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Redirect map. What is it and when is it worth using?

6 minutes of reading
Redirect map. What is it and when is it worth using?
Category SEO

Are you looking for an effective way to streamline the user experience on your website? Redirect maps might be the answer you’ve been searching for. A redirect map is a useful tool that can help you optimize your website and make navigating it easier for visitors. In this blog post, we’ll take a look at what a redirect map is and when it’s worth using.


What is redirection and why is it used?

Redirection is a technique used to send website visitors from one web page to another. It is used to create an easier user experience, and to avoid 404 errors or any other issues that may arise when a website visitor accesses an incorrect link or page. Redirection is also used to help improve SEO and direct traffic to the most relevant pages on a website.

So you might ask why UX is so important – especially for e-commerce sites. User experience is an essential part of any online strategy. It has a significant impact on how people interact with a website, and the overall success of a business. Good UX is achieved when a website or application meets the users’ needs in a quick and intuitive way. This helps keep customers engaged and prevents frustration.

The most famous: Redirect 301

Redirect 301 is one of the most famous HTTP status codes that allows you to permanently redirect one URL to another. This is a useful tool when you want to make sure that visitors who visit a certain page are taken to a different page that contains the same content. When users try to access the old URL, they will automatically be redirected to the new page. This process helps webmasters maintain search engine rankings and prevents website visitors from getting error messages. Redirect also helps ensure that website users are taken to the correct page when they visit a website with an outdated link.

Redirect map. What is it about?

A redirect map is an incredibly useful tool for websites that need to move their content or change the URL of a page without breaking incoming links. In other words, it’s a way to tell search engines and users that the content they are looking for has moved.

To move a platform in its unchanged form, you must choose a map with redirects for each older site and indicate its variant suitable for the newer version (taking into account the individual assortment, category, or blog entry). To take this a step further, let’s imagine a scenario where you have a lot of subpages to go along with your current offer. When this happens, you may also want to consolidate the subpages into a new menu map so the user will be able to more easily find the information he or she needs.

When to use the map?

There are four basic situations in which this may be necessary:

  • you will modify the engine of the website or online store,
  • you will implement changes within the domain,
  • you will be forced to make the necessary corrections to the above-mentioned areas,
  • you will change .html to /.

Website reconstruction and migration

When undertaking website reconstruction or migration, redirect maps play an important role in ensuring that visitors can still find the content they’re looking for. This ensures that all old URLs are automatically redirected to their corresponding locations on the new website.

Redirect maps can also be useful when moving content between different domains, such as merging multiple websites into one. This will ensure that all pages have an appropriate destination to be redirected to. Maps can also help search engines index your new website more efficiently, by avoiding duplicate content issues and helping pages maintain their ranking power.

How to prepare your redirection map?

There are three main methods of creating redirect maps. Check what possibilities you have!


Creating a redirect map manually can be time consuming, but the payoff can be worth it. To start, you will need a full list of the URLs on your website, both the old and new. Then, you will need to organize them into two columns in a spreadsheet so that each URL has its corresponding redirect. After you have done this, you will need to export the spreadsheet into an .htaccess file that can be uploaded to your website’s server.

Manual work gives you the most control over how the URL is redirected, such as which type of redirect to use (301 or 302). It also gives you the ability to adjust or remove the redirects anytime in case there is an issue or you want to make changes. However, manually creating a redirect map can be tedious and it’s easy to make mistakes, so it’s best used for websites with a small number of URLs.

Using dedicated tools

One of the most popular options is Redirect Map Builder, a plugin for WordPress that helps you set up 301 redirects with a few simple clicks. The tool allows you to select the URL that should be redirected and the destination URL that it should be redirected to. You can also view existing redirects and quickly edit them in case they need to be modified.

Another great option for creating a redirect map is Apache’s mod_rewrite. This powerful module allows you to set up 301, 302, and even 307 redirects with a few simple lines of code in your .htaccess file. With mod_rewrite, you have complete control over the URL mapping and can use powerful Regular Expressions to create complex patterns.

Finally, if you don’t want to use a plugin or a programming language to create a redirect map, you can use the web-based Redirect Checker tool. This simple yet effective tool will take two URLs as input and generate the redirect code that you need to use in order to make the switch.

With the help of an expert

If none of the above options satisfy you or you are afraid that you will make a mistake, you can use the help of SEO experts. They have the appropriate knowledge and tools to quickly and effectively create a redirect map for your website.

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When deciding if redirect maps are worth using, it’s important to consider the long-term impact of your decision. Redirect maps can help you avoid 404 errors, save crawl budget and improve user experience. However, redirect maps require proper maintenance and upkeep to ensure that all the redirects continue to function properly. If you choose to use a redirect map, make sure you keep up with regular updates and checks to avoid any future issues.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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