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SEO Positioning: How to Rank Higher in Search Engines?

7 minutes of reading
SEO Positioning: How to Rank Higher in Search Engines?
Category SEO

SEO, short for Search Engine Optimization, is the process of optimizing your website in such a way that it will be higher ranked in search engines than competitors’ websites. Optimizing your website in this way can help you to get more traffic and attention from customers who are looking for what you offer. Learn how to optimize your website with SEO positioning so that you can rank higher than your competitors and drive more visitors to your site with the tips in our article.


Why you should rank high?

Ranking higher means more exposure and ultimately leads to more sales. If you are able to rank high on a term relevant to your business, you can get thousands of visitors each month. But what does it mean for a page to rank high? And how do you rank higher without breaking Google’s Webmaster Guidelines? It’s not as simple as it used to be – Google’s algorithms have gotten smarter over time, and these days it takes a lot more than keyword stuffing and spinning content. Today, we’re going to talk about some things that you can do right now to help improve your SEO positioning. Let’s dive in!

Google Algorithms

Google employs a variety of different algorithms to rank pages, with more than 200 regularly updated. These include:

  • PageRank – an algorithm for indexing pages and assessing their quality. It is about the credibility of the content and the position of a given page among search results.
  • Panda – this algorithm searches websites, evaluating their content. Here, the most important criteria are authenticity, quality and uniqueness. Its task is to block pages that duplicate and plagiarize content. It also draws attention to the amount of text.
  • Penguin – its task is to counteract forms of unethical marketing and fight spam. The algorithm checks the quality of links, their source, and references to other websites.
  • Koliber – an algorithm supporting the user’s needs. It analyzes the internet content in terms of matching the audience’s query, presenting subsequent results in the search engine.
  • Pigeon – this algorithm combines search results with maps to make them more consistent and readable for users, based on geolocation.

Other factors that influence rankings include your website’s speed, its use of mobile-friendly design elements (which is especially important for mobile search), whether it has secure encryption certificates, whether it has an error message or 404 page when users click links they don’t find relevant (known as 404s), and so on. As you can see, there are lots of moving parts here—which is why SEO is so tricky!

First of all: Optimization On-Site

Title tag and Meta Description

The first thing people see when they go looking for your company is your website’s title tag and meta description. Don’t blow it by keyword stuffing or missing out on key phrases that customers will search for. Knowing how to make them correctly will help ensure that you are getting as many visits as possible from search engines.

Here are some tips to keep in mind while creating these important parts of your SEO strategy. Title Tag – make sure it’s short and catchy. It should not be more than characters in length. If we are talking about meta description it’s the place where you can encourage (150-160) visitors to choose your website. You can also reach for a call to action to be more direct.

Keywords and Phrases

When it comes to SEO, keywords and phrases are everything. Use tools like Google’s Keyword Planner or Long Tail Pro’s Keyword Tool (both free) to find out what people are searching for and which words they use most often. Figure out what your audience is looking for, and optimize your site so that you rank higher when they search for those terms on search engines like Google.The better you understand what your audience wants, the easier it will be to attract them.

Types of keywords

  • general – most often single words referring to undefined categories; are extremely difficult to position due to high competition,
  • branded – used in the context of a specific website, company, brand, the address of which the user does not remember; they are relatively easy to position due to the unique name,
  • long tail – phrases consisting of more than two words, which significantly narrow the search results; they can also be in the form of questions; they are easier to position than generic words due to less competition.

User-friendly URL Address

First of all, follow the principle of legibility. The URL should be easy for users to remember. Then it is best if it is short, without incomprehensible codes, numbers or dates. A friendly address is one that is associated with the content of the page.


A sitemap is a file containing a list of subpages of a specific website, containing all the necessary information, such as modification date, frequency, updates made. By using the map, we are sending SERPs a message that our site is ready to appear in search results.


A good rule of thumb for SEO is to publish high-quality content regularly. By focusing on providing great value, you can win over visitors and eventually rank higher on search engines. As a bonus, users will also trust your site more when they see that it publishes quality content that is worth their time. And don’t forget to focus on building links from reputable sites; these are another factor search engines consider when ranking pages.

Images and Videos

Take care of additional visual material such as images, illustrations, videos, etc. They attract the attention of users and extend the duration of the session. But remember not to make them too heavy – compress them so as not to lose quality. In addition, you can use them to position, just use the ALT tag.


There are countless reasons why your organization should be mobile friendly. Customers use mobile search engines and apps to find what they’re looking for, so it’s crucial that your company has a presence where customers can find you when they want you. And just as Google rewards businesses with higher rankings on search engine results pages (SERPs) for having a mobile-friendly website, there are other advantages as well.

Page Loading Speed

Take care of basic internet indicators, i.e. Core Web Vitals. They are used to evaluate the speed of the website and its elements. According to research, you only have three seconds to stop the user. Otherwise, it will use another side. Therefore, take a look at the Google Search Console panel and improve your results.

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External links are another great way of improving your SEO ranking. If you have other sites that link back to your own, Google will take note of it. Getting external links from high-ranking websites can improve your ranking dramatically.

There are a number of ways to get more external links. The most obvious is by getting featured on other sites or writing guest posts for them. Another method is by using social media platforms like Facebook and Twitter to network with others and ask them for a link exchange. You can also use blogging as another way to generate traffic, which can lead to backlinks from bloggers who mention your site in their own content.


If you want your business to be successful, you need people to know about it. Even if they do find out about your company, if they can’t find you through search engines, they might not bother. A good SEO strategy will help bring customers and clients through the door. With a little bit of effort, any business can improve its online visibility and learn how to get higher rankings on Google!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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