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SEO for small businesses. How to get valuable backlinks?

6 minutes of reading
SEO for small businesses. How to get valuable backlinks?
Category SEO

For any small business, having backlinks from influential websites can be an invaluable asset. Not only do they help to increase your company’s visibility, but they also send valuable referral traffic and boost your search engine rankings in the process. So how do you go about getting links from authoritative sites? This step-by-step guide will help you develop a powerful link building strategy that produces results for your business.


Why is it worth running an online business?

Being your own boss has a lot of perks, but it also comes with a lot of responsibility. If you’re not the type of person who is organized and self-motivated, running an online business might not be for you.

That being said, there are many advantages to running an online business. For one, you have the potential to reach a global audience with your product or service. You can work from anywhere in the world as long as you have access to a computer and Internet connection. There’s no need to commute every day!

While this sounds like an amazing opportunity, it does come with its challenges. As we all know, competition on the Internet is tough! It’s not easy getting your website seen in this day and age when everyone has their own online presence.

What is a small business?

A small business is a privately owned company, corporation, or sole proprietorship that has fewer employees and/or less annual revenue than a large corporation. Many small businesses are home-based businesses. In general, it can be any size if it’s smaller than the average. To qualify as small in those countries one might have only two to ten employees (depending on the sector).

The benefits of SEO link building

  • Link building is an essential part of any SEO strategy.
  • It helps small businesses improve their search engine rankings and get more traffic from organic search results.
  • Link building also helps build brand awareness and credibility, which can lead to more customers and sales.
  • And it doesn’t have to be difficult or time-consuming – there are many simple things you can do each day that will add up over time.

Content Creation

Invariably for years, the best method and advice is to create valuable content that will be willingly shared by Internet users. To get this done, you need to make sure your content is highly readable and informative. What makes it even more powerful is if you provide an added value in the form of images or videos. You can also do this by using a combination of photos from different sources as well as original shots from your own product or service. It also helps if you use specific keywords in every post so search engines know what topics are covered on your site and rank it higher when people look for those things online.

Update existing links with fresh new content

One easy way to get started is by updating your existing links with fresh new content. This will show search engines that your site is active and relevant, and it will also give you an opportunity to reach out to other websites and build new relationships. You can use Google Search Console to see which pages on your website have links from other sites.

Guest posting on relevant sites

A great way to get valuable backlinks is to guest post on relevant sites. This not only helps you build relationships with other businesses in your industry, but also gets your name and your brand out there in front of a new audience. When guest posting, be sure to include a link back to your site in your author bio or in the body of your post. And if you’re really looking to go the extra mile, offer to write a guest post for a site that’s higher up in the search rankings than yours.

The trick here is to find a topic that relates to both your site and theirs – one they don’t already have an expert covering. Guest blogging at authority sites can give you some SERP traction because the more authoritative content they produce, the better their own rank will be (and vice versa).

Develop relationships with journalists

One way to get high-quality backlinks is to develop relationships with journalists in your industry. When you have a strong relationship with them, they’re more likely to mention your business when they write an article related to your industry. You can also offer guest blog posts on popular industry websites, which will give you an opportunity to include a link back to your own website.

Create media relationships

This means building relationships with journalists, bloggers, and other influencers who can write about your business. You can do this by providing them with relevant and newsworthy information, such as press releases, data-driven stories, or expert quotes. If you have a good relationship with the media, they are more likely to write about your business and link back to your website.

Optimize social profile page links

One way to get valuable backlinks is by optimizing your social profile pages. Make sure that your website URL is included in your profile information on each platform, and that your profile links are set up to go directly to your website. You can also add share buttons to your website so that visitors can easily share your content on their own social media profiles.

Create anchor text links in “About Us” section

This tells search engines that your site is relevant to the keywords you’re targeting, and it also helps improve your click-through rate. To do this, simply add a link to your website in the “About Us” section of your profile. Make sure the link uses the right keywords and that it goes to the right page on your site.

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The most important thing to remember when it comes to link building is that quality trumps quantity. A few high-quality backlinks are worth more than hundreds of low-quality ones. So, focus on building relationships with other businesses and website owners in your industry and create content that is worthy of being linked to. SEO doesn’t rule out small businesses, quite the contrary. It gives them a chance to develop and gain popularity, thanks to which their importance grows not only on the Internet, but also outside it. So start with a deliberate link building strategy!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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