of your website and help them to know what your business can do for them.
    • You can also use the Squarespace SEO-friendly features to search for relevant keywords and high-quality external and internal links so that you can grow your website’s visibility and gain increased traffic.
    • If you want to edit pages, create engaging blog posts, and want to access e-commerce functions instantly, Squarespace is a great platform for website builders.

    If you have always been confused between Squarespace vs WordPress for SEO, it depends on the needs and requirements of your website. You can consider the above-mentioned services and identify the needs of your website as well to make sure you can build your website easily and effectively.

    Squarespace is an easy-to-use platform for all website builders as well as for people who want to own a website without hiring a professional website builder. You can access the customer care feature to fix Squarespace SEO problems effectively.

    Capture more leads
    Order audit

    Is Squarespace good for SEO

    For a long time, Squarespace has been plagued by the perception that it is not SEO-friendly. The fact is that, while there are legitimate challenges with how Squarespace executes SEO, you may achieve excellent results if you follow best practices and keep an eye out for particular concerns.

    SEO, or search engine optimization, is the practice of increasing your website’s rating in search results. While the parameters used by search engines such as Yahoo, Bing, and Google rank sites are shrouded in secrecy and change constantly, we incorporate all known SEO best practices into every Squarespace site.

    Squarespace handles the technical aspects for you, so there’s no need to look for plugins or crawl under the hood.

    Most consumers identify Squarespace as a great website builder for templates and design. However, it is less widely recognized for its robust set of Squarespace SEO capabilities, which may assist enhance your site’s visibility in search engine results. Squarespace sites frequently rank top on Google’s search results page!

    If you’re already familiar with SEO best practices, Squarespace SEO is an ideal choice.

    Squarespace has a negative rep for SEO, not because of a dearth of tools, but because it requires a while to become used to the user interface. If you’re OK with that, Squarespace can help you enhance your site’s search engine rankings.

    It’s not a CMS that’s meant to be tinkered with. It’s intended to get your company online and going. Fast. And it does so admirably.

    However, for those of us who enjoy tinkering and want to be able to optimize every aspect of a website, this is a significant disadvantage.

    So let’s get this out of the way right away:

    Squarespace SEO is probably not an excellent choice if you’re serious about SEO optimization.

    Some SEO fundamentals are under your control. However, there are either large gaps or (we believe unneeded) barriers to overcome if you wish to proceed.

    And anything you can’t do to improve your Squarespace site, a rival using a different CMS might be able to do to gain an edge.

    Squarespace SEO is a battleground. And you don’t want to ride into combat on a horse when your opponent is approaching on a tank.


    Control by the user. Squarespace for SEO allows you to contribute your code, which is frequently the only method to use complex approaches. This isn’t for everybody, although in the hyper-competitive world of SEO, it might be the difference between ranking first and ranking second on Google.

    Integration of social media. Squarespace’s social network integration is both easy and beautiful. It aids search engines in recognizing shares and interaction, which increases your credibility in their eyes. It’s also a terrific approach to unite your brand.

    The interface is neat and well-structured. Each page and post has its own “configuration box” where you can put meta titles and descriptions. It’s a straightforward functionality, but it’s the simplicity that allows Squarespace’s fundamental SEO capabilities to work. None of the key features need coding expertise.

    You may rank your SEO optimization Squarespace website alongside a WordPress site if you utilize the proper template and follow best practices. You could perform better since you’ll avoid a lot of back-end difficulties that you’d have to deal with if you had a WordPress site, and you’ll never be hacked or have a problem with plugins, upgrades, or hosting. All Squarespace sites are designed to be easily indexed by search engines. Your content and how you utilize these capabilities, on the other hand, are entirely up to you.

    So, to address the question posed at the start of this piece, is Squarespace helpful for SEO? Everything is dependent on what you do with your Squarespace SEO website.

    If you simply build the site and pull away, looking at your keywords, the contrarians are right: Squarespace will not be ideal for search results, but neither would any other platform. We’ve seen a lot of WordPress websites with SEO plugins installed that aren’t being used appropriately, if at all.

    If you create a well-researched website that is tailored to your target demographic and commit to a content marketing plan. Then Squarespace SEO could be precisely what you’re looking for.

    Is Squarespace SEO friendly

    You could be considering which platform to utilize for your new website. You understand the importance of SEO, therefore you want to select a platform that will allow you to apply your effective Squarespace SEO strategies.

    Great news: SEO is about your site’s content, user experience, authority, and trust, not the platform on which it was created. Whether you use Squarespace, WordPress, or another website builder, you can optimize your site for SEO in every aspect that counts.

    But you’re curious about Squarespace being SEO friendly. So, let’s have a look at how Squarespace can assist you in optimizing your website for search engines.

    • Meta tags, rich snippets, and structured data are all provided by default with Squarespace. Marking various areas of your site with tags to indicate SEO titles, events, blogs, and more is an excellent approach to explain to Google exactly what is contained on certain web pages.
    • Accelerated Mobile Pages (AMP) – This is a lightweight version of your website meant to load quicker on mobile devices. Google gives greater ranks to sites that load quickly.
    • Page titles and meta descriptions — Squarespace SEO lets you customize these fields for each page. When a page appears on the Search Engine Results Page, this material will be shown (SERP).
    • Sitemap – Think of it as a CV for your website. It informs search engines about the pages you have and where they are situated. Squarespace will produce a sitemap for you, but you must manually submit it to Google Search Console to ensure it is indexed.
    • SSL Certificate – This is part of (for free!) all Squarespace-purchased or hosted domains. This is an important security element for search engines.
    • Squarespace generates static URLs for all of your pages and collections, making it easy for search engines to locate and index your content.

    Along with all of the wonderful Squarespace SEO capabilities, you’ll discover fantastic resources and support sections to assist you with implementation. There is also a Squarespace SEO checklist available to help you keep on track with continuous SEO adjustments.

    SEO and Squarespace

    To summarize, is Squarespace SEO friendly? Yes, and it’s a terrific option if you’re creating a new website that you want to appear in search results.

    Follow these Squarespace SEO best practices measures to get your SEO results off to a good start.

    • Make a plan to update your material regularly: Sharing your experience is one of the quickest methods to create trust with your readers, while also demonstrating to Google that your material is beneficial to visitors.

    Begin by seeing your current material through the eyes of a potential consumer. Find ways to repurpose previous blog pieces, or even edit the descriptions of current items with relevant keywords to increase their attractiveness.

    • Alternative Text: Alternative text is quite beneficial to Squarespace SEO. Because search engines cannot “see” images, they must rely on the alt text to determine their contents. When you combine high-quality photos with highly relevant alt text, search engines are more likely to consider your material valuable. This implies that your website will rank higher, and the photographs on that page will be more likely to appear in image search results.
    • Verify your Google Maps listing with Google My Business: You may change your Google My Business listing at any time once it has been confirmed and is life. Fill out the Info area with as much information as possible. Make your listing more visually appealing by including a few photographs.
    • Make your page descriptions and site titles unique: Begin by personalizing your most crucial pages. Preferably, you’ll ultimately customize them for each page on your website; keep track of this information in a spreadsheet.

    Writing Squarespace SEO titles and descriptions is a combination of art and science.

    • Use Google Search Console to validate your website: Begin your SEO adventure by authenticating your website using Google Search Console.

    Once your website has been confirmed, you may submit your XML sitemap to Google. Your sitemap XML file may be found at yourdomain.com/sitemap.xml. Examine it out and provide Google with this URL in the Search Console under Sitemaps.

    Capture more leads
    Order audit

    Does Squarespace have good SEO possibilities?

    Squarespace is a well-known brand in the website construction industry. They do a lot of promotion, from podcasts to the Super Bowl, and they have a wonderful product with a long history of trust.

    But first, a quick rundown. There are several factors to consider while selecting a website builder.

    There are also a plethora of alternatives, a plethora of prices – and, in the end, a thousand ways to obtain what you want. Whether you’re creating a basic personal website or operating a corporation, the way you create your site has a significant impact.

    Long-term, it has an impact on your variety, usefulness, and, of course, your brand. It can surely add/remove a lot of issues in the near run. That being said, there is no such thing as an ultimate “perfect” or “best” choice, just as there is no such thing as a real house or workplace. There is only one correct decision based on your objectives, experience, and circumstances.

    Advantages of Using Squarespace

    Here are the benefits of Squarespace SEO as an overall online website solution that we discovered.

    Enhanced onboarding and customer service

    Squarespace for SEO provides customer service 24 hours a day, seven days a week. They provide service through live chat and email tickets.

    They also provide a comprehensive knowledge base with video walkthroughs and instructions. Furthermore, they also have a rather high-quality consumer forum.

    Speed, security, and data export are all important considerations

    Speed and security are related to the all-in-one platform, though on a different note. Squarespace administers the websites that are created with their software, and the price of hosting is included in the monthly fee.

    This combined strategy not only guarantees that your site hosting is suitable and optimized but also ensures that SEO optimization Squarespace manages all technical hosting needs. They are concerned about the pace of the website.

    They are in charge of the website’s security. Squarespace is responsible for any attempts to hack your website, not you. You are not required to purchase and install security software. They include a free SSL certificate with the package.

    They also keep backups and redundancy in place. You don’t have to worry about your site vanishing if a data center someplace burns down.

    Extensions and Apps

    For a long time, Squarespace was a unified platform with no Squarespace extensions or the possibility to integrate a third-party plugin or app.

    That strategy assured that everything just worked. However, a controlled ecosystem for high-quality Squarespace SEO optimization extensions and applications has emerged.

    It isn’t as extensive as other website builder alternatives, but it’s expanding and rather simple to incorporate into their platform.

    Backend Development

    Their Build It Beautiful motto goes beyond their design templates to their clients’ backend experience.

    Do you remember how you felt when you first opened a new Apple device or handled a wonderfully designed physical object? Okay, you get the same sense when you’re accessing your Squarespace account.

    They create a beautiful brand through their advertisements and extend it to the customer experience. Simply browsing the admin area makes you think Squarespace SEO is pretty great software.

    It’s a breath of fresh air if you’ve ever used simply functional but unsightly software. It adds to the fun of creating the website.

    Design of a Template

    “Build It Beautiful” is Squarespace’s tagline. With their design templates, they live up to it. When you create an account, you must select a Squarespace template to begin your design.

    You have the option of uploading your design. However, the majority of Squarespace’s attractiveness stems from the fact that they have a large range of Squarespace design templates that are professional and gorgeous.

    Their designs are likewise strongly reliant on photographs. That means you may personalize your design by inserting your photos. The font, color palettes, and responsiveness all work together to produce a professional appearance.

    Building a Squarespace SEO website with a single, curated hub of gorgeous design is a significant bonus.

    How to optimize SEO Squarespace

    Squarespace is quickly becoming an easy-to-use and effective website building platform. This has made Squarespace a preferred choice of website builders. Due to this, the need to optimize one’s website according to Squarespace SEO is essential. If you want your website’s presence to grow and reach a wider organic audience, it is essential to use search engine optimization to enhance and optimize your content. Search engine optimization is a technique that is widely used by websites commonly and therefore, using the best SEO strategies that are useful and effective for Squarespace websites is highly crucial. This guide will help you learn about some of the best ways through which you can optimize your Squarespace website and help it reach new heights.

    What is SEO?

    SEO is the abbreviation of search engine optimization which refers to techniques and strategies that are used to optimize and enhance the visibility and presence of your website. Using Squarespace SEO optimization techniques can enable your website to deliver a faster and better performance which can push your site to gain more traffic. It will also allow you to build your website’s presence and grow your brand awareness. When you gain more traffic on your website using various effective and useful SEO optimization Squarespace strategies, you can improve the performance of your business. This traffic can be potential converts and this can be a great way to increase your conversion rate and sales. An increase in your conversion rate and sales will help you generate more revenue as well.

    Significance of SEO for Squarespace

    Search engine optimization is extremely essential for your Squarespace website’s presence. There is much debate about Squarespace SEO vs WordPress, and after much thought and planning, you may have chosen to opt for Squarespace to build a website. However, you need to put some effort into growing and maintaining your web presence. For this, you need to research the significance of SEO so that you can have an idea of why SEO is an essential part of growing your Squarespace website.

    • If your question is Squarespace SEO friendly, the answer is positive. Using SEO for your Squarespace website enables your business to receive more awareness and visibility. You do not have to limit your business to cater to a specific audience. If you have a web presence, you will have the option to reach a wider group audience and this means that you can grow your business on a global scale. However, you need to take the assistance of a Squarespace SEO expert who can use the best SEO strategies to help your website achieve these benefits. SEO, therefore, helps grow your website and your business.
    • Using SEO can also come in handy for growing your website’s success rate. SEO techniques and various Squarespace SEO optimization strategies like keyword research and the use of several internal and external links that are of high quality can help make your website visible to search engines. When your website’s rank increases across search engines, your website can get higher traffic. Hence, using the right Squarespace SEO techniques is extremely essential.
    • When your website gets more visibility and traffic, it is good news for your business. Your business can deliver a better workflow and performance because better website visibility will enable it to gain higher conversions and more prospects. This can be great for increasing the lead generation and revenue generation of your business.

    These are some reasons why Squarespace for SEO is extremely crucial and cannot be neglected.

    Tips to Optimize SEO Squarespace

    There are various tips you can use to optimize your Squarespace website which is as follows.

    • It’s time to get creative with your posts! The content you are posting on your website should be optimized. This means that it must include keywords that are relevant to your website and which are being searched by the users as well. Using SEO with Squarespace can help you to optimize your website’s content. Do not make the content all about your website or your business. Make it about the readers too! They should be able to connect with the content. Try to frame creative and catchy titles so that users feel curious to open and read the post.
    • Do some research about the length of the posts for SEO in Squarespace so that it is neither too short nor too long. Keep it perfect. Too much text won’t be too good since the users may feel bored easily and if the text is too short, you might not be able to give the complete information and details about your business. Therefore, research the length of the text before you use SEO optimization Squarespace to develop your content.
    • Use meta descriptions so that users can have a brief idea about the content present on your website. Most users check the meta description before they decide to go through the entire content. Therefore, you can go through some helpful Squarespace SEO tips to create the perfect meta description that can entice and attract users to read the entire content. This will drive more traffic to your website which is always a good thing for your website.

    These are some helpful and handy tips you can use to optimize your website using Squarespace and SEO strategies and ultimately, grow your business.

    Does Squarespace have all the required SEO settings available?

    The process of optimizing your website to appear higher on a search engine results page (SERP) to increase traffic is known as SEO. All Squarespace SEO sites are built to be search engine friendly, but the material you add and how you show it plays a huge part. The Squarespace SEO settings are listed below.

    To stay up to date, use search tools

    Modifications to your site will not be seen immediately by search engines. Search tools from Google and Bing can enable you to manage your website’s performance appearance. You can use these Squarespace SEO services to suggest that a web browser re-index your material whenever you make big changes to your site: Google Search Console, Webmaster Tools from Bing

    Analytics for Search Keywords

    To learn which search phrases attract traffic to your site from Google, Bing, and other search engines, look at the Squarespace SEO keywords panel. Understanding which search terms drive the most traffic to your website might help you focus your content and enhance your search methods.

    Customize the titles of your pages and websites

    The following content from your site is often prioritized by search engines in this order: Titles for websites, SEO titles, and page titles, Titles for blog posts


    For the homepage, collections (including blog, products, and event pages), and collection items, you can select default title forms (like blog posts and events) from the Squarespace SEO checklist. Because these titles appear in browser tabs and search results, it’s critical to write them in a way that appeals to both humans and search bots.


    You don’t need to generate a sitemap manually because your Squarespace for SEO site already has one in the.xml format.

    Markup that is generated automatically

    By default, your site’s content, such as products and events, is properly marked up to aid in search engine indexing.

    Page and item settings for SEO

    Customers can shop, manage their carts, and make purchases without ever leaving your store.

    Data that is organized

    This information cannot be changed or removed. Google uses structured data to classify and understand pages and their content. Squarespace SEO friendly uses these schemas to generate structured data automatically: a blog post about an event, a local business, a product, or a website

    Meta descriptions

    Meta descriptions, often called search descriptions, are small paragraphs of text that explain the content of your website. If search engines can’t locate site content that’s more relevant to a visitor’s search criteria, meta descriptions appear below the page title in search results.

    You can alter these fields to have more control over how your meta descriptions appear in search results: Squarespace SEO page description – This is the description that appears on your homepage. Individual pages or collections of content, such as products and blog articles, are represented by SEO descriptions.

    SSL encryption is used to protect data

    When connected and pointing to Squarespace SEO optimization sites, all Squarespace Domains and third-party domains come with free SSL certificates.

    For product searches, use Google’s rich image search

    Squarespace SEO expert organizes product data so that Google can provide more detail in rich search results. The product name, an image of the product, a description, a price range, availability, and the product URL can all be found in the search results.

    Mobile optimization is built-in

    Google’s technology prioritizes mobile-friendly websites in search rankings. As a result, all Squarespace SEO sites that are mobile-friendly are also search engine friendly. Your site is ready to be seen in mobile searches as long as you don’t disable mobile styles or overburden them with the material.

    URLs that are free of clutter

    All of your site’s pages and collection items have static URLs that search engines can easily index and read.

    HTML Markup that’s easy to read

    SEO optimization Squarespace creates pages with clean HTML markup that search engines can index. HTML does not need the use of the h1> and h2> elements. Simply choose a Heading style, and the tags will be generated for you.

    Tagging that is done automatically

    Images with adequate alt and title tags are better indexed by search engines. All page meta tags and RSS feed link tags are produced automatically. ALT tags are used to replace image descriptions.

    Capture more leads
    Order audit

    How good is SEO on Squarespace?

    Whether you have launched a new website or want to reinvigorate the existing one, Search Engine Optimization plays an important role in making your brand discoverable online. Squarespace as an American website building and hosting organization allows the users to use already built templates and elements to create and modify the web pages.

    As a host for millions of websites for more than a decade, Squarespace SEO has implemented numerous strategies to help the sites improve their rankings in the search engine results. Now, SEO optimization Squarespace has covered all technical sides of your site.

    Here, we have compiled the latest Squarespace SEO-friendly features that are built into every Squarespace site.

    Site Map

    A proper sitemap.xml is automatically generated and linked by Squarespace SEO, which enumerates each URL and image metadata on the sites of the users with proper priority for perfect indexing.

    SSL Certificates

    When connected and pointing to the Squarespace websites, all Squarespace Domains and third-party domains include free SSL certificates. The websites not secured by SSL certificates are penalized by the search engine rankings, making it the Squarespace SEO best practice.

    Clean HTML Markup

    With the help of Squarespace SEO optimization web pages with clean HTML, markup is created that is further indexable in different search engines. Now there is no need for the users to add <h1> and <h2> tags in HTML. Users just need to select the heading style, it is the Squarespace that will create those tags for the users.

    Automatic Tagging

    Images posted on the Squarespace sites contain appropriate <alt> and <title> tags, which further improves the search engine indexing. Also, all meta tags for the web pages and <link> tags for RSS feeds are generated automatically without the requirement of the user’s time and effort. Image descriptions on the Squarespace SEO settings are converted into <alt> tags.

    Clean URLs

    All web pages and collection items on the website of a user have static URLs. These static URLs can be easily indexed and read by different search engines.

    Automatic Redirects

    In case your website is equipped with several domains then it is the Squarespace SEO settings that automatically redirects the users and search engines to the primary domain and uses rel = “canonical” to fix the references.

    Search Engine and Page Descriptions

    A separate field is included by SEO in Squarespace, allowing the users to edit the search engine and page descriptions of their websites. The descriptions edited might appear below the title of your website in the search results, depending on the used search terms.


    Squarespace SEO services provide their users with the feature of AMP (Accelerated Mobile Pages) helping them to create a lightweight version of the web pages. They can easily load on the small screens of mobile devices. AMP works with Google to prioritize results specifically in mobile searches.

    Built-in Mobile Optimization

    Usually, mobile-optimized websites are given high priority by Google in the search results. As a result, all mobile-friendly Squarespace SEO checklists automatically become search engine-friendly. As long as the site is not overloaded with the content, or the mobile styles are disabled, your website will be found in the mobile searches.

    Built-in Meta Tags

    It is the HTML <meta> tags in the code of the site that help the search engines to identify the tile and page descriptions of a website. Depending on what the visitors are searching for, the meta titles and descriptions of the site might appear in the search results.

    Meta tags are automatically added to your website by Squarespace from the given SEO setting:

    · SEO titles: Meta title tags are created for each webpage and collection item.

    · SEO descriptions: Meta description tags are created for each webpage and collection item.

    · Site title: The title tag is created for the websites of users.

    · SEO site description: The meta description tag is created for the homepage of the websites.

    Other types of metadata, including image names and publication dates, are incorporated in the content of a website to give it more context which further helps the visitors to use the specific site more efficiently.

    Search Keywords Analytics

    Using the Squarespace SEO keywords panel, users can see which search terms or phrases drive traffic to their site from different search engines. Understanding the keywords driving the audience to your site can help you to focus more on the relevant content and thus, improve your Squarespace SEO best practices.

    Structured Data

    It is the structured data that helps search engines to understand and classify the web pages and the content mentioned on these pages. It is the Squarespace SEO that generates the structured data automatically through the given schemas:

    · Blog post

    · Event

    · Product

    · Website

    · Organization

    · Local businesses

    Squarespace has made it easy for the sites to improve their search rankings. Although Squarespace provides the above-mentioned user-friendly features, it is up to you how you make use of these features and improve the Squarespace SEO optimization of your website.

    Can you commence an SEO campaign on Squarespace?

    Do you want to know how to improve the ranking of your Squarespace website? Perhaps you attempted to update your site, but it still isn’t showing up, or perhaps your site is showing up, but the text underneath the URL is gibberish! Don’t fret, we’ve got you covered!

    We’ve compiled a list of our top Squarespace SEO Marketing ideas to assist you to increase your organic traffic as well as reach. These top SEO tactics can assist you in optimizing your Squarespace website and obtaining a high ranking in Google search results.

    Are you ready to begin your SEO with Squarespace journey? Continue reading!

    Research, Research, and more Research!

    When it comes to SEO in Squarespace, keyword research is sometimes disregarded. The goal of the research is to thoroughly grasp what phrases people are looking for, to glance at what keywords your competitors are using, and to determine which places you should include in your page descriptions and page titles.

    In this phase, you want to ensure you’re selecting keywords that are relevant to your business, have a high amount of searches, and have a low level of competition.

    Select the most appropriate keywords for your descriptions and page names

    Because search engines favor page titles, blog post titles, and the like, you should keep them brief, clear, and relevant to assist both visitors and search engines to locate the right material. Squarespace also provides SEO page names and descriptions that display in search results, so don’t forget to include relevant keywords from your study! Go over to Page Settings and pick the Squarespace SEO tab to enter your SEO descriptions.

    Use headers to organize your posts and pages

    Squarespace and SEO prefer your website’s headlines above its body content. That is, it is critical to inform search engines about the essential parts of your site by identifying the unique content of each page!

    Select an SEO-friendly URL

    To optimize how search engines identify and index your site, use direct, descriptive, and clear URLs. You may wish to remove any unnecessary information from your blog post URLs to optimize them.

    Improve the performance of your website by optimizing your photos

    Overall, Google considers page speed to be a significant ranking feature. As a result, having fast-loading and high-quality photos may significantly increase your score. Besides Squarespace SEO Google image search, picture descriptions (alt-text) are critical for the accessibility of visually challenged visitors.

    Begin producing relevant and consistent content

    Write relevant, interesting blog entries that display outstanding photographs, designs, or videos to give readers a reason to stay on your website and start generating fantastic content. Google likes fresh material, and blogs may help you improve your search engine rankings while also providing information that is relevant to your brand.

    Use a lot of internal links on your website

    Encourage visitors to browse your Squarespace SEO website for additional content by including connections to additional content on your website. It is quite beneficial to show search engines that the material on your website is related. Insert ‘You might also enjoy’ calls-to-action to your website to direct viewers to other sites.

    How to add SEO Optimization to Squarespace website

    Do you want to know how to rank your Squarespace website in 2022? Would you like to connect to more individuals? A lot of nuances go into ranking a webpage, but SEO is simple if you learn the fundamentals of search engine optimization.

    Off-Page SEO vs. On-Page SEO

    Off-page SEO and on-page SEO are the two aspects of search engine optimization. Both techniques can aid in increasing search engine traffic.

    Even Google suggests that to obtain significant SEO results, we should begin with basic, straightforward improvements to a site.

    Therefore, before you begin boosting your site’s authority with citations, reviews, links, and other off-page best practices, follow the Squarespace SEO checklist below to ensure your website is search-friendly.

    Squarespace SEO: What you need to know

    Please keep in mind that Squarespace SEO services price packages affect whether you may apply the code injection recommendations below. This functionality is accessible on both historical and current Business and Commerce plans.

    Step 1: Conduct Keyword Research

    Consider your keywords before you do anything else. Because you will uncover connected themes and user inquiries, keyword or key phrase research is a good technique to assist improve your site. Searcher intent and topic optimization are more important in modern Squarespace SEO than simply keywords.

    Step 2: Provide High-Quality Content

    Since search engine algorithms are becoming more complex, offering high-quality content is one of the most significant criteria in ranking high in search results. You must produce great, one-of-a-kind content that addresses your potential clients’ inquiries.

    Step 3: Improve Your Title Tags

    Search engines rely heavily on title tags. Squarespace title tags are set to the title of a page including your site title by default; however, any of this information can be changed if necessary.

    Step 4: Incorporate keywords into meta descriptions and headings

    The use of keywords in meta descriptions and headers can be beneficial.

    Step 5: Make URLs Simpler

    Google advises you to make your URL structure as minimal as possible. Consider URL shortening.

    Step 6: Enhance Your Images

    Images are sometimes overlooked in SEO with Squarespace, but they are critical and should be optimized. A quick-loading image boosts overall page performance, which is a ranking criterion for Bing, Google, and other search engines.

    Step 7: Get Rid of Duplicate Content

    The majority of website owners are aware that duplicate material is strongly prohibited and that duplicating information from another website may result in a penalty. However, if you have URLs competing for the same query, this rule can also apply to duplicate material discovered on your website. It is critical to tidy up your material for long-term site health.

    Step 8: Enable SSL

    Google promotes HTTPS connections throughout for a safer online, and it is a ranking indication. SSL is enabled by default in new Squarespace accounts, however, owners of outdated Squarespace websites are frequently unaware that Squarespace provides free SSL certificates.

    Step 9: Connect Internally

    Look for chances for internal connection. Within your material, relevant pages or blog entries can be linked to. Assist your website visitors in finding the information they want.

    Step 10: Indicate Your Location

    If you are a real store, your actual address should be included on your website. More information on local Squarespace SEO for small companies may be found in this post. Make it simple for your consumers to locate you.

    Step 11: Include Schema Markup

    Schema markup, often known as “structured data,” is a sort of information that you may include in the code of your website to help you get rich snippets in search results.

    Step 12: Think about Hreflang

    Do you have a website that is available in many languages? Implement Href lang tags on your site if you want to target content in different languages or locations.

    Step 13: Prepare for Mobile and Voice Search

    Recognize that mobile and voice search is here to stay and focus on grabbing this traffic. Examine your material once more to ensure that the context of your site remains relevant to users – talk and think like your target demographic.

    Capture more leads
    Order audit

    How to improve Squarespace SEO?

    Squarespace is a great platform to build websites. There are many features enabled in it that you should take advantage of. Though, there are a few pros and cons of using websites that we mention in our article further. It is also a highly SEO-friendly platform, but our article gives you other Squarespace SEO optimization tips as well.

    Should you care about Squarespace SEO?

    The whole point of Squarespace SEO is optimizing your website to increase its visibility. There is no advantage to having the best website in the world with great content if you don’t get enough targeted traffic.

    Hence, it’s important that you devise great Squarespace SEO tips for your website. Squarespace is already quite SEO-friendly with responsive themes and easily indexed URLs. However, you must use our tips to make your website even more SEO-friendly and stay ahead of your competitors.

    Pros and cons of Squarespace

    Squarespace SEO optimization has its pros and cons, just like any other website host. You must go through those before deciding to choose Squarespace as your website developing platform.


    You can decide from a plethora of professional-looking templates readily available for use.

    This easy-to-use platform has built-in mobile optimization favored by search engines.


    Though it gives you the basics of marketing, Squarespace SEO is pretty lacking in advanced marketing tools.

    You need to have some coding experience to improve your Squarespace SEO checklist.

    Tips to improve Squarespace SEO best practices

    Squarespace’s websites are all mobile-friendly, so a big part of technical SEO optimization Squarespace is already done for you. However, using the following tips will boost your SEO further and help you rank higher.

    · Keyword research:

    Do thorough keyword research to find keywords relevant to your content and the user’s intent. Use the most relevant keywords in your page titles and URLs.

    · Domain name optimization:

    Domain names are important for your Squarespace SEO performance even though they are not directly included in the SEO factors. Remember to use keywords in your domain name to clarify to search engines what your content is all about.

    · Meta title tags and description:

    Meta titles are significant to tell the search engine what your website is about. Google creates these if you don’t yourself, but they might not be as effective as you want them to be. Thus, it’s better to create Meta titles and Squarespace SEO page descriptions including main keywords and clear details.

    · Google Search Console:

    Integrating this free tool with Squarespace allows you to monitor which SEO aspects are working well and which ones need improvement. You can check all the Google data in your Squarespace Analytics dashboard once you integrate it.

    · Create internal links:

    Internal links are favored by Google, and they also help your visitors look for more relevant information. However, don’t stuff your pages with internal links. And use only those internal links that are useful and related to your content.

    · Post top-notch content:

    High-quality content is the most important ranking factor. Cater to your customers’ needs and solve their pain points through your regular content. Post-well-structured content that your visitors like consistently.

    · Local SEO:

    Local Squarespace SEO optimization practices are simple and result-oriented. Use Squarespace’s location tool to integrate with Google My Business. This will enable you to manage how your business’s physical location appears in Google Maps.

    Our article gave you all the details regarding Squarespace SEO optimization to make your decisions easier. SEO is a significant practice that you must not avoid while building a website. After all, it’s only these SEO practices that give you visitors to your site.

    Squarespace vs WordPress - which is better for SEO?

    Looking to create a WordPress or Squarespace site from scratch, or upgrade an existing one? Read on as we refute fallacies and provide you with hit-generating advice!

    Nobody makes a website just for it; they do it so that others will see it. “What can you do to improve the usability of your website?” is the million-dollar concern. Of course, with decent SEO.

    SEO (Search Engine Optimization) entails designing your website with search engines like Bing and Google in mind. With effective Squarespace SEO, your site is more likely to appear high on search engine results pages.

    Several aspects might impact your website’s SEO — Google alone has over 200 ranking criteria. However, if you take the time to get the small details right, your site may soar to the top and be the first link Google displays to users.

    There’s a widespread belief that website builders like Squarespace aren’t excellent for SEO, or people asking why Squarespace is bad for SEO. Trust us when we say that both WordPress and Squarespace are exceptional for SEO… if utilized correctly.

    It’s tough to know where to begin with everything. This Squarespace SEO vs WordPress comparison, thankfully, will take care of it for you. For years, we’ve been researching and testing website development systems, and we consider ourselves to be experts in the sector.

    Below, we’ll compare Squarespace SEO vs WordPress SEO and go through the significant differences. This will assist you in determining not just which platform is ideal for SEO, but also how to optimize your site for both.

    While WordPress has long dominated the website industry, it now has a direct challenger in the form of SEO in Squarespace. It has lately gained traction, and many people and company owners are unsure if they should utilize Squarespace or WordPress for improved SEO.

    Let’s dive into Squarespace vs WordPress for SEO comparison, so you can make a more informed decision about which platform is best for you.

    Capture more leads
    Order audit

    What is the difference between Squarespace and WordPress?

    WordPress is a free publishing platform that allows individuals to build websites. It is, however, more than simply a website creation tool; it is a content management system that can function across numerous platforms and apps.

    Squarespace SEO is a cloud-based website builder as well. Although membership is required, it is inexpensive, and you can have a website up and running in a couple of minutes!

    Now that you’ve learned what they are, let’s compare them to discover which one is better for SEO.


    In this regard, Squarespace SEO is superior in that you do not need to sign up for hosting or purchase a domain name. All you need for a site is a Squarespace account, and you’re set. It only takes a few minutes to create a basic layout, and your website is ready to go live. An in-depth website designed with Squarespace will not be completed in five minutes, but the idea is that the convenience of use is unrivaled.

    In contrast, before you can develop a website with WordPress, you must first acquire a domain name and set up web hosting. Following that, you must install WordPress, and your site will be prepared in 10 minutes. Squarespace SEO is superior in this regard since everything can be done underneath one roof.

    Functionality and control

    In this regard, WordPress is the clear victor. Because WordPress offers various plugins that you may apply to improve the functioning of your website, you have a lot more control over it. They have a plugin for almost everything, which Squarespace could enhance so that consumers have more control over the functionalities of their website.

    When it comes to getting greater visibility in the digital realm, SEO is a critical aspect. Every successful brand has a strong SEO strategy and performance, and you should, too. Squarespace is a superb platform in its own right, with a plethora of options. In the SEO game, however, WordPress takes the lead and offers customers far more than they may think. This is not to argue that if you build your website on SEO with Squarespace, it would do poorly in search results; rather, WordPress provides a lot more customization and flexibility, making it much simpler for their sites to rank.

    Should you choose Squarespace or Shopify?

    Squarespace SEO and Shopify are both quite popular and offer great features to their users. Decision-making gets difficult in such a case for people looking to build websites. But our article has all the details of both the platforms that will help you choose the best for you.

    What is Squarespace?

    Squarespace SEO is a hosted CMS solution where you can build professional websites with a drag-and-drop interface. Businesses of all types can create and manage websites, blogs, portfolios, and online stores. It is best for freelancers, small businesses, and beginners.

    Pros and cons of Squarespace

    There is no perfect website-building platform. Hence, you must decide which platform is suitable for your needs by looking at its pros and cons.


    Numerous professional templates are available

    Mobile-friendly layout by default

    Seamless integration of G Suite with Squarespace account


    Limited advanced marketing tools

    Limited payment options

    The editor does not auto-save your work

    What is Shopify?

    Shopify is the most beginner-friendly hosted eCommerce platform that lets you start and manage your online store. You can also integrate your Shopify online store with renowned online marketplaces like Amazon and eBay.

    Pros and cons of Shopify

    Though Shopify is considered the most popular and favorable e-commerce building platform it still has some pros and cons. Read the following to make a wiser decision.

    Offers security and high hosting speed


    Easy to use and a powerful tool for building online stores

    You can sell across multiple channels like Facebook, etc.


    Zero transaction fee applies to only a few countries currently

    Using Shopify Liquid Setup to customize themes is too technical for newbies

    The Lock-in feature limits your ability to move to another platform

    Comparison between Squarespace and Shopify

    A detailed comparison is needed to choose the best website building platform between Squarespace SEO checklist and Shopify. You must read the comparison carefully and think which platform will best suit your requirements. As we saw above, that both platforms have some pros and cons, we can say for certain that there’s no perfect platform for every user.

    · Ease of use:

    When it comes to ease of use, Squarespace SEO optimization easily takes the lead here. It’s beginner-friendly and offers a lot of ease to people going online for the first time. Though Shopify with its drag and drop feature is also quite easy to use it still cannot beat Squarespace.

    · Pricing:

    You can get the most advanced features on Squarespace SEO with just $54\month. But you would have to pay $299 to use the best functions on Shopify. Hence, we can say that Squarespace is much more affordable than Shopify.

    · Themes and templates:

    You can choose 10 free templates or 50+ premium templates from Shopify’s various industry-based themes. Meanwhile, a Squarespace SEO website offers numerous professional-looking sleek designs fit for all sized screens. Squarespace easily wins in this category with its shiny and modern themes.

    · Marketing Features:

    Good marketing is needed to build your brand, attract new customers and promote online stores. Shopify is a winner when it comes to social media integration and Squarespace SEO wins in blogging features. Both the platforms are equally good when it comes to email campaigns.

    · SEO:

    SEO is quite an important feature when it comes to deciding the website building platform. Shopify is a winner here as it offers superior SEO features than Squarespace. You can edit Meta titles and tags on Squarespace SEO but there aren’t many advanced features available.

    · Apps and plugins:

    Shopify wins here because it has one of the best app stores among all the website builders offering 2000+ apps. When it comes to Squarespace there are 24 extensions provided currently though they are available only in a few countries as of now.

    · Return on investment:

    You can take a free trial of 14 days on both platforms. Pricing reduces when you take an annual subscription. Shopify offers more features in its basic plan compared to Squarespace. However, Squarespace SEO along with its features is still more affordable when it comes to the advanced plan.

    · Customer Support:

    Shopify wins this time with its incredible support services. You can hire a Shopify Expert to add a professional touch and they’re 24\7 available on the phone, email, and live chat. Though Shopify also offers great customer support through their brilliant forum.

    Choosing one of these two website builders completely depends upon the kind of website you want to build. Other important considerations should be given to your budget, objective, type of business, specific needs, coding experience, etc.

    If you’re looking to build an eCommerce website, choose Shopify if you’re a big online store and looking for a multiple-channel selling option. Go for a Squarespace SEO website if you are a small online store and looking for an easy-to-use platform with blogging features.

    You can apply the above-given comparison in the same way for any type of website you want to build.

    Check also our offer on:
    Rate the article
    Average rating 5/5 - Number of ratings: 22
    Order a free seo audit

      Get started

      with the comprehensive
      SEO audit

      Invest in a detailed SEO audit and understand your online performance. We analyze your website to get a clear view of what you can improve.

      • I Please send us a message first for the introduction.
      • II Then, our SEO Expert gets back right to you with a phone call.
      • III We schedule a consultation in time that works for you.
      • IV The SEO Expert audits your website and provides strategic recommendations on how to improve your performance.
      • V You'll get the SEO report with a comprehensive look at numerous search ranking factors such as technical items, on-page, content, and off-page metrics.

      Thank you
      for your contact.

      Let’s start growing
      your traffic

      Go back to the home page