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Small business and social media. How to combine them?

7 minutes of reading
Small business and social media. How to combine them?
Category SEO

For small business owners, it can be hard to know where to start when it comes to social media. With so many platforms to choose from and an ever-changing landscape of rules and best practices, it can be overwhelming to even think about launching a social media strategy.

However, having a presence on social media is essential for small businesses to stay competitive and engage with their customers. In this blog post, we’ll explore why having solid social media is crucial for the success of small businesses, as well as how to develop an effective strategy.


Why does every business need a solid social media strategy?

Social media has become an essential part of modern life. From staying connected with friends to staying updated with current events, the average person spends hours each day consuming social media content. This trend is particularly evident among businesses, both small and large. A solid social media presence is necessary for any business that wants to stay competitive in today’s market.

Some of the most popular social media platforms today include:

  • Facebook. This is one of the largest and most widely used social media networks in the world. It allows users to create personal profiles, share photos and videos, join groups, and connect with friends and family.
  • Twitter. This platform is best known for its microblogging capabilities and live updates. Users can post brief messages, interact with other users through @mentions, follow accounts for news updates, and join conversations by using hashtags.
  • Instagram. This popular photo-sharing platform allows users to share high-quality images and videos. It also has powerful editing tools and filters that can be used to enhance photos.
  • LinkedIn. This is an important platform for professionals. It enables users to create profiles, find jobs, build networks, share content, and stay connected with their peers.
  • YouTube. This video-sharing platform is another popular social media network. It provides users with the ability to upload and watch videos, create playlists, comment on other users’ videos, and subscribe to channels.
  • Pinterest. This visual-based platform allows users to “pin” images and videos to their boards, share boards with other users, and search for content related to their interests.

Great opportunities for small businesses

A small business is any business that is independently owned and operated, with relatively few employees and a relatively low volume of sales. They typically face a number of challenges, such as limited resources, limited access to capital, and an overall lack of visibility. As a result, it can be difficult for them to compete with larger businesses. However, it is not impossible. Small businesses are constantly on the lookout for new and innovative ways to increase their reach and attract more customers. Social media offers small businesses a range of advantages, from increased visibility to improved customer engagement.

Local SEO

When it comes to leveraging social media for small business success, local SEO should be a top priority. With the right tactics, you can ensure your business shows up in local search engine results and ultimately reaches more potential customers. There are a few key components to successful local SEO:

  • location-based keywords;
  • Google business card;
  • reviews, comments, and opinions;
  • valuable backlinks;
  • ads;
  • social platforms.

Optimization strategy for social platforms. Advantages

Increased visibility and greater engagement with customers

Small businesses have always struggled to compete with the larger companies that often dominate their market. Social media has provided a way for small businesses to level the playing field. Through effective social media strategies, small businesses can increase their visibility and reach a larger audience.

With the ability to target specific demographics, small businesses can ensure that their message is seen by those who are most likely to become customers. Additionally, using hashtags and other social media tools allows small businesses to join conversations related to their industry, thus increasing the chance for them to be seen.

Social media is also a great platform for small businesses to engage with their customers. By responding to customer inquiries, providing discounts and giveaways, and sharing updates about your business, you can build trust and loyalty with your customers. This can lead to more sales and a more positive reputation for your business.

Improved search engine rankings and more opportunities to convert

By creating profiles on social media sites such as Twitter, Instagram, Facebook, and LinkedIn, small businesses can increase their chances of being found by search engines. These platforms are often indexed by search engines such as Google and Bing, making it easier for people to find your business when searching for related topics.

As a small business, one of the primary goals of your social media strategy should be to convert followers into customers. To do this effectively, you need to create content and campaigns that are tailored specifically to the needs of your audience. With social media, you have the ability to target certain types of users based on their interests and demographic information. This means that you can tailor your content and campaigns more closely to the people who are most likely to buy from you.

Better insights into customer behavior

Through social media analytics, small businesses can monitor customer sentiment and see which products, services, or content resonate with their audience. Social media data can also provide small businesses with valuable information about their customer demographic, including age, gender, and location. With a better understanding of their customers, small businesses can make more informed decisions when it comes to product development, pricing, and marketing strategy.

More valuable backlinks

Backlinks are an important part of SEO, and small businesses can benefit from building more of them. A backlink is a link that points to your website from another website. It’s essentially like a vote for your website. When search engines crawl the web and rank pages for different keywords, they consider the number and quality of backlinks as part of the equation. When you post content on social networks, you can add links to your website in the description or comments section of the post. These links count as backlinks and can help your website rise in the rankings.

How should small businesses operate on social media?

  1. Choose the right platforms. Before jumping into social media, small businesses should take the time to research and choose the right platforms for their target audience. It’s important to remember that each platform has its own unique characteristics, and understanding these is key to creating an effective strategy.
  2. Set goals and objectives. Now it’s time to set goals and objectives. This can include things such as increasing brand awareness, engaging with customers, or driving traffic to a website.
  3. Create engaging content. It should be tailored to the platform it’s being posted on and should be engaging for the intended audience.
  4. Monitor and respond. Monitoring social media activity is an essential part of any strategy. This will give you an insight into how people respond to your content and what kind of conversations are happening. It’s also essential to respond in a timely manner to any questions or comments your followers may have.
  5. Analyze results. Finally, it’s significant to measure your success and make changes accordingly. Keeping track of critical metrics such as likes, shares, and engagement will help you understand what’s working and what isn’t. This data can then be used to refine your strategy and ensure that your efforts yield maximum results.


Social media has become a powerful tool for small businesses looking to get ahead in the digital age. By utilizing the various platforms available, small businesses can increase their visibility, improve their search engine rankings, and create more opportunities to convert leads into customers. With the right strategy in place, small businesses can utilize social media to their advantage and maximize their chances of success.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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