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Mobile optimization for local strategies

6 minutes of reading
Mobile optimization for local strategies
Category SEO

The mobile phone has changed the way we search, shop and connect with each other. Mobile phones have become so essential in our daily lives that some people would have difficulty living without them. However, there are many local companies that have yet to fully capitalize on this critical aspect of digital marketing strategy. If you’re interested in taking your local business to the next level, consider implementing these seven tips to optimize your local mobile strategy.


Mobile vs. local SEO

Mobile SEO is the process of optimizing your site for mobile devices, which are becoming an increasingly popular way to surf the web. There are many different considerations that need to be made when optimizing a website for mobile viewing. Local optimizaion is a type of search engine optimization that focuses on providing high-quality content about a specific geographic area. It is often overlooked or misunderstood, but it can be one of the most effective ways for small businesses to attract customers who are looking for nearby services and products.

How mobile searches affects on local strategy?

In the past few years, mobile searches have dominated local searches. Recent studies show that more than half of all mobile searches are location-based. This statistic is a wakeup call for businesses with a brick and mortar presence in the physical world. If your business has a physical storefront, you need to optimize your mobile strategy and make sure that your customers are finding you when they look for you on their phones.

Traffic and mobile devices

Mobile Internet usage is quickly becoming the dominant way that people use the internet. In fact, mobile devices are used more than desktops in most countries. 62.06% of website traffic comes from mobile devices. There will be over 1 billion 5G connections worldwide by 2025.

What should you consider?

Here is the 10 element path you should take.

Geo-targeting is what you need

Geo-targeting isn’t a new concept, but with the rise of smartphones and tablets, it has become more prevalent than ever before. There are many benefits of it, one of them being that it allows marketers and business owners to create highly relevant content for their audience. One way you can use geo-targeting is by creating personalized messages for your customers based on where they live. The bottom line: by utilizing geo-targeting in your marketing strategy, you can make your brand more visible on mobile devices while giving your customers what they’re looking for at exactly the right time.

Choose a mobile friendly theme

Choosing the right theme for your site is one of the most important aspects of mobile optimization. When choosing a mobile friendly theme think about size of the screen. Consider how much information you can fit on your website and what type of design is best suited for it. Many themes offer a different design depending on whether they’re being viewed on a tablet or desktop, so make sure you choose a layout that’s optimal based on device.

Choose a responsive design and coding

Responsive design is the key to a successful mobile-friendly website. This means that your site automatically adjusts its layout and elements based on the device it’s being viewed on. For local businesses, this can be an incredibly helpful way of optimizing your site so that it’s easier for people in your area to find what they’re looking for.

Consider menu, categories and filters

Navigation should be simple. As you’re developing your app, make sure that the navigation is as user-friendly and intuitive as possible. For example, consider categories and filters. In addition, consider how the menu will look on a mobile device. Finally, test your app on a variety of mobile devices before publishing it in an effort to anticipate any design challenges.

Create compelling content

Content marketing is a popular way for businesses to build their brand. With content, you can tell your story and establish trust with your customers. This can lead into them choosing you over the competition. If they have an interest in what you offer, they will continue reading. The first step to creating compelling content is providing value and being authentic. Let people know who you are and be transparent about who you serve and why they should care. You should also consider offering valuable information that solves problems.

Map out your location strategy

Plan your location strategy. Promote your app through social media and through in-person marketing. Offer specials for downloading your app – offer deals, discounts, or other incentives for downloading and signing up for the app through social media platforms like Facebook, Twitter, Instagram, etc., or by creating flyers or coupons that are available at local retailers where people can collect them.

Setup mobile responsive ads

There are many benefits to having a mobile friendly site, but one of the most important is that it will allow you to advertise on Google’s mobile search and display network. You can set up your ads on your mobile responsive site by clicking ‘Get Started’ on the Adwords website, then click ‘Create an Ad’ in the upper right corner.

Measure engagement on different devices

If you have the time, the best way to measure engagement is by using a dedicated app for each platform. This way, you can be sure that you’re capturing engagement on all devices. If that’s not possible, you can use an analytics tool such as Google Analytics or Appsflyer. You’ll want to make sure that they offer tracking across platforms so that you can get an accurate idea of how your users are engaging with your content and ads on different devices.

Use the right app

An app that allows customers to order and pay for food before they arrive can be a great way for restaurants and stores to capitalize on impulse buying. Apps like this have an increased impact on small businesses because it’s a mobile-friendly option that doesn’t require any physical infrastructure or equipment.

Don’t ignore voice searches

It’s not just about ranking in Google, it’s about providing the right answer when someone asks a question. And now, more than ever, people are asking questions on their mobile devices. Voice searches are happening at an accelerating rate – and we’re only just scratching the surface of what they can do for us. Now is the time for marketers to get on board with voice search optimization.

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Last words

Local businesses have a lot of potential in the digital marketing space. With these tips and tricks, you can use your mobile presence to grow your business and get new customers. No matter what you do, don’t forget about the importance of your local SEO strategy!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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