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Not only a trend, but a long-term strategy. How can we build communities with local SEO strategies?

7 minutes of reading
Not only a trend, but a long-term strategy. How can we build communities with local SEO strategies?
Category SEO

If you run a local business, you’re probably aware that it can be tricky to achieve top search engine rankings when most of your customers are visiting your site from their local area rather than from an international location. The good news is that there are plenty of strategies you can use to help your site rank locally – these ten have proven effective time and time again.


Why should we - as entrepreneurs - build local communities?

There are plenty of reasons to get involved in your local community as an entrepreneur. For one, it can help with networking and building relationships with other local businesses. Secondly, you’ll be able to understand the needs of the people in your area better than someone who is just parachuting into town. Thirdly, if you’re looking for more customers or trying to sell something locally then this is where you should be focusing your efforts anyway! And finally, develop not only yourself, but also the possibilities of your city.

Think globally, act locally – what is local SEO?

Local SEO is the process of optimizing your online content and presence to attract more customers from your local area. It’s a great way to build your business because you’re reaching people who are close by.

Google uses geolocation for a number of reasons, but the main reason is that nearly half of the searches across the web are local. How to get somewhere? Where to go for dinner? What can you do for the weekend? We like to have a well-organized time.

Could a local strategy be useful in the future as the business grows?

Search Engine Optimization is an extremely flexible strategy that can be shaped and planned according to your needs – both present and future. Due to the fact that local SEO uses on-page and off-page optimization, these activities will certainly not be an obstacle if you decide to increase your reach. Moreover, optimization is a continuous process, not a one-time action. Locality may be one of the branches of your activity – besides, the long time of pandemics and lockdowns has shown that we value local entrepreneurs more and more and we want to support their activities.

Link building is an important part of any SEO strategy, but it can be especially beneficial for local businesses. That’s because links from high-quality, local websites can help improve your search engine rankings for local keywords. Additionally, solid link building foundations consolidate your authority on the web and increase trust. Links also demonstrate that you’re a respected member of the community and can boost your credibility with potential customers. This strategy should always be an ongoing effort to help increase your online visibility, generate traffic to your website and drive more sales leads in the process.

Magic ten: backlinks strategies

Register your business with every local business directory

One great way to get started with local link building is to register your business with every local business directory. This will help ensure that your business is listed in as many places as possible, which can help you attract more customers. Plus, it’s a great way to get your business’s name and contact information out there. So what are you waiting for?

Build relationships with relevant profiles on social media

The first step is to identify which social media platforms your target audience is using. Once you know where they hang out online, it’s time to start building relationships with relevant profiles. The best way to do this is by providing valuable content that will help them solve a problem or improve their business in some way. You can also promote your website and services on other websites by adding links back to your site.

Giveaways and contests

Giveaways and contests are a great way to get people interested in your local business. They can also be a great way to build links back to your website. Plan ahead and give yourself enough time to promote the contest or giveaway before it starts. Make sure the prize is something that will appeal to your target audience. It could be an announcement on social media, a blog post about their experience, or just having their name announced at an event.

Use citation sources

Citations are a key part of local SEO. They’re basically mentions of your business on other websites, with a link back to your site. Google uses these citations as a way to verify the accuracy of your business information and to help determine your ranking in search results. Citations also serve as a third-party endorsement of your company and its products or services.

Get high-quality reviews

Google My Business and other local directories are a great way to get your business in front of potential customers. But in order to really stand out, you need high-quality reviews. Reach out to previous clients who had a good experience with your services, and ask them if they would be willing to provide a review on the website. The important thing is that the client feels like their opinion matters and that their feedback will be heard, so offer them something in return for their time such as discounts or some other token of appreciation.

Publish guest posts

One great way to build local links is to publish guest posts on other websites in your industry or region. Not only will this help you build up your own authority, but it will also get your name and website in front of a whole new audience. Another benefit is that people often write comments on blog posts, these comments are then indexed by Google and can drive more traffic back to your site.

Post a press release

You can also create a press release. It is a great way to get the word out about your business, and it can also help you build relationships with journalists and other influencers. Be sure to include all of the basic elements of a press release: company or product name, headline, lead paragraph or summary statement, contact information (address, phone number), and an image.

Reach out to your e-mail list

One great way to get started with local link building is to reach out to your existing email list. If you have a brick-and-mortar business, let your customers know that you now have a website and would appreciate it if they could link to it from their own site. If you don’t have a physical business, reach out to any local groups or organizations that you’re involved with and let them know about your site.

Attend events (and after-parties)

If you want to get involved in local link building, start by attending events. Chances are, there will be plenty of other businesses there looking to network and build relationships. You can also get your name out there by sponsoring an event or being a speaker. And don’t forget the after-parties! They’re often where the real networking happens.

Ask customers, partners, vendors, employees, colleagues and friends to help you build links

One of the best ways to get high-quality links is to ask your customers, partners, vendors, employees, colleagues and friends to help you. By asking them to link to your website, you can increase your chances of getting high-quality links. Just be nice, and they will appreciate it.

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In the end

If you want to rank higher in local search results, link building is a must. But with so many different strategies out there, it can be hard to know where to start. Try out a few of these local link building strategies and see what works best for your business. Think about the types of links that would work well for your niche. You don’t have to use each of them.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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