And this is where SEO agencies come in. The experts facilitate organic traffic to the website, which non-paid traffic endures as it is maintained, unlike paid ads, where results dry up once the ad budget dies out. With wholesome strategies, the professionals help your company enjoy greater visibility, higher organic traffic, better leads, more conversions, and higher conversions.
But how do they achieve these targets? Well, they engage in the following actions when you reach out to them for hiring their services:
Indeed, a stocky list of jobs! Not all given steps need to be included in every SEO strategy. Rather, a company may include other actions to forge an effective plan.
Great, finally, you have a fantastic website just launched! However, the story doesn’t end here, as, in a few days, you will notice asking yourself, “where is the traffic?”. Well, the traffic is there itself on the web. However, you need to eke it out for your website. But how do you do that? Through Search Engine Optimization, your site experiences increased visibility, thus higher traffic. This is crucial because more than 25% of search engine users click the first SERP result, whereas the top five results garner 67.6% of the total clicks.
Search Engine Optimization (SEO) is a strategic practice that intends to drive traffic to the site by enhancing its visibility. The goal is achieved by dispensing several processes such as curating premium quality content, performing keyword research, backlink building, optimizing website speed and responsiveness, and more.
The main goal of implementing SEO on a site is to bring a website to the notice of search engines as the best result for a particular query. Google relies on more than 200 ranking factors to determine a value of a page and thus confer a position in SERPs.
SEO is further categorized into three classes, On-Page SEO, Off-Page SEO, and Technical SEO. Here, On-Page SEO focuses on the optimization of webpage content, while Off-Page SEO involves link building to enhance the authority of the site, and technical SEO involves optimizing site structure. These faces of SEO require a profound technical understanding of the site to enhance the visibility and organic traffic of the site.
Although one has the option of paid advertisement and social media to enhance the site’s visibility, the best part about SEO is that your site enjoys traffic and visibility for a long time, unlike the former, whose outcomes melt away as the campaign gets over. SEO is crucial to bring in more conversions, leads, and traffic.
How much an SEO will cost for your business depends on several factors such as service provider, SEO plan you find suitable, your objectives, and the size of the website. Typically, SEO agencies charge $100 to $250 per hour, while the cost ranges from $2500 to $10,000 per month. SEO costs are higher for handling eCommerce websites as compared to information websites. Furthermore, SEO costs may charge extra content creation fees.
Remember, if an SEO agency promises you the results with a guarantee, it might be a scam platform. Therefore, research and vet the SEO agency you are going to before calling them on board on conferring the crown of responsibilities.
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