Order a free seo audit

Search intention as an invaluable help in generating leads

7 minutes of reading
Search intention as an invaluable help in generating leads
Category SEO

Generating leads from social media can seem like an impossible task, but it’s easier than you think if you understand search intention. The key here is to look at the reasons why people are searching for certain terms and phrases, then use those intentions to your advantage when crafting content that appeals to their problems. It may sound tricky, but once you know how it works, it’s incredibly easy!


How to define the purpose and intentions of users?

First, think about what your audience might be looking for – no matter if you run a private blog, company website or online store – there is always a goal. However, it is an extract of many factors, such as gender, age, education, profession, place of residence, interests or problems.

Try to collect as much information as possible about your audience, and Google Analytics can help you with that. This free administration panel will help you track all the data, results and metrics related to the site, and will also answer the questions of who are the Internet users visiting the site. Thus, you will collect demographic data, find out from what websites they come and what they are looking for on the web.

How does the search engine know that the user has found what they are looking for on the website?

The search engine can determine whether the user has found what they are looking for on the website by a number of factors, including the user’s click-through rate (CTR), time on site, and a number of pages visited, Bounce Rate. If the searcher does not find what they are looking for quickly, they are likely to leave the site. This is why it is important to clearly understand your target audience’s search intent when creating your website and blog content.

It is also associated with this dwell time, i.e. the time that elapsed from clicking the link to returning to the search list. Simply put, the more time we spend on the site, the more likely it is to fulfill our intentions. However, it all depends on the nature of the website – after all, it happens that we find the information we need in a few seconds.

What is search intent?

Search intent is the reason why someone types a query into a search engine. It could be to find information, compare products, or make a purchase. Understanding search intent is essential for any business that wants to generate leads from its website.

There are four main types of search intention:

  • informational (looking for answers to questions or general information about a topic),
  • navigational (looking for a specific website or web page),
  • commercial (looking for products or services to buy),
  • transactional (looking to complete a purchase or transaction).

How can you use search intent to find leads?

Think about the last time you went online to search for something. Whether you were looking for a new pair of shoes, a hotel for your next vacation, or even just a quick answer to a question, you had some sort of intention or goal in mind. This is what we call search intent, and it’s one of the most valuable tools you have at your disposal when it comes to generating leads.

In a nutshell:

  • Leads are potential customers who have shown interest in your product or service in some way. They might fill out a form on your website, sign up for your email list, or download a white paper. Whatever the case may be, they’ve indicated that they’re interested and are worth pursuing as customers.
  • Lead generation is the process of generating leads, or potential customers, for your business. In order to generate leads, you need to first understand what your potential customers are looking for, and then be able to provide them with the information or product they need.

Search engines are becoming smarter every day, with AI-powered results that understand your needs before you even know them yourself. But those smart algorithms need data to work with, and the best way to give them that data is by optimizing your website so that it gives people exactly what they’re looking for from the very first page they visit.

There are a few ways you can use search intention to find leads. Consider what people are searching for when they need your product or service and what keywords are they using? Look at the results that come up when you search for those words. Are there any companies that come up that you could partner with? Use search intent to create content that will attract leads. Here are some additional tips.

Content plan

If you want to generate leads through your content, you need to start with a content plan. A good content plan will help you figure out what kind of content will be most valuable to your target audience. It will also help you keep your content focused and on-topic so that you can attract the right people to your site. Plus, a well-executed content plan can save you a lot of time and effort in the long run. You won’t have to spend hours every day trying to think up ideas for blog posts or e-mails. You’ll know exactly which topics you need to address, which messages you should share, and how often you should publish content. With this information at your fingertips, you’ll be able to manage your content without wasting time guessing or second-guessing yourself.

Direct answer

Think about the last time you went to Google with a question. What did you do? You probably typed in a few keywords related to your question, hit enter, and then started scrolling through the results. But what were you really doing? You were looking for an answer. And that’s what search engines are for!

Direct answer is a type of response that gives people the information they’re looking for without having to click on anything else. It’s been shown that people who have questions prefer this type of response because it saves them time and effort. People also seem more likely to believe direct answers than other types of responses because they feel like they can trust them more easily.

Latent Semantic Indexing

Semantic keywords are phrases associated with a specific phrase for which we rank our website. These are various synonyms, synonyms, related terms, thanks to which the content becomes more valuable and more interesting in terms of user experience. They help to clarify the work of search engine robots, and from the SEO point of view, they allow you to avoid the problem of duplicate content and cannibalization of keywords, as well as develop a long tail word strategy.

Especially important in this context is the Hummingbrird Algorithm, which additionally counteracts Black Hat SEO techniques such as keyword stuffing and publishing low-quality content. This algorithm learns words using artificial intelligence and thus allows you to diversify the language.

Voice search

If you’re not already using voice search to help generate leads, you’re missing out. Voice search is an invaluable tool that can help you reach a wider audience and get more leads. It’s also easier to use than ever before as technology continues to advance. This is especially useful when people are looking for something specific and need to find it fast. Forecasts indicate that by 2026, voice search will be the most popular content search model.

Make an appointment for a free audit of your website
Order a free seo audit

In conclusion

If you want to make the most of your lead generation efforts, start by understanding search intention. When you know what someone is looking for, you can give them the information they need and turn them into qualified leads. Plus, when you target your content to match searcher intent, you improve your chances of ranking in Google and getting found by your ideal customers. So don’t overlook this important element of SEO – start considering search intention today to generate more leads and grow your business.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
Also check
Are you wondering why your website is NOT SELLING?
Schedule a free SEO consultation and find out how we can improve your sales results.

Rate the article
Average rating 5/5 - Number of ratings: 7
Add comment

Your email address will not be published. Required fields are marked *


Would you like to see what else we have written about?

Is duplicate content a problem in local SEO strategy?
Is duplicate content a problem in local SEO strategy?
One big way to create uniqueness for yourself and your blog is by avoiding duplication. How it works in case of local SEO startegies? How to fix that and improve rankings?
Are you guilty of using poison words in your SEO content?
Are you guilty of using poison words in your SEO content?
Keywords are a ranking factor for major search engines, meaning that your website will rank higher in the search results. However, there are some words that can actually kill the ranking potential.
SEO for the medical industry (medical centers, doctor’s offices)
SEO for the medical industry (medical centers, doctor’s offices)
Your patients search for your services using keywords, phrases, and conditions. Put your business at the top of the results listings for patients who are looking for you.

Get started

with the comprehensive
SEO audit

Invest in a detailed SEO audit and understand your online performance. We analyze your website to get a clear view of what you can improve.

  • I Please send us a message first for the introduction.
  • II Then, our SEO Expert gets back right to you with a phone call.
  • III We schedule a consultation in time that works for you.
  • IV The SEO Expert audits your website and provides strategic recommendations on how to improve your performance.
  • V You'll get the SEO report with a comprehensive look at numerous search ranking factors such as technical items, on-page, content, and off-page metrics.