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SEO and RSS feed. How to make your feed works for you?

7 minutes of reading
SEO and RSS feed. How to make your feed works for you?
Category SEO

Today’s internet is characterized by the dispersion of information sources we use. This is no longer one or two portals, but dozens of narrow-topic blogs or niche websites. It is not convenient to visit dozens of websites every day and check what has been written. The RSS feed comes to the rescue. What is it about?


What is RSS feed?

Feeds are a great way of staying up-to-date with your favorite sites. If you’re subscribed to a feed, you’ll get the latest updates delivered to your desktop or mobile device. These updates can be syndicated from blogs, news sites, and other online publications.

RSS, or Really Simple Syndication is a format that has been around since the 1990s. An RSS feed is a service that provides users with the latest articles from their favorite sites. These feeds can be in text, audio, video or any other multimedia format. They allow people to keep up-to-date on the news without having to go to individual websites every day.

However, since search engines don’t read RSS feeds, it’s important not only to optimize your blog posts but also your feed. The main goal of optimization is simply making sure search engines and humans find your content when they search for related keywords.

RSS 2.0

RSS version 2.0. is currently the most popular standard of the so-called web feed, i.e. a data format used to inform and deliver content to the user.

Atom feed

An Atom feed is typically more interactive than a RSS feed, allowing users to subscribe and interact with the content. However, it requires more technical know-how than a standard RSS feed.

What are the benefits of using RSS?

RSS is a free service that allows you to automatically receive updates from your favorite websites. It’s like an e-mail newsletter, but with live content updated at all times. This means no more checking your email every day to see if anything new has happened – the latest articles are delivered straight to you, whether you’re on your computer or on the go. RSS also saves both time and effort by making it easy for users who want the latest news from many sources in one place, without having to visit each individual website.

Understanding how Google reads an RSS feed

Google is a big fan of fresh content. In fact, the search engine will only revisit a site every three days if there are no new posts. This means that if you’re publishing a blog with an RSS feed and not updating it, you’re effectively cutting off your chances of being found in Google’s results. The key is to keep your feed fresh and full of great content so that Google will have something new to index each time they come back. Adding links back to your own content on social media sites can help too.

Connections between SEO and RSS

Does adding it to my site improve search ranking?

RSS aggregates content from multiple sources to one place. From this place, we can see what’s new on our favorite websites or blogs. A reader, or RSS aggregator, is what we choose to subscribe to the various content sources on the internet, not limited to just RSS feeds.

Site owners determine how much content is included in RSS feeds, typically. Full articles or extended sections are also available, but as a general rule, blogs rely on summaries and short, shareable articles. In the first scenario, if something interests us, we go to the website page, but if we’re satisfied with what we see, then we can enjoy the entire content without the reader having to switch between multiple sites.

RSS feeds are a powerful way to promote your business and content. They are often the first thing people see when they come across your site, and if it is not optimized, you could be missing out on some great opportunities. If you have an RSS feed that is not optimized or has errors in it, it will decrease your chances of being found by search engines. Moreover, it can help you rank higher in search engine results pages by allowing people to subscribe to your updates. The feed provides a valuable addition that many site owners don’t have, which is why it’s important you make the most of it.

Why should you optimize your feeds?

Optimizing your feed can improve its readability, so you’ll make it easier for people to find and read your content. It will also help them know what kind of topics to expect from your blog, which will help them decide whether or not they want to subscribe. Other benefits include helping readers stay up-to-date with new posts, and providing more opportunities for linking back to your site from other sites that mention the blog post you’ve linked in your feed.

What is necessary to create an RSS feed?

The first thing you need is a feed generator, most of which are free. The feed will collect your latest blog posts and automatically update when you publish new content. Next, create an account with the website where you want to host the feed Once you have that set up, copy the code from your feed generator into the website’s add an RSS section. Now you can check your feed to make sure it looks good on the site.

Choose a format

The format of your feed should be carefully chosen so that you are using the best format for your content. Here are a few considerations for choosing a format: RSS 2.0 or Atom. These formats offer a lot more flexibility with how feeds can be formatted and published. HTML/XML is not recommended because it cannot easily be updated by the author, but this is still an option for some people who want to publish their blog posts as text files only.

Fill in all fields

Many people don’t realize that you can get a lot of SEO value out of your RSS feed. The first step in the process is creating an XML file. Then, submit it to Google and Bing Webmaster Tools so they can index it. Once they’ve reviewed and approved your feed, be sure to add links back to all the pages on your site that have been included in the blog post.

Add header information

RSS feed optimization is the process of improving your website’s SEO by optimizing your feed. This can be done by adding header information, which should include a title and description for each entry in the feed. This way, search engines are better able to identify and index your blog posts.

Add content

Feed optimization is a process of adding content in specific formats to your feed in order to increase the number and quality of links pointing back to your site. This can be done by using feed-specific keywords, optimizing headlines and summaries, making posts easy-to-read and adding images.

Proofreading/ editing checklist

If you are going to blog on a regular basis, then you will need a proofreading and editing checklist. This will help you make sure that the content is well-written and free of typos, errors, or language issues.

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Last thoughts

Feeds can be an excellent way of reaching new customers and adding subscribers who may not visit your website or blog frequently. In order to ensure that you get the most out of your feed, you should make sure it is optimized. To do this, make sure that your feed is self-explanatory and includes the title, author name, and date published. Additionally, include keywords in the description field when possible.

RSS feeds are an important part of your SEO strategy. They not only provide you with a convenient way of staying up-to-date on news and trends in your industry, but they can also help bring in traffic if your feed is properly optimized.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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