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Optimizing Your Website for SEO

6 minutes of reading
Optimizing Your Website for SEO
Category SEO

SEO stands for Search Engine Optimization, and it refers to the process of making your website more accessible to search engines like Google, Bing, and Yahoo. But why would you want to optimize your website? Well, optimizing your website can help you get better results on Google search and drive more traffic to your website by creating content that is easy to find and relevant to what people are searching for.


What is SEO?

Search engine optimization (SEO) is the best way to optimize your website to rank higher in search engines like, for example, Google. Every business should be doing this because if potential customers can’t find you, they can’t buy from you. If you have an e-commerce store, make sure to have a clean, easy-to-navigate website that makes shopping easy and enjoyable. Similarly, if you’re a service provider or freelancer, show off your experience and testimonials. You want to optimize SEO for the user—not robot—so be clear about what you do. Don’t waste time with overly technical language or flowery verbiage that doesn’t address what matters most: results!

Why do you need to optimize your website for SEO?

It’s important to optimize your website if you want to stay competitive. Being optimized for search engines like Google, Yahoo and Bing will help your site rank higher in their results, which means more visitors. This is especially critical if you sell products or services online instead of your local brick-and-mortar business. Visitors can be hard enough to get through traditional marketing channels; imagine how much harder it would be without using at least some Internet marketing tactics! If one of your goals is to stay competitive with other businesses, then optimizing for search engine optimization (SEO) should be one of them. When used correctly, SEO can increase traffic—and sales—substantially while helping build brand recognition and increasing a company’s overall presence on the web.

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How do you know if your site needs optimization?

If you do not yet know what SEO is, we recommend starting there. But if you already have an idea of what it is, then there are a few things to look out for that can help you determine whether or not your site needs optimization. If any of these points apply to your website, it could use some fine-tuning. And don’t worry; optimizing is as easy as following a few simple steps in our optimization guide here. Get started today! You won’t regret it!

You need to know some hidden tips for a successful Facebook page

In order to achieve optimum results from your Facebook marketing efforts, you need to ensure you aren’t missing anything. Which brings us to a question that many digital marketers often ask themselves – Do I really need more than my Facebook page? Is it possible that my time and energy would be better invested elsewhere? The answer is: It depends on why you’re running a Facebook page and how closely (or loosely) you plan on managing your campaign. Keep reading below.

How many times should I post per day?

This one all comes down to personal preference and timing. At a minimum, we recommend posting at least twice a day (or about 12x per week). Keep in mind that you will likely only be seen by about 20-25% of your audience on any given post between your followers’ News Feeds. So if you’re just starting, don’t expect immediate results. That being said, if you plan on running an aggressive Facebook campaign, it’s recommended that you opt for posting at least three or four times a day in order to maximize exposure opportunities. And so we move on to our next topic!

A case study

When optimizing your website, you want to make sure that it’s performing best as a whole. You want all parts of your site to support each other and drive together towards your target keywords. That way, search engines can best optimize your page rank in their own algorithms, and users can better navigate through your website to reach their goals. Here are some tips on optimizing your site to achieve both: Optimize SEO For User (SEO): Improving your SEO ranking is only one part of making up an effective user experience. Users also need to be able to access and use your content easily—which is why optimization takes both into account. Effective optimization increases user engagement with a website by ensuring customers can easily use the information they need. It also increases search engine rankings by encouraging traffic from relevant sources who will purchase items within specific time frames with high conversion rates, making sales cycle times shorter than competitors’ sites without optimized sites.

What are the best actions to take?

Search Engine Optimization (SEO) is one topic that is too often misunderstood. For starters, it’s a long-term game—you won’t see results overnight. That said, you can make changes to your website right now that will improve its chances of being found by users in search engines.

Below are 5 quick ways to optimize your site for search engines:

1. Use Keywords, But Don’t Overdo It

When using keywords in your copy, make sure that you have relevant content to support those keywords and phrases. You’ll be much more likely to see results if users who search on specific terms are directed to helpful content.

2. Incorporate Keyword Research into Your Workflow

Understanding what terms users are searching before diving into your project will let you know if you’re writing for someone or about something no one cares about.

3. Keep Meta Descriptions & Titles Concise & Readable

Having a simple description of what your page is about (along with a few keywords) can increase clicks from search engines by helping people decide whether or not they want to visit.

4. Optimize Your URLs for Search Engines

Using unique URLs for every page of your site—and linking back to those pages from other pages—will help people find what they’re looking for even if they only remember a few words from the title.

5. Make Sure Links Are Relevant & Accurate

The last thing you want is for Google to recognize your website as spammy. To avoid that issue, make sure all links on your website are accurate and relevant to each other; don’t just buy links to try and boost your rankings!


Optimizing your website for search engines is one of your most important marketing strategies, but it’s also an incredibly complicated and misunderstood process. Though there are many factors to consider, you can’t optimize a page until you first know what it should say and whom. Fortunately, we can boil it down to three key points:

  • optimize content (not code),
  • write with people in mind,
  • make sure every link counts.
iCEA Group

As a leading international digital marketing agency established in 2007, we have consistently set the standards for traffic acquisition and conversion. We proudly host Poland's largest technical department, staffed with highly skilled SEO, SEM, and UX specialists with years of experience. Our offer knows no borders! As evidenced by our successful campaigns in not only the Polish market but also in India and the United States. Driven by our dedication and expertise, we empower our clients to achieve online success.

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