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SEO Positioning: How to Get Ahead of the Competition?

6 minutes of reading
SEO Positioning: How to Get Ahead of the Competition?
Category SEO

When you’re searching the web, how do you decide which results to click on? Do you tend to click on the first result or the last one? In an age of information overload, it’s important to have your content stand out from the pack—but SEO positioning isn’t always as simple as just making sure your website appears at the top of SERPs. If you need help getting ahead of the competition in today’s fast-paced digital world, here are some strategies that will help you maximize your SEO position.


How to keep up with Google?

Google has its own proprietary method for ranking websites, and it’s not always clear how exactly Google does it. But here are a few tips that may be helpful in providing valuable, interesting content on your website that is sure to catch Google’s eye and to be better than your competition.

#1 Brand purpose

Before you start working on content, it’s important to establish your brand’s purpose and values. This step is all about clarifying how you want your company to be perceived by customers. One great way to do that is by analyzing how your brand compares with competitors, which will ultimately help you understand what makes yours unique. You should ask yourself:

  • What are the clients looking for?
  • What does my competition’s website look like?
  • Who are their target audiences and why do they appeal to them?

The more time you spend learning about your competition, and figuring out ways to differentiate yourself, the better off you’ll be in creating an effective brand strategy.

#2 Location and Language

When you choose where your website will rank, you’re making a statement about how your brand is positioned in relation to its competition. Choosing a specific location will limit your reach. If you’re starting out with little market share or aren’t yet known as an authority, it may be more beneficial for your business to target multiple locations and languages until you’ve gained traction and can afford (in time and resources) a geographically-specific strategy.

#3 Keywords

Using keywords and key phrases will increase your search engine ranking, but using too many is a major mistake. So, choose them wisely. ase in one location, you don’t want to overdo it with other pages and risk diluting your efforts. The main idea here is to use language similar to how people talk about what you offer, rather than industry jargon or technical terminology.


These keyword phrases tend to get more traffic from search engines and convert better for businesses. They are typically more relevant to search intent, which makes them easier to rank for in organic search results. Longer keyword phrases also appear higher up in paid ads, so when someone searches for them, you’re less likely to be competing against other advertisers. If someone types online tutoring services near me into Google, you want your website or landing page to show up first!

#4 Content Quality

Google cares about content quality. “Content is King” (Bill Gates said), and if you want your site to do well in search engines, then you need compelling content that is unique and relevant. If users love your content, they’ll share it with their friends, which will cause other people to stumble upon it through social media channels. And if Google likes what it sees, then your site can climb up in search engine rankings! So make sure you are providing useful information for readers.

#5 Link building

If you want your website’s SEO ranking to increase, you need links. A lot of them—enough that Google considers your site worthy of a high position in search results. The best way to get these is through unique content and strategic outreach. Finding popular sites with authority and then reaching out via social media and email can be an effective strategy, so long as you don’t appear over-aggressive.

Try developing a Link Popularity strategy and get ahead of your competition by reaching out to other sites, blogs, forums etc. and discussing relevant topics with them. This will place links back on your site while simultaneously driving up its value in search engines like Google.

#6 Social Media Integration

While it may seem like a newfangled addition to your marketing toolkit, social media is an important part of most marketing strategies these days. It’s easy enough to get started on Facebook and Twitter, but how you choose to utilize these platforms is another story. While many companies are still figuring out how best to integrate social media into their strategy, there are some basics that are critical in ensuring you get ahead of the competition with SEO services.

  • First, be sure to have a designated person or team who will manage your accounts—the last thing you want is for someone else in your company (or worse yet, an intern) posting about products or making official statements about sales or discounts.
  • Second, make sure each platform has its own personality; if all of your posts sound exactly alike and come from only one source (your company account), people will become frustrated when they don’t know which channel they should be paying attention to for news.
  • Finally, remember that customers aren’t just looking at your content; they’re also checking out what other people are saying about you on social media. Make sure to respond promptly and courteously to any negative comments or complaints so others can see how professional you really are.

#7 Mobile-Friendly

If you’re looking to make sure your website ranks well on search engines, it’s important that you have a mobile-friendly version. Mobile devices are quickly taking over as our primary method for searching, so any page without an optimized mobile version will not rank as highly. With Google’s announcement from 2021 they plan on penalizing websites that don’t have responsive versions, now is definitely a good time to get ahead of your competition.

#8 User Experience (UX)

The extent to which users feel that a site or app is easy to use and intuitive. Good UX can make a big difference in user engagement, as well as in brand loyalty. A website or app with good UX also tends to have high conversion rates. Remember that your website should be intuitive and easy to use. Take care of an attractive graphic design, clear layout, menu and visible buttons.

In the end: Take care of trustworthiness and authority

An effective SEO strategy will involve ranking highly on popular search engines. Therefore, if you want to rank highly on Google and other search engines. Trust and authority are vital components of an effective SEO strategy and Google E-A-T guideline . If potential customers are familiar with your brand and feel confident when purchasing from you, your website will likely be viewed as more authoritative. This results in better search engine rankings for keywords you target.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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