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Product card. How to optimize it for e-commerce SEO?

8 minutes of reading
Product card. How to optimize it for e-commerce SEO?
Category SEO

Optimization and positioning may seem complicated, especially if you’re new to it, but in reality, it’s not so bad once you have the right tools and strategies on hand. Using product cards can help with e-commerce search engine optimization, because they give you ways to let the search engines know what your products are all about. Here’s what you need to know to get started using product cards as part of your online strategy.


It starts with browsing the web

Having an optimized product card can make all the difference when it comes to converting online shoppers into buyers. This is because a product card helps you display your products in an enticing, consumable way that will hook your customers, as well as provide them with all of the information they need. With the recent launch of Google Shopping, more consumers than ever before are turning to their phones or laptops to find what they want, as opposed to a physical store. With that in mind, there’s no better time than now to ensure that your product pages have all the key elements necessary for SEO.

Customer journey. From a passive observer to an active buyer

Your customer journey starts when they are reading your blog post or visiting your website. They may be browsing content, looking to learn more about a topic, or already have an idea of what they want to purchase. It’s important that you make it easy for them to find what they’re looking for by having the right product data on your site so that you can drive them down the customer journey from being a passive observer to an active buyer.

What are product cards?

A product card is a short overview of your product with all the necessary information that potential customers will need. Product cards are often found on the homepage or sidebar of an e-commerce website, but they can also be used to provide more in-depth information on your products, such as their features, specifications, prices and reviews.

Benefits of optimizing your product details page

Optimizing your product details page is an important part of digital marketing. It’s the best way to entice customers to spend more time on your website by providing more information on products they’re interested in. A well written product card can help you rank higher in search engine results pages, which means that you’ll get noticed more often by potential customers who are looking for products like yours. Product cards also increase conversions because users find it easier to purchase products when they have a clearer idea of what they are getting.

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Guide for beginners

A product card is an important piece of any website, whether it be an online store or a blog. As such, they should be optimized to draw in more clicks from search engines and ultimately result in more sales. Here are some tips on how to optimize them.


Therefore, product cards are an essential part of e-commerce SEO because they give shoppers all the information about your product at once. Product card optimization is necessary to rank high in SERPs so you can capture potential customers who might be searching for your products with specific keywords. Finding keywords that relate to your products helps ensure that when people search for what you offer, your business will come up first on Google and other search engines.

URL address

Most products that you encounter on the Internet, when clicked on or tapped on will reveal their respective URL, consisting of a site name, sometimes a category, and finally the product name. Occasionally you might encounter a product name that is more difficult to enter because it may have a lengthy title. This kind of product URL does not affect its SEO value, as those parameters cannot be identified or even inferred. Ensure the address contains long-tail keywords, avoid using special characters, keep it short.

Product name

To optimize your product card for e-commerce you need to start with a good title. It should be short enough to fit onto one line yet long enough to provide accurate information about the item being sold. Keep it concise and make sure that any keywords used in the product name are included in the title as well.

Meta tags: title and meta description

The meta tags are what’s seen in the search engine when a user is looking for products. It is recommended to include a key phrase within the title, preferably at the start, which informs the reader about the product. While the description itself should be a form of advertisement intended to entice potential customers to click on the exact result in question (don’t forget about CTAs).

Rich snippets

A product card allows online shoppers to learn more about your products before they make a purchase. The card, which typically takes the form of an image with detailed text, is indexed by search engines so that it appears in search results. You can also use rich snippets markup language to include other types of information, such as price, availability and ratings.

Images and videos

A product card is a picture or video (or both) of your product that you post on your website to help customers get a better idea of what they’re buying. It’s like the little window sticker they put on cars at a dealership, but online. This can go a long way in helping people make decisions about which products to buy. Visuals are so important because they tell visitors exactly what they are getting before purchase – just as if it were being sold by a physical store. Make sure that each material is of high quality. However, to avoid problems with long loading times, compress the sizes.

Description (content)

Product description does not have to be boring, you can still show the nature of your brand in it. So use the language of benefits, but don’t overdo it – customers will quickly sense the manipulation. First of all, it is a place of information: variants, sizes, colors, prices, payment and delivery methods, and much more depending on the product. It informs people about what they are going to buy and what features they should pay attention to before making a decision. But at the same time it invites them into our store where they might find something else they like and buy that too.

Reviews and comments

Comments and reviews are an essential part of a successful online store. They provide a valuable opportunity for your business to build customer trust through transparency and honesty. In order to make the most of this opportunity, it’s important that product reviews are as detailed as possible. Keep in mind that this is a form of word of mouth marketing that is generated by users themselves – which has added value for Google when it comes to ranking the ranking list.

Internal links to similar products

A product card is a vital piece of information that allows potential customers to see your products in detail, including pricing. It can help you get the attention of potential buyers who are browsing similar products on your site. Consider linking the card’s image or title with an internal link back to the original product page. Linking back will make it easier for those browsing your site to find what they’re looking for and might also keep them from leaving altogether.

Mobile devices

Here it is important that the items are formatted correctly so they don’t require any scrolling or zooming in order to see the item description. Next, there should be a clear call to action at the bottom of each card with an enticing message about what’s being offered. Finally, it’s important to have as much data on your product card as possible including photos, descriptions, pricing, and links to reviews.

Page loading speed

The page loading speed is a significant factor in determining the user experience, so it is important to optimize your product cards for this. One of the most effective ways to improve page loading speed is by reducing the size of your images. For the best results, avoid using large, high resolution images on product card pages. Another way to increase page loading speed is by limiting the number of requests that are made to external domains on each web request.

Last thoughts

Your product card is one of the most important pieces of content on your website. Every single customer who visits your site should see it, so it’s important to make sure that you’re optimizing the information on this page for search engines. This will help you rank better in organic search results, which means more traffic to your site and a higher conversion rate. Keep them original, but simple.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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