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Mark your track. How to plan SEO optimization for social media?

7 minutes of reading
Mark your track. How to plan SEO optimization for social media?
Category SEO

You’ve probably heard the buzz about social media marketing and how it’s changing the way we do business today. Whether you’re using Facebook, LinkedIn or Twitter to spread your message, social media optimization can be a great way to build your brand and advertise your products and services in an organic, fun way that attracts new clients without breaking the bank. The key to successfully implementing social media optimization, however, is knowing what strategies work best – so here are the top strategies to get you started!


What is Search Engine Optimization?

SEO is a practice of increasing the ranking of a website in search engine results pages by improving the website’s relevance to specific keywords and by improving the quality of backlinks to the site. The better you optimize your site, the more likely it will be found in search engine results pages. This is an essential strategy in today’s world as the web has grown (and continues to grow) ever larger. Competition is increasing and users are more demanding. Only proper optimization will help you get traffic, clicks, conversions, and in the case of e-commerce sites, sales.

Social media marketing

Social media marketing is a way to promote your brand through social networks. Brands can use social platforms to create posts that have the potential of being seen by their target audience. Posting on social media is an inexpensive way for brands to keep people up-to-date on what’s happening in their company. This type of content also helps build relationships with customers who will see themselves as being more connected with the company they’ve invested in.

Why do you need social media in your business?

Social media is a necessity in today’s society. It’s the first place people go when they want to find out what’s happening in the world, and it’s a great way to connect with your customers online. Your social media accounts should be optimized to drive traffic back to your website or blog so that you can capture more leads or sell more products. You’ll want to make sure all of your profiles are linked together on every channel. It’s important to update each account regularly with new content, even if it doesn’t seem relevant at first glance. Lastly, pay attention to analytics for each account because this will help determine which posts generate the most activity.

The most popular platforms in 2022: Facebook, Instagram, TikTok, Twitter, LinkedIn

Social media platforms are constantly changing in popularity, so it’s important to keep up with the changes and make sure you’re marketing on the most popular platforms. Facebook has exceeded 3 billion users. Instagram currently has around 2 billion active accounts, 1.3 – Twitter, LinkedIn has over 600 million accounts, and TikTok has over 12 million.

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How to plan a good SEO optimization process?

Social media is an extremely powerful tool and should be used to its full potential. One way you can use social media to grow your business is by engaging with other social media users. This may sound easy, but it’s not always easy to find relevant influencers in your industry.

Don’t forget your business account

You should have a business account on each social media platform you are using. Having a profile that is associated with your business will allow you to share branded content and promote your products or services. This will also help you rank higher in search engine results pages.

Engage with your audience and influencers

Engaging with your audience and influencers is one of the most important things you can do to increase social media reach. Remember, a like from a follower isn’t worth much if they never see anything else from you on their feed. So make sure that your posts are hashtagged, captioned, and tagged in relevant groups so that those who follow you will be able to find more of your content.

Post interesting content: videos, photos, graphics, live events

Make sure it’s high quality, original and relevant to the audience that you are trying to attract. The first few seconds of video will grab the attention of viewers so make sure they are engaging and professional looking. If you are posting photos, make sure they have captions with links to where people can find more information if they want it. And when posting graphics, be creative! You can upload them in the format of a gif or add music or sound effects.

Use the right hashtags and keywords

Hashtags and keywords are the most important parts of social media. They’re what will get your content seen by people who aren’t following you, and they’re what will lead to more followers. However, it’s not just about blindly throwing hashtags and words into your posts without any thought. Make sure you choose ones that are relevant to the topic of your post or page so that it can be found by others in their searches as well.

Post at peak times

Many platforms now allow you to look at professional tools, thanks to which we can see at what times of the day our content is the most popular. The best time to post on social media is during peak hours when most people are on these sites and looking at content. Generally speaking, the busiest time is between 5 pm and 8 pm in each time zone. However, it’s important to note that this does vary by region.

Post consistently throughout the day

It is important to post often on social media, but at the same time, it is important to post high quality content that people will want to interact with and share. The best way to do this is by posting consistently throughout the day. Think about when your audience is most active and schedule posts during those times. It will help keep you from feeling burnt out and it will also ensure that your audience sees your content during their waking hours.

Share from other accounts with high follower counts

Share from other accounts with high follower counts. These accounts have a lot of followers who may find your content interesting and therefore could share it. This will give you more exposure and new followers as well as helping your page rank higher on search engines like Google. As one final note, keep in mind that this strategy doesn’t work if the account is spammy or has poor quality content, so be careful to only share posts which align with your audience’s interests.

Link back to your website using a vanity URL or tagline

In order to optimize your social media, you’ll want to take a few SEO optimization strategies into account. One of the most important things that you should do is linking back to your website using a vanity URL or tagline. This will help people find your website and increase traffic to it.

Last thoughts

Social media is a great way to market your business, but in order to see success, you need to invest time and effort into your social media strategy. It’s important that you optimize all aspects of your content so that it can rank well on search engines like Google. Implementing the right optimization techniques will make sure that potential customers find you when they search online. Furthermore, these techniques will also help create more traffic to your website as a result.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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