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Monitoring and tracing. How to collect and analyze data with SEO tools?

5 minutes of reading
Monitoring and tracing. How to collect and analyze data with SEO tools?
Category SEO

Every aspect of the search engine optimization process requires the collection and analysis of data. If you don’t know what information to collect, what tools to use to collect it, or how to interpret and use that data, you may find yourself swimming in analytics reports with little direction as to what they mean or how you can use them to improve your strategy. Fortunately, there are plenty of tools available to help monitor your SEO progress from start to finish. This guide covers the best tools and explains why they’re useful and how you can get the most out of them in the real world.


Keeping everything under control

You need to monitor and track your data so you know where you stand in the search results, what your competition is up to, how well social media is working for your brand, what keywords are bringing traffic, which content pieces are performing better than others, and how well other online activities like email marketing or advertising campaigns are working. Tracking data will help you make smarter decisions about your business.

What tools should you pay attention to?

Google Search Console

Google Search Console is one of the tools that can help you monitor your visibility progress. It lets you know when your site has been crawled by Google, how many indexed pages it has, as well as a number of other things related to on-page optimization. Keep track of analytics and review data.


Ahrefs is a tool that allows you to track your rankings on different keywords and phrases. It also tracks backlinks, which can be helpful in finding out who is linking to your site. It has a large database of ranking data for the world’s most popular websites, as well as information on many sites’ backlinks. The software also integrates with Google Analytics to help you find your website’s traffic sources, keyword search volume estimates, number of shares and mentions on social media, and other useful metrics. The reports are easy-to-read and intuitive.


Raven is the most powerful, all-in-one marketing suite. It’s the only tool you’ll need for managing and executing your entire digital marketing strategy. It includes social media management tools, website builder, landing page builder and analytics modules – everything you need in one place. It can help marketers save time by automating their repetitive tasks through workflows or templates – so they can focus on strategic tasks that are critical to the success of their business.

Open Site Explorer

Open Site Explorer is a free tool from Moz that shows you how well your site’s pages are ranking in search engines. It gives you detailed information about the performance of your website, including how many backlinks you have, what keywords are driving traffic to your site, what content on your site is most popular, and much more. The data Open Site Explorer offers can help you track progress over time, but also act as the starting point for other tests by showing where there might be room for improvement or new opportunities.

SimilarWeb PRO

SimilarWeb PRO is a powerful tool for marketers and business owners looking to get an in-depth understanding of their website’s traffic. It provides detailed insights into the current performance of your site, as well as the competitors you’re up against. It also helps identify opportunities for growth. The platform has a broad range of uses, including keyword research, competitor analysis, domain appraisal, and on-page optimization recommendations.


SEMrush is a powerful tool for search engine marketing. It offers a variety of useful features such as keyword rank tracking, organic research, backlink analysis, site audit, content marketing and more. The site audits can help you find out what areas your website needs improvement on in order to rank higher in SERPs. It also has an extensive library of webinars that are worth checking out.


This is a social media management tool that helps you build your Twitter, Facebook, LinkedIn, Instagram, Pinterest and Google+ accounts. Crowdfire also provides analytics for these networks so you can see what posts are performing well. With this tool you can schedule posts ahead of time so you don’t have to worry about missing opportunities. It is also great for managing multiple accounts because it has the ability to post from different devices at once.

Yoast SEO

Yoast is a very popular plugin for WordPress that can help you increase your rankings on Google. It’s main purpose is to provide the user with a set of tools that will aid them in improving their website’s search ranking. One of the most notable features of Yoast is its built-in function that checks whether a page title, meta description or body text fits particular criteria. It also helps users understand how well they’re doing in terms of ranking by providing helpful graphs and charts.

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That’s it for this list of SEO tools that will help you track and monitor your progress. You can find more information about the five steps you need to take in order to improve your website’s ranking on SERPs by checking out our blog post on the topic. You don’t have to work alone – reach for solutions that will save you time and energy.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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