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SEO techniques for CMS. How to master WordPress?

7 minutes of reading
SEO techniques for CMS. How to master WordPress?
Category SEO

Since WordPress has become such a popular platform, it’s important to make sure that your site can be found by users searching the web using search engines like Google and Bing. Otherwise, you might miss out on potential readers or clients looking for what you offer. In this article, we’ll explore different ways you can optimize your WordPress site for search engine optimization. Let’s get started!


WordPress popularity

WordPress is one of the most popular site-building and content management systems available today. That popularity comes with a lot of benefits, including a wealth of resources and a large community of users. But it also means that there’s a lot of competition out there for attention. Almost 40% of websites on the Internet were built on this CMS.

Brief history of WordPress

WordPress is a content management system (CMS) that enables you to create a website or blog from scratch, or improve an existing website. It was first released in 2003 by co-founders Matt Mullenweg and Mike Little. WordPress is now used by over 60 million websites, including 33.6% of the top 10 million websites in the world, and it is used by millions of people around the world, including many large organizations, such as The Guardian, Forbes, and The New York Times.

Pros and cons

WordPress is free and open source software released under the GPL. You can install it on your own hosting or hire a SEO services company to do it for you. It’s user-friendly, has a ton of features, and is highly customizable. You can use WordPress to create any type of website, from a simple blog to a complex eCommerce site (using WooCommerce plugin). Plus, there are plenty of plugins available to help you optimize your site for success.

While WordPress is a great platform with a lot of features, it does have some disadvantages. The platform does not have multilingual support. To run a website available in many languages, you need to duplicate the pages yourself or use paid plugins. The simple use of WordPress attracts many amateurs, which can cause problems with the performance of the website. Additionally, it lacks advanced optimization and scaling features as standard.

Steps to take before launching your site

Know your target audience

If you want to ensure your WordPress site is successful, you need to start by understanding your target audience. Try to determine gender, age, place of residence, education, interests of your target group. Google Analytics and site traffic reports will help you with this and keep your audience.

Choose your theme

There are many themes out there that offer great SEO features, but not all of them are created equal. When choosing a theme, look for one that includes built-in SEO services and tools, as well as support for popular SEO plugins.

Think of title

A title tag is one of the most important elements of SEO for your website. It tells search engines what your page is about, and it appears at the top of your browser window when someone visits your site. The length of your title is also very important. Keep it short and concise but be sure to include keywords related to your page’s content in order to attract a targeted audience who are searching for information on that topic.

Choose the right keywords

When it comes to visibility for your website, choosing the right keywords is essential. You want to choose keywords that are relevant to your content and that people are actually searching for. But you also don’t want to choose keywords that are too popular, or you’ll never rank on the first page of Google. You can also use tools like Google Trends to see what’s hot right now. Be diverse.

Don’t forget about meta tags

They help search engines understand what your website is about and can be used to influence your website’s ranking in search results. The meta description tag should be up to 150-160 characters long. For the meta title tag, use up to 60 characters, with a space between each word, and no punctuation other than hyphens or underscores. Don’t forget that keywords are important!

Create content so compelling that people return

Your WordPress site is only as successful as the content you put on it. If you want people to keep coming back, you need to create content that is compelling and interesting. It needs to be up-to-date, unique and last-longing. SEO for your website should also help with these factors. The best strategy begins with creating quality content in the first place and continues with keeping your website updated with new blog posts, pictures, videos or other media types regularly.

Create internal linking structure

Creating an internal linking structure is important for any website, but it’s especially important for WordPress sites. By carefully linking your pages and posts, you can help search engines understand your site’s hierarchy and improve your chances of ranking high in search results.

And externally linking

Link building is the process of acquiring links from other websites to your own. The more high-quality links you have pointing to your site, the higher your site will rank. When it comes to link building, don’t limit yourself only to a website or blog—reach out to other types of sites and companies as well. You can include any number of different kinds of people in your link-building campaign—social media followers, friends on Facebook and Twitter, LinkedIn connections, even industry competitors!

Use social media channels correctly

As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But what you may not know is that using social media correctly can be the difference between success and failure. Remember that each social network has its own best practices and most effective way of marketing through it. Take some time to learn how Facebook, Twitter, LinkedIn, Instagram, Google+, etc., work before making any posts.

Think of security setup (plugins)

One of the most important things you can do is to set up security plugins. These plugins will help protect your site from attacks and keep your data safe. You can also think about an SSL certificate, which prevents a lot of cyberattacks.

Be mobile

More people are using their mobile devices to access the internet than ever before. And that trend is only going to continue. That’s why it’s so important to make sure your WordPress site is optimized for mobile. A few simple steps can make a big difference. One way to do this is by choosing a theme that automatically displays mobile-friendly menus, images, and text when someone visits your site on their phone or tablet. You can also use plugins like WP Mobile Detect which makes it easy to change how you display content on different screens sizes with just one click of the mouse.

And make your site fast loading

The next thing we recommend is installing a caching plugin. A caching plugin will reduce load times, which in turn helps with ranking on Google search engine results pages. It’s also a good idea to install a speed test plugin, which lets you see how fast your site loads so that you can monitor it over time. The best-performing websites are loading at around one second or less, so anything more than that means there’s room for improvement.

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No matter what kind of website you’re running, optimization is key to success. And when it comes to WordPress, there are a few key things you can do to make sure your site is positioned for success. Finally, remember to audit your website once in a while. Each algorithm update can frustrate your plans.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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