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Positioning of PDF files

7 minutes of reading
Positioning of PDF files
Category SEO

When it comes to managing your digital content, PDFs can play an important role. However, if you don’t have the right strategies in place, your files can get lost in the shuffle.

If you’re looking for ways to ensure your PDFs are seen, read, and shared, then you’ve come to the right place. In this blog post, we’ll discuss strategies for positioning your PDFs files in order to maximize their visibility and impact. Let’s get started!


What are PDF files and what are they for?

Portable Document Format files are a type of file used to store digital documents. They can be opened and viewed on nearly any computer, tablet, or phone, and can even be printed out on paper. PDFs are used in many contexts, such as to send legal documents, store digital forms, and even to publish booklets. In the workplace, they are often used by office staff who need to fill in spreadsheets and create presentations.

Benefits of positioning PDF files

PDFs are one of the most popular file types on the internet, and when used properly they can be an effective way to get your message across in a way that’s easy to digest. Whether it’s for marketing purposes or educational use, positioning your PDF files in the right place can be a great way to get more visibility and engagement from your target audience.

One of the main benefits of positioning your PDF files is that they are often seen as more authoritative than other file types. The visual format makes it easy to include a lot of information and graphics in one document, and it’s easier for the reader to quickly glance over the content. Additionally, those files can easily be shared across platforms, so you can reach a wider audience with your message. Lastly, links implemented in PDF files are considered as links in the website code.

Factors to consider when planning strategy

Here are some key points to keep in mind when strategizing for the positioning of your PDFs:

  • file format;
  • platform;
  • accessibility;
  • security;
  • company policies and standards;
  • SEO.

Step-by-step optimization of files

PDF positioning is undisputed, as is the analysis of their content and indexing by search engine bots. So how do you fully optimize your files?

Text format

Text format can affect how search engines crawl and index your documents, as well as how easily users are able to read them. Here are some tips for optimizing your files for text format:

  • Choose the right font size and style. You want to make sure your document is easy to read on both desktop and mobile devices. Font size should be between 10 and 12 points, while font styles should be simple and neutral such as Arial, Calibri, or Times New Roman.
    • Use a consistent font type and size throughout the document. Using different fonts can make it more difficult for search engines to crawl and index the document.
  • Adjust line spacing and paragraph margins. This can help make your PDF easier to read, as well as giving it more breathing room when it comes to search engine crawling and indexing. Line spacing should be between 1.5 and 2 lines per inch, while paragraph margins should be set at 0.5 inches or larger.
    • Make sure that there are no unnecessary blank lines or spaces between words. This can confuse search engine algorithms and make it harder to parse the content.
  • Use headings and subheadings to organize information. This will help your readers quickly find the information they need in your document, as well as helping search engine algorithms understand what each page contains.
  • Include meta tags for each page of your PDF. It provides additional information about each page and can help search engine crawlers better understand what your file contains. They should include relevant keywords, phrases, and descriptions so that they are visible when your document is shared online.

Friendly file

When naming your file, it’s important to keep it clear and concise. Avoid long, complicated names that may not be easy to read. Instead, include descriptive keywords that will help people find the document quickly, for example, 2019 Tax Return is much easier to understand than XYZ123456.

You should also consider adding titles. It is a great way to draw attention to your document, and they also make it easier to find. Titles should be descriptive, but not too long, and should include keywords that will help people identify the purpose of the document.

URL address

When positioning your PDF files, the URL you assign to them is critical. Your address should accurately describe what the file contains, making it easier for search engines to index and rank your content. Additionally, when users see the URL before downloading your PDF, they’ll know exactly what they’re getting.


Keywords help search engines find and rank your content, allowing your PDFs to be found by potential customers and readers. Analyze your audience – start by considering who it will be. Use a keyword research tool such as Google Adwords or Moz’s Keyword Explorer to identify the terms that are most relevant to your audience. Select several keywords that describe the content of your PDF, as well as words related to the topic or industry.

Size of the file

If your PDF is too large, potential readers may be dissuaded from downloading it due to their limited internet connection speed or storage capacity. On the other hand, if your PDF is too small, it might not contain enough information to be useful.

To find the perfect balance between size and quality, you should consider the type of information you want to include in your file. Depending on what you’re creating, some elements might take up more space than others. To reduce file size, try to keep the resolution of images and graphics low and compress the text. Additionally, reducing the number of pages may also help reduce the overall file size.

Image optimization

By optimizing your images, you can improve the overall performance of your PDFs and ensure they are more accessible to your audience. You should compress your images to reduce the file size. This can be done with a free online tool like JPEGmini or TinyPNG. You should also consider resizing any large images to make them easier to load and fit on the page. Make sure that you’re using the right type of image format for each file. Different image types have different compression algorithms and sizes, so it’s important to choose the correct format for each image.

Internal linking

Internal linking helps search engines understand the context of your PDFs and provides a direct path for users to access them quickly and easily. Link to your files from website navigation menu, blog posts, e-mails. This ensures that users can quickly and easily access your PDFs from anywhere on your website.

External linking

External links, on the other hand, can help draw attention to your files and give them more exposure. When other websites link to your content, it helps to establish credibility and trust. Google takes into account the number of links pointing to a page when ranking it in search results, so having links to your PDFs on other websites can give them a boost.

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Positioning your PDFs is a critical component of any successful digital marketing strategy. Whether you’re creating product catalogs, informational guides, white papers, or presentations, your PDF files should be organized in a way that makes them easy to access and share with potential customers. By following these steps, you can ensure that your files are positioned correctly and seen by the right people.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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