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Social media lead generation strategies – where to start?

8 minutes of reading
Social media lead generation strategies – where to start?
Category SEO

Social media is an integral part of any modern company’s lead generation strategy, but it can be difficult to know where to start and what to focus on. This guide will help you better understand the benefits of social media lead generation, help you choose the best channels for your business, and show you how to execute a successful social media campaign. Once you have read this guide, you will be ready to create a powerful lead generation strategy on social media that brings in new customers for your business!


Numbers to start

Social media has taken the world by storm and shows no signs of slowing down, as millions of people continue to use social media platforms on a daily basis. In 2022, it is estimated that Facebook will have 3.05 billion monthly active users. Instagram will have 1.58 billion users worldwide and the average user will spend 28 minutes per day on the app. LinkedIn has 706 million users and continues to grow, Twitter will have an estimated 321 million users worldwide, up from 316 million in 2021 and YouTube has 2.27 billion active users. As you can see, the numbers speak for themselves. When planning your online strategy, you cannot forget about social media.

More, more, more - lead generation

Lead generation is the process of attracting and converting strangers into customers or clients. In the digital age, businesses use a variety of online tools to reach new audiences and generate leads.

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Tips and tricks

As lead generation is essential for success in business, social media has proven itself to be an invaluable tool that enables companies to find new prospects and convert them into buyers. How can you turn your company’s social media presence into a lead-generating machine?

Speak directly, a lead is a person interested in our offer. This process can be carried out in various ways, but there are two main types: SQL (Sales Qualified Leads) and MQL (Marketing Qualified Leads).

  • MQL is a contact that has shown interest in the offer, e.g. by completing the form on the landing page. By analyzing his behavior, we know that the actions he took indicate his interest in the offer.
  • SQL, in turn, are leads that potentially are highest in the purchasing path. These are contacts that have passed marketing verification and have been approved by the sales department.

Another type of lead is warm meaning that it’s at least touched by some form of marketing activity before being qualified. The objective is to make this type of lead warm so they turn into hot leads. Hot leads are those that show potential interest in the product or service offered by the company and will convert easily. With cold leads, you need to put in extra work to convince them that your product or service would help them achieve their goals. To do this, you must know what their objectives are and how your offer would solve their problems.


As the largest social network, Facebook is a great place to start when it comes to lead generation. By creating a Facebook page for your business, you can start building a community of fans and followers who may be interested in what you have to offer.

To generate leads on Facebook, consider sharing helpful content such as blog posts or videos that will help drive potential customers towards purchasing products or services. When posting links to other websites or blogs, make sure they are relevant and not spammy so people do not think they are being advertised unnecessarily. Once you’ve created an engaged following, you can encourage those following to share their contact information with you by offering something of value in return. You should also monitor your activity regularly for any customer feedback or complaints about your product or service which can also be used as prospects for lead generation.


If you’re not using Instagram for your business yet, you’re missing out on a huge opportunity. Instagram is a powerful platform that can help you reach your target audience and generate leads. However, it’s important to understand the best practices for maximizing engagement. Here are some tips for using Instagram as an effective lead generation strategy.

  • First of all, create engaging content. You want people to be interested in what you have to say so they’ll want more from you – which means creating content that engages them! Try telling a story or giving your followers access into the process of how something was made or why it’s important.
  • Post on an on-going basis – remember that new content is key to success! You want your followers to follow you regularly, and posting frequently (every few days) helps establish a sense of reliability.
  • You should also create a profile with link-infused copy. A profile should never be just about yourself or just about your business – it’s about connecting with potential leads in ways that are authentic and engaging. It doesn’t matter if you sell flowers or office supplies, use social media to show off your personality.
  • And lastly, use hashtags correctly. One thing many people do wrong is only post one hashtag per post when multiple hashtags are available – this will make it harder for other users to find your posts because there isn’t enough information about what type of content you share.


You can use Twitter to generate leads by sharing valuable content, interacting with potential customers, and using hashtags and keywords. You can also run ads on Twitter targeting people who might be interested in your product or service. Create a business (brand) account, improve your bio, add text to the header image, use hashtags, offer customer service and pin your posts and ultimately you can promote with Twitter Ads. Engaging them beforehand will help encourage them to take action such as retweeting or following you. Create a posting schedule – the key is having consistency with the frequency of posts and providing helpful information about what they need to know about your company. Make sure you have a great profile picture so that it entices visitors to click through.


You can use YouTube to generate leads by creating and sharing engaging videos that promote your business. Make sure to include a call to action in your videos, as well as links to your website or landing pages. You can also run ads on YouTube to generate leads. Make sure your ads are targeted and relevant to your audience. Keep them short, no more than 15 seconds. Include a clear CTA (call-to-action) that provides information about what the viewer should do next: go to your website, download an ebook, sign up for a webinar. Remember, your goal is to make it easy for people to take action and start talking with you. A good video will have a strong impact on potential customers, so spend time thinking through how you want viewers to feel after watching it.


If you’re looking to generate leads on LinkedIn, one strategy is to post content that is relevant to your target audience. You can also use LinkedIn ads to target specific groups of people. Another strategy is to use LinkedIn InMail to reach out to potential customers directly. Finally, you can also participate in LinkedIn groups to get noticed by potential leads. To do this, make sure to engage with the group and share relevant posts and messages with others in the group. Doing so will increase your visibility and show other members what you have to offer. There are several ways to find relevant groups to join. One way is to type keywords related to your business into the search bar at the top of the page and see which topics come up. Once you find a topic or two that interests you, click on them and check out their descriptions before joining if they seem like a good fit for your company.


In order to generate leads through social media, you need to have a strategy in place. First, identify which platforms your target audience is using. Then, create content that is valuable and relevant to them. Once you have established a presence on these platforms, you can then start running ads and promoting your products or services.

Finally, make sure to track your results so that you can continue to improve your lead generation strategy over time. It is important to monitor the analytics of your campaign so that you know how effective it was and what changes may be needed in the future. With proper planning, patience, and dedication, social media lead generation strategies can work well for businesses.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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