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Spam and link building. How to protect yourself from it?

6 minutes of reading
Spam and link building. How to protect yourself from it?
Category SEO

In order to achieve higher search engine rankings, some businesses decide that spamming links to their website will help them get more traffic to the site. However, this practice can lead to severe penalties from Google that could result in your business or website being taken down completely. By learning how to protect yourself from link building scams, you’ll be able to ensure that your efforts online won’t put your website at risk of being penalized by Google.


You want people to visit your site, right? But how do you convince them that your site is worth visiting? You provide them with a link. More specifically, you provide them with a good link. A bad link will make it seem like you’re trying to get something out of the deal. A good link will make it clear that you’re providing visitors with valuable information in exchange for their time. No one likes spam and this is just as true when it comes to links.

What is spamming?

Spamming is sending unwanted messages to others. This can be done with a simple e-mail or on social media. The result of spamming is that the recipient receives unwanted material and feels harassed by this. There are different types of spamming such as bulk e-mailing, automated messages, and link building scams which we will go into more detail about below.

Google Link Spam Update details

Google announced an update to its algorithm that will penalize websites that use sneaky tactics, like buying links or participating in link schemes. The new algorithm may cause a website’s rankings on Google search results pages to drop significantly. Sites are then more likely to show up on the second or third page of search results, which can be hard for customers to find and is bad for business. This update will surely change the way many people do online marketing and make it more difficult than ever before. Links are now being ranked based on the quality of the linking page and the quality of the website it links to. Websites that have a lot of links from low-quality websites or sites with lots of ads will be downgraded in search rankings.

Recognizing a link as a scam. Types of spam

  • Paid links spam. Link spam is when a website owner pays for other sites to link back to their site. The links are usually hidden and include a keyword or phrase that the page owner hopes will increase the page’s ranking in search engine results pages. This spam technique can also be used by spammers who set up multiple accounts on social media sites, hoping that their posts will be seen more often as they reach out to people with a message they want them to read.
  • Spammy links exchange. There are many websites out there that offer something in return for a link on your site and it sounds great, but the problem is that they can be spammy and search engines may penalize you in the long run.
  • Bait and switch link spamming. The idea behind this is that you are building quality links through guest posting, but in reality you are writing content with a hidden link at the bottom of each post. When someone clicks on the link, they will be taken to another website where they can purchase products or services.
  • Link wheels. Making a bunch of websites that have no original content and using all of them to transfer PageRank between each other is a spammy linking practice.
  • Directory spam. Linking back to your site on a directory site and then creating new profiles every few minutes is a spammy backlink method that can hurt your site.
  • Link farms. When a group of websites link to other websites in the group for the purpose of increasing SEO rankings. Link farming should be avoided.
  • Comment spam. Blogs are often targeted by spammers because of the links that blogs provide. The spammers hope that some people will click on their links, which will lead them to other sites where they can try and make a sale or get more information about something.
  • 301 Redirect spam. One of the ways we’ve seen spammers try to get links is by registering a domain and then sending out emails with what appears to be a link in them. When people click on it, they’re taken straight through to your website where they are asked for personal information or credit card numbers.

Spam in link building. How does it affect Google ranking?

Spam can affect Google ranking is by getting your site deindexed. This means that Google will no longer rank your content and all the links pointing towards your website will be broken. Too much spam can lead to your website being penalized by search engines and not showing up in the search engine’s results pages. Plus, all of this spam will distract you from doing the work you really want to do. It is important to stay focused on what is important for your business, so that you can grow it and get the most out of it.

How to recover from link spam penalties?

Link spam is a tricky subject and it can be difficult to recover from link spam penalties. Check your Google Search Console account. Remove any irrelevant links or spam that might have been detected by the crawler. Don’t forget to remove the URL from your sitemap, too, in order for it not to come up on the next crawl. Once you’ve done this, you’ll need to submit a reconsideration request to Google for any removed pages that weren’t penalized as well as any new content pages with relevant links (it’s best if these are all verified).

Check your profile regularly

It’s important for everyone to take the time to review their online profile regularly. This is because your social media accounts are now a major part of your personal brand and you need to protect it. If you’re not protecting your account, there’s no telling what could happen. One way you can do this is by checking it at least once a week. You might see something that needs deleted or fixed right away so it doesn’t become a problem later on down the line.

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Last thoughts

Link building scams are all over the internet and can be difficult to avoid. If you take the right steps, you can stay safe and make sure that your blog posts are not associated with these scams. The best way to protect yourself is by being aware and proactive. Be mindful of any offers that seem too good to be true, and always do your research before giving away valuable data.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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