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Online surveys and research in the context of the lead generation process

6 minutes of reading
Online surveys and research in the context of the lead generation process
Category SEO

By now, you’ve probably heard about lead generation and how important it can be to the success of your business. But how do you actually know where to start? Lead generation isn’t a one-and-done process, but rather an ongoing project that requires an investment of time and resources to reap its benefits. To get started on the right track, check out this in-depth guide to online surveys and research as part of your lead generation strategy.


Data validity in planning your strategy

Data validity is important in planning your strategy. It’s crucial that you take the time to gather accurate data about your target market before you start generating leads because it can help you understand how best to approach them. In order for your lead generation campaign to be successful, it needs to be targeted at the people who are most likely to want what you offer.

Scaling up your business through relevant leads

First things first – a quick reminder. Leads are potential customers, who have shown an interest in a product. A lead can be qualified or unqualified. A qualified lead is someone who has expressed interest in the product, whereas an unqualified lead is someone who has not yet expressed interest. Qualified leads are more valuable because they are closer to becoming a customer than an unqualified lead.

Lead generation is an important part of any business. It provides the opportunity for you to connect with people who are interested in your products or services. However, it can be difficult without a plan on how to attract and convert leads into customers. In order for lead generation to work, you need relevant leads that are ready for your business. Online surveys and research can help you identify the audience most likely for your product or service, so you can target them accordingly with marketing messages.

Online research

Research is the process of looking for facts, ideas, or information about a particular topic. It is the systematic study of an issue in order to produce meaningful outcomes. In the context of lead generation and online research, this means figuring out who your target audience is by asking them questions about their needs or desires.


We can distinguish three basic types of research – it is worth using all of them to obtain more accurate and comprehensive data.

Primary research

In order to generate quality leads, it is important that you not just rely on your gut feelings. Primary research can help you make more informed decisions about what content will resonate with your audience. It includes any kind of research that draws its data from the opinions of respondents.

Quantitative research

Quantitative research is an important aspect of the lead generation process. It can be used to identify your target market, determine the best channels for promoting your business, and measure the effectiveness of those channels. It can help you get a better sense of what motivates people to buy, who they are as people, where they hang out online and offline.

Qualitative research

Qualitative research is just what it sounds like: gathering qualitative data, such as interviews or focus groups. It is particularly useful for obtaining information that doesn’t lend itself well to quantitative analysis, such as in-depth feedback on a new product.

Analyzing data

These types of tools are essential for helping you understand what your target audience needs in order to get them engaged with your business. Not only do they offer insights into potential customer interest levels, but they also provide details about products and services that might appeal to them. For example, a market research study might use a more sophisticated software package than an online survey, which relies on free or low-cost tools such as Google Forms or Survey Monkey.

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Online survey

An online survey is an interactive questionnaire that gives you a chance to collect data from anyone in the world. These surveys can be conducted over email, through social media posts, or on your website.

They are quick, easy, and inexpensive ways to get feedback about products or services. They are also useful for collecting demographic information about your customers. Asking the right questions can lead us to the best answers. Online surveys allow us to do research that is cost effective, quick, and easy for our audience. They are a great way for us to learn more about what our customers want without having to be there in person.

How many respondents should we expect?

We recommend a minimum of 200 respondents, but the more the better. That way you can get an accurate picture of your target market, which will help you customize your lead generation process even more. Plus, with a larger sample size, the data will be more statistically significant. The key is to know what you want from your survey or research so that you can tailor it accordingly.

How long should your survey be?

An ideal survey length is between 10-15 questions or less; anything more than this will likely cause your respondents to lose interest. If the survey is too long, respondents may not answer all of the questions or may rush through the end just so they can finish it.

What questions should you ask on the survey?

When conducting a survey, it is important to ask the right questions. There are two types of questions that you should consider when putting together your survey: closed-ended and open-ended. Closed-ended questions typically only require a yes or no answer or a multiple choice selection while open-ended questions require an explanation of the answer. Asking these different types of questions will allow you to get more meaningful results from your survey.

How can you get people to complete the survey?

There are a variety of ways to get people interested in completing an online survey, but the most effective way is through incentives. Incentives can be monetary or non-monetary, depending on the type of survey being completed. Monetary incentives are often in the form of gift cards, while non-monetary incentives are often special offers for a product that falls within the scope of the survey’s topic.

Last thoughts

One of the main goals of a lead generation campaign is to get potential customers to contact you. If they are visiting your website, they may be interested in products or services that you offer. When they fill out a form on your site, ask them for their contact information so that you can stay in touch with them about new deals, promotions and events.

The key to successful lead generation is analyzing all the data you have collected. Online surveys and research, which are two important aspects of a successful lead generation campaign, should be evaluated carefully. Which questions were answered correctly? Which questions were not answered correctly? Why was that? What do these answers mean for your company’s product or service? These are just a few of the many questions that you will ask yourself in order to analyze your online survey results.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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