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Off-site strategies for local SEO. How to get more visibility on the web?

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Off-site strategies for local SEO. How to get more visibility on the web?
Category SEO

For local businesses, effective on-site optimization is only half the battle when it comes to ranking well in local search results. To really make your business shine online, you need to look at off-site optimization strategies as well, like creating and promoting local content to prospective customers who are actively looking for what you offer.


Why is it worth choosing local?

There are many benefits of choosing local SEO services, including improved visibility on the web, increased traffic to your website, and improved brand awareness. Local SEO is also a great way to connect with customers and build relationships with potential customers. It can help you generate leads, get new business inquiries and find qualified prospects in your area. Your local rankings will improve over time as you continue to invest in search engine optimization tactics like content marketing, social media marketing and link building strategies that include citations or other types of high quality backlinks.

The most important thing is the plan. Find out about possible action strategies!

It is worth knowing that:

  • 46% of all searches on Google include local intent.
  • 97% of users searched online to find a local business.
  • 78% of local searches on mobile result in an offline purchase.
  • 70% of consumers will visit a store because of information found online.
  • “Near me” mobile searches grew increased by 136% last year (2021).

Tactics – Inbound Marketing

Inbound marketing is a great way to get more visibility for your local business. By creating helpful, informative content and making it easy for potential customers to find you online, you can attract more leads and convert them into customers. Plus, inbound marketing is more cost-effective than traditional advertising, so it’s a great way to stretch your marketing budget.

Tactics – PR

You need to get the word out about your business, and one way to do that is through PR. Try to get your business featured in local publications, on popular blogs, and in news articles. This will help build up your credibility and authority, which are both important for local SEO. For example, you could pitch a reporter from a small newspaper who covers events in your area. If they like what they see or hear from you, they might write an article about you or include a mention of your company. It’s worth it to make connections with journalists so that you can tap into their network when needed.

Tactics – Partnerships

One way to get more visibility for your local business is to partner with other businesses in your area. This can be done by cross-promoting each other on social media, linking to each other’s websites, or even teaming up for joint marketing initiatives. By working together, you can reach a larger audience and build better relationships with the customers in your community.

Tactics – Guest Posting

One great way to get more visibility for your local business is through guest posting. This involves writing articles for other websites in your industry, with a link back to your own site. This helps you to build relationships with other businesses and also gets your name and website in front of a new audience. Guest posting can be time-consuming, but it’s worth it if you’re serious about building your brand online.

Tactics – Influencer Outreach

One way to get more visibility for your local business is through influencer outreach. This involves finding and connecting with people who have influence over your target market. Once you’ve established a relationship, you can ask them to promote your business in their content. This can be a powerful way to reach new customers and build brand awareness.

Tactics – Google My Business and Google Maps

If you’re a local business, one of the best things you can do for your SEO is to sign up for a free Google My Business listing. This will allow your business to show up in Google Maps when people search for businesses in your area. Once you’re signed up, make sure to fill out as much information as possible and add photos to help improve your visibility. You should also verify your account by uploading a photo of yourself and adding more details about what makes your business unique.

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Start local, go global!

No matter what type of business you have, if you want to reach a larger audience, you need to start with local SEO services. By optimizing your website and content for local search, you’ll be more visible in search engine results pages (SERPs), which will help you attract more visitors. And, as your business grows, you can expand your reach by targeting other countries and languages. With local SEO services from an experienced agency, you can get the visibility you need to take your business to the next level.

Conclusion and review

Overall, the best way to get more visibility for your local business is to make sure your website is optimized for local SEO. This means adding your location to your website, using keywords that include your city or region, and making sure your NAP (name, address, and phone number) is consistent across the web. You can also add citations on high authority websites and post reviews of your business on sites like Yelp! and Google+.

These strategies will help you rank higher in search engines which will lead to more potential customers for your business. We hope this blog post was helpful in providing some tips on how to get more visibility for your local business.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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