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Magento SEO Services

Want to grow your website to its full potential and beyond? Just look for the Magento SEO agency. You might be wondering why Magento SEO.

So, let us tell you that Magento is one of the world’s fastest-growing open-source e-commerce platforms, providing a wide array of options to online merchants for their online business. Now users can effectively customize the look, feel, and content of their website and also make optimum use of the flexible shopping cart system.

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The meta description, XML sitemap and Magento SEO URLs are a must for improving your Magento store’s SEO. Magento SEO best practices include a search engine submission settings section, improved meta tags and meta descriptions, category URL suffix, meta keywords, and minify CSS files to improve the user experience ratings of the search engines.

But with many Magento optimization agencies available worldwide, how can one choose the appropriate one for their business requirements? With the fast-evolving landscape of e-commerce, there also come several inexperienced SEO agencies.

Through this guide, you will learn how to differentiate between good and bad Magento agencies and, thus, decide the best one that suits your website’s requirements.

  • Be clear about the needs of your website

Before you start searching for Magento optimization agencies, you should be clear about the requirements of your website. It’s your responsibility to let the potential SEO agencies know what the goals of your website and what it wants to deliver are. Just think about how you want the pages of your site to look and what content they should deliver. Based on this information, the agencies will provide you with their plan on how they can help you to achieve the right Magento SEO settings. The search engine optimization section of your Magento site can be further improved. You can make your product and category URLs more descriptive by adding a suffix, create permanent redirect to improve link equity and clean up the duplicate content on your website, or add built-in SEO features like schema markups and sitemaps to boost your site’s search engine traffic.

  • Determine your budget

By this point, you should be equipped with your budget. You should be clear about how much money you are willing to and can spend on upgrading your website. It is your duty to tell the Magento optimization agency at what price you want them to deliver its SEO services to improve the site’s performance.

  • Know about the agency’s experience

It has been more than a decade since Magento was originally launched. When looking for a Magento positioning agency, experience is an important factor to be considered to make the right decision. Look for a developer having years of experience in providing SEO services to different e-commerce platforms and also can prove their expertise by showing recent testimonials or case studies.

  • Ask about the support

Before you hire any Magento 2 SEO optimization agency, it is imperative to ask about the type of support provided by the specific agency to their clients when building their websites. Does the agency provide managed hosting service? Do the experts just develop the site, or do they also offer online marketing services? Always remember that a reputed Magento agency will handle every necessary task from start to end, provide timely service, and will update its clients about every step.

  • Evaluate how big the company is

Usually, the size of the Magento SEO agency does not matter if it is equipped with the required resources and skill set to complete your website’s project efficiently within the pre-specified timeframe. However, it has been seen that smaller agencies are easy to work with and undertake the personal approach to complete their client’s projects. But in most cases, it’s better to address a productive working relationship. Just find out whether the company can work with niche-specific websites or not.

  • Analyze rate vs. skills

This point discusses the value for money you receive when hiring any particular Magento SEO agency. Just ask about the charges of the agency and how much time it will take to complete your new Magento project. Any experienced and professional Magento 2 SEO optimization agency will set goals beforehand throughout the development procedure and try to complete the entire project within a pre-specified timeframe and budget. Also, make sure to obtain a breakdown of how the cost and take will be spread out over different tasks required to complete the project. This will help you to get a clear understanding of their rates and if it is worth it to invest in the specific agency’s services.

  • Consider the security

It is one of the most vital aspects of hiring the best Magento positioning agency. Always look for an agency that has not had any security-related problems in the past. And because the website of your business will be dealing with customer-sensitive information, you must make sure to opt for the Magento optimization service that secures their sites behind the proper encryption. Now that security patches for Magento and its plugins are released time and again, it is vital that the company you opt to work with strives to keep the websites updated with the latest version.

  • Find your Magento SEO project manager

To guarantee the success of your Magento SEO checklist, find out that you will be in charge of creating your project. Just meet the person in charge of your project, hear him out, and know what his plan is for your Magento project. Make sure that he is equipped with sufficient knowledge of marketing and analytics.

Why do you need an SEO company for a Magento website?

The list of criteria for operating an online company or a Magento SEO website is extensive, and it is difficult to keep up with them all. Marketing is a vast field that includes a plethora of marketing kinds, methods, and sub-categories, each of which offers a diverse set of issues in its own right. The majority of people are already familiar with search engine optimization (also known as SEO), but they may not realize how critical it might be for long-term success.

So, why should you engage a Magento SEO agency? Why is search engine optimization (SEO) crucial for your company’s website?

  1. Increase your sales.

It takes more than simply traffic to have a successful Magento SEO campaign. SEO consultants and digital marketing organizations can concentrate on bringing in the proper type of traffic by doing keyword research that is focused on industry jargon and searcher behavior.

Discovering and targeting intent-driven keywords means receiving targeted traffic from individuals who already know what they want and are prepared to make a purchasing decision. Another reason why search engine optimization (SEO) is vital for organizations looking to leverage their current performance is that Magento SEO experts will assist your brand in focusing on keywords that generate sales while ignoring terms that do not.

  1. SEO companies provide superior expertise via the use of proven strategies.

A service that specializes in search optimization will be able to advise you better than you could on your own. One of the primary reasons to engage a Magento SEO agency is that it will be able to make use of the greatest tools, resources, and methods available to stay up with the always-changing environment of Magento search engine optimization.

To stay on top of algorithm changes and their impact on search results, SEO companies may keep an eye on Google’s news channels and SEO news forums. Many organizations can monitor their clients’ site health to determine whether they have been affected by an algorithm change and to provide recommendations on how to restore their site when necessary.

  1. Gather information to help you fine-tune your business.

The majority of Magento SEO companies now depend on statistical information to better understand their clients and grow their business operations. Most businesses, it is likely, currently use data analytics tools such as Google Analytics to analyze their website traffic and key performance indicators (KPIs).

However, without a thorough understanding of Magento 2 SEO strategy, they would be unable to derive meaningful insights from the data. In this case, why should you engage an SEO firm to interpret your data for you?

When it comes to your company website, this information is critical since it helps you to both create a standard for your campaign and leverage the way your KPIs vary over time to make improvements to your plan.

  1. Enlist the assistance of a long-term professional to improve your technical SEO.

Magento search engine optimization work includes more than simply optimizing content and focusing on keywords. The majority of people are aware of targeting keywords. Putting keyword-focused content into your website is an important aspect of search engine optimization (SEO). But the fact is that current Magento search optimization goes far further than this.

SEO technology for site analysis is available from certain professional companies; this technology may assist you in ensuring that every page of your site has excellent HTML meta-data, functional “Ahrefs” linking, and a crawl-friendly website structure.

For Magento SEO to work out for you, you need an SEO partner that can assist you in mastering the long-term plan. Over time, Google and other search engines will begin to notice you and push you to the top of their search results. It is possible to stay at the top for a longer period if you put in constant work and progress through time.

Is Magento good for SEO?

When it comes to user experience and stock management, Magento is the go-to eCommerce platform, but how effective is it for SEO? In this post, we examine the advantages and disadvantages of adopting Magento 2 SEO as your e-commerce platform in terms of search engine optimization and Google ranking. Using the right meta tags and search engine optimization allows potential customers to find your website on search engines. These include meta titles, descriptions, canonical links, and XML sitemaps. Magento optimization focuses on these optimization methods so that you can generate more leads from organic searches.

Magento’s Site-Wide SEO

In this section, we will examine Magento SEO performance in terms of site-level referencing (also known as site referencing):

Default Setting

Magento, like most CMS platforms, does not come pre-configured for SEO and requires some tweaking of the default settings. There will be difficulties with duplicate content that must be resolved. Thankfully, unlike many other CMS pages, these changes are not time-consuming and can be easily corrected by following our Magento 2 SEO tips.

Site Speed

Magento 2, like any other major e-commerce platform, is rather fast when properly set up. Many people complain about Magento being slow. However, it’s usually the hosting, server settings, Magento SEO theme, coding, or a lack of compression that’s to blame. Another major cause of delayed Magento category page loading is the inclusion of too many products on the same page.

As a result, the website visitor is forced to download many photographs, many of which are extremely data-intensive. It is possible to make Magento optimization faster without disrupting various components of the website, but it takes a lot of effort and testing. This is a minor disadvantage of Magento 2 SEO, but it should not dissuade you because it is easily rectified.

Canonical Tags

If many URLs display the same page, canonical tags tell Google which one it should index in the search results. It was difficult to get this properly in prior versions of Magento SEO, and it was especially difficult for product category pages and product pages. However, in Magento 2, you now have the option of using canonical tags, which prevents duplicate content concerns. When it comes to canonical tags and duplicate content, Magento optimization now gets an inch in the air.

Image Optimization

If you’re concerned about your Magento 2 SEO website’s load time, image optimization is critical. In reality, when your customers visit your pages, photos are frequently the largest thing that their browsers must download. Although many Magento SEO experts feel that site load speed has no bearing on your Google results, most CROs (conversion rate optimization specialists) agree that it does. If you are not manually improving your photos before uploading them to the site, Magento search engine optimization has a few highly regarded extensions that you can install for free and lower the file size of your images dramatically.


Magento SEO strategies were panned for not integrating product schema “out of the box” (a feature that was available for free in WooCommerce SEO at the time). However, the developers heeded the criticism while designing the Magento 2 website. Product schema (also known as rich snippets) are now available by default on product and category pages, making SERP listings for Magento 2 websites much more attractive to potential buyers searching Google and other search engines for your products.

Internal Linking

Because Magento SEO Google considers pages with a lot of other pages linked to them to be more important, your e-commerce system must make it simple to generate internal connections in your content. Through its WYSIWYG editor, Magento 2 optimization makes this simple. There is no need to know any HTML extension to build internal links in Magento, just highlight the text and paste it into the link URL.

The URL is the address of a website and can be found in the browser address bar. Search engines use these addresses to find pages on your site. As part of our standard SEO recommendations, we include canonical link meta tag content for each page to prevent duplicate content rankings problems. We also work with you to optimize meta descriptions to encourage click-through rates from search engine results pages (SERPs).

The canonical link meta tag is used to indicate the URL that should be indexed by search engines. This tag can also be used to specify a preferred URL for a set of pages within a website or a set of alternative URLs that are equivalent to each other. The tag can be added in the page’s <head> section and should not be included in the <body> section of your page.

Hence, we can conclude that overall, Magento websites offer smart SEO practices to every business owner. You will get decent Magento SEO strategies that can provide worthy results in the least time span. On top of everything, the Magento optimization services are highly affordable and require minimum additional extensions for handy marketing.

Is Magento SEO-friendly?

SEO is a crucial part of any website’s performance, and Magento has a variety of built-in features that make it easy to optimize your site.

Here are the most important things to keep in mind:

1. Meta descriptions: Make sure your meta descriptions are detailed and contain keywords.

2. XML sitemap: When you create an XML sitemap, you give search engines access to all of the pages on your site—not just those that appear in search engine results pages (SERPs).

3. Meta tags: Include meta tags on every page of your site; they’re extremely important for SEO!

4. Meta keywords: Don’t include meta keywords unless they’re relevant and specific enough to help searchers find what they’re looking for. The same goes for meta descriptions!

5. SEO-friendly URL structure: The URL structure should be readable and human-friendly—it shouldn’t try to “trick” search engines into thinking a page is something other than what it actually is!

6. Category URLs: If possible, use category URLs as internal links within your site instead of product URLs or paginated result pages (which don’t have any internal links).

E-commerce website development is very much popular nowadays. After this pandemic, the actual number of people purchasing services and products online has shot up at an unprecedented method. This can be the proper time for developing this e-commerce Magento website. But, this is very much essential for you to pick the appropriate framework or tool to create this website. You have to know that there are a lot of e-commerce site devices & applications available for your rescue. Search engines are important to improve the ranking of your store in any search engine; it is important to implement some of these elements on your website so that search engines can crawl and index your content more easily.

Why is Magento SEO-friendly?

Nearly every e-commerce website creator tools & frameworks usually include some specific inbuilt Magento SEO features. Opting for this Magento can be a brilliant decision in this particular regard.

Here we are giving the list of SEO-friendly features discovered in this Magento, which provides this the edge over the rival products in the particular segment:

  1. Product fields auto-generation.

For any website, the significant elements of Magento optimization are meta titles & H1 tags. In this Magento, users typically get the actual benefit of the product field auto-generation. This also helps to generate the product meta-tests with the exact product attributes.

  1. Category of the page optimization.

On the eCommerce website, every product is displayed in multiple categories, & there are some subgroups. This assists in creating products more accessible to the clients. For effective category page optimization, this is essential to set the canonical URLs appropriately.

You also have to look for duplication, making your Magento 2 website look less professional. This particular layers navigation feature discovered in Magento assures the visitor also can navigate & find suitable products minus hassles. The visitors can also utilize the drop-down filters to tweak the search results.

  1. Enhancements of sitemap.

In Magento SEO, the default XML sitemaps have also been enhanced. This XML sitemap is the file containing the actual list of the URLs which search engines such as Google crawl, Bing, and Yahoo. These XML sitemaps sometimes have attributes that offer valuable URL data to search engine crawlers. While your Magento 2 SEO website has a well-designed XML sitemap, the search engines can also locate your page quickly. Magento typically provides an effective way to boost the online visibility of a specific site.

  1. Schemas.

Magento 2 SEO tips were also unveiled with various tools for structured markup data optimization. Utilizing this particular feature, it becomes easier to create your own site pages that stand out in the online search outcomes.

  1. Independent navigation links.

Navigation links are the text links for your site’s product pages. The majority of e-commerce tools/platforms typically generate such links automatically, as per the category & name of the product. On some devices, changing these links can be more tedious. Magento optimization provides the users with absolute control over the actual navigation links. From the SEO perspective, this is bliss.

You will find a lot of SEO-based features on regular websites and can make the necessary tweaks as well. It will assist in achieving the best results of the Magento website ranking & exact conversion.

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Why can SEO for Magento be difficult?

Many small businesses in the world of e-commerce use free platforms that don’t make Magento 2 optimization stand out from their competitors. For a lot of people, this method was a good fit for their business. But if the revenue has to be increased, or if the average order values, site visitors, and conversions are to be increased, then they must look and understand how to use Magento SEO commerce’s built-in features. Also, the performance and flexibility should also be determined to keep up with their business as it grows and changes over time. Choosing the correct e-commerce development platform is also important. We consider numerous variables while choosing the best e-commerce design for our site, including SEO friendliness.

You won’t be able to get traffic to your store, hence no sales. A Magento SEO-friendly system will help you improve traffic and sales. Magento is the finest choice here. Even though the Magento platform is SEO-friendly, several procedures can aid.

Almost every e-commerce platform or framework includes SEO functionality. Without SEO, your website would be lost in the sea of similar websites.

  1. Use headers and title tags.

Magento does make title tags automatically, but Magento developers will tell you to make them yourself. The easiest way is to use SEO in the Magento store to make different product groups. By doing this, you can set up title tags that you can use for different product groups. H1, H2, and H3 tags should be used in the right way. Meta titles and HI tags are important Magento SEO factors. Product Fields Auto-Generation is available in Magento. This aids in developing product meta-texts.

  1. Make product page URLs better.

Ideally, you should only use top-level URLs, so don’t put the category in the path.

You can change this setting for your website at: Stores > Configuration > Catalog > Search Engine Optimization. Select “No”.

  1. Remove duplicate content or use canonical tagging to remove it.

For each product, make sure you write a unique meta description. Make sure it doesn’t come from another site or your own site, too. You can even use a canonical tag and link all of your duplicate content. For simple products, you can even do this. By doing this, Google and other search engines will be able to tell that these are copies, which will avoid any bad consequences.

  1. You can use a link that says “Nofollow.”

If you don’t want the search engines to see certain pages on your sites, like checkout and SEO for Magento 2 my account, you should hide them. Add “no follow” links to these types of pages, and you’ll want to do that. To make sure your robots.txt file is complete, make sure to add things to it. Another thing to make sure of is that your Robot’s setting is to index and follow as well.

  1. Make your website’s home page title SEO-friendly.

It comes with the default name “Home.” Don’t forget to add your own name that includes Magento 2 optimization, at least one keyword, and the name of your store. Try to keep your text to 50 to 60 characters.

Content > Configuration > Design > HTML Head > Default Title is where you can change this setting for your website.

  1. In this case, don’t use the default descriptions.

As with your home page’s title, your Magento positioning agency should make sure that the default description on every page that is indexed should be better than the one that comes with the page.

You can change this setting for your website by going to Content > Configuration > Design > HTML Head > Default Description.

  1. Make your sitemap priorities and add images.

Your sitemap is what tells the search engine where to look for what you have. It’s Magento optimization important to put categories, products, and CMS pages at the top of the list of things to do. Put the most important things first. Take pictures of your products as well!

Magento or Shopify – which is better for SEO?

Shopify and Magento are both platforms for eCommerce websites used to set up a business with a digital solution that helps to sell online successfully. Both these platforms have features that contribute to the rapid growth of a business, create more engagement and maximize profits. They are well-equipped with updated Magento optimization and Shopify SEO tools. These help a business to rank higher up in the Google search engine and increase the credibility of the brand.

Let us compare some basic features of Magento 2 optimization and Shopify to understand which can work better for SEO:

Types of sources

Magento SEO has an open-sourced system that gives it more flexibility for editing. We often need to change our core files and templates to update a version of our existing website. Having a Magento 2 SEO open-source system increases the flexibility of such options. For a developer who has enough resources, this is a great option. However, Shopify has a closed-sourced system, and editing is less flexible on the platform.


Shopify has a built-in hosting option, whereas you have to search somewhere else to host in Magento search engine optimization. Shopify comes with unlimited bandwidth and storage and has a successful payment processing fee structure. Trying to manage your hosting in Magento has some advantages, but it needs professional skills and is rather a burdening responsibility. With a built-in hosting system in Shopify, you also get additional features like:

  • managing your scalability,
  • taking care of security,
  • managing your updates.


Running an eCommerce business on Shopify stores will give you an approximate cost, including the hosting of your website. Magento SEO website can be accessed in the public domain and is free to use, but you have to arrange for hosting separately. Other expenses will include development costs and apps. Hence, for beginners who are trying to figure it all out, Shopify is much better than Magento because of its built-in management system.


Google can analyze other websites based on how secure they are. The more secure the website, the higher Google will have chances to rank you up. Shopify is a SaaS product; its core code cannot be changed by anyone else other than Shopify itself. It has a security team that works to maintain the safety of your website and is PCI-compliant. Hence, the customer’s credit card information is quite safe on Shopify. Magento SEO is an open-sourced website that is more prone to malware. People using Magento need to be more careful about their security.

Search engine optimization features

SEO is one of the major features necessary for uplifting a business online. Shopify is search engine friendly as it comes with a lot of SEO tools already. SEOs options are auto-populated and quickly generated to make your e-commerce site rank higher in SERPs. Magento 2 SEO settings have over 250 SEO apps to choose from, but the efficiency of the functionality is not the same. Shopify SEO gives much better results than Magento SEO. There are also different guide articles in Shopify that will help you to understand the use of special SEO tools and apps available on the Magento platform.

Sales Point

Shopify offers special point-of-sale hardware that is designed to work without complex integration procedures. You can use this hardware to set up an end-to-end customer experience and use other tools to utilize in-store fulfillment, multiple sales channels, discounts, and more. The Magento optimization checklist has a more complex point of sales module. Third-party extensions can offer you store-fulfillment options and POS systems, but they are not the safest. Since anyone can set up these extensions, one must be careful to do research on them before opting for one.

Easy use

Shopify has a user-friendly interface and is pretty easy to learn. Managing an online store in Shopify is quite easy. It is suitable for beginners as well as advanced-stage businesses. However, for Magento, it is important to learn specific codes and technical terms to understand the user interface completely. This setup is more time-consuming and takes more effort to bring out efficiency.

Do Magento shops have problems with technical SEO optimization?

To ensure that your e-commerce website brings you quality traffic with a high conversion rate, you should take your website SEO seriously. To optimize your website’s SEO in Magento, there are three fields in search engine optimization where you should make that one extra effort that matters.

These three fields are off-page SEO, on-page SEO, and technical SEO.

The most important of these three is technical optimization. At the same time, do your technical optimization in Magento. You often face a few of the most common technical issues. Before heading to understand these technical issues and their solutions better, we should look at the components of technical search engine optimization.

In simple words, technical optimization consists of components like title tags, XML sitemaps, metadata, 301 redirects, HTTP header responses, and page titles. It does not include backlink creation, social media strategies, keyword research, or analytics.

You can easily find many Magento SEO agencies online. Now that you have understood what technical optimization is, let’s look at the technical optimization issues that are common to face while performing technical optimization:

  1. Load speed.

A slow Magento website impacts badly on both the user experience and crawling. Both these affected fields have an enormous effect on your organic search performance. SEO on Magento is an effort-taking process as Magento is a slow platform; you have to follow and apply some unique ways to ensure your website’s organic performance does not get hurt by a slower speed. If your website gets slow speed through Google’s page speed insights results, you can download Magento 2 catalog AJAX scroll, which is a free-to-buy feature that offers.

AJAX automatically loads the next page throughout your catalog when a customer crawls and reaches the end of the page. It is pretty helpful as it reduces the loading time, which results in better performance. You can also disable Magento SEO logs and enable log cleaning to speed things up. Reducing your code size by removing commas, spaces, and other unnecessary characters can also help optimize your code and minimize the redirects as it consumes more time while the user waits for the HTTP Request-response cycle to finish on every page redirect.

The utilization of a content distribution network helps classify load while delivering content. It is recommended to use a server that offers sufficient Ram and configure it to work in the most optimized way. You should also optimize your images by using a suitable format like PNG and JPEG, which are better for graphics and photographs, respectively.

  1. Faceted navigations and parameter URLs.

The second issue that technical optimization commonly faces is faceted navigations and parameter URLs. There are a variety of solutions with their utilization. You can solve these Magento SEO issues like robots.txt, Google Search Console, AJAX navigation, and the use of canonical tags.

  1. Magento 2 SEO URL rewrites.

A common issue allows you to create a product or URL that reverts to the catalog and initially duplicates the URL produced according to the page’s title. You can enable Magento 2 URL rewrite from the admin panel of Magento 2 settings admin panel.

Another issue Magento optimization faces is the duplication problem faced while using the configuration in the products. You can utilize canonical tags as a solution to this application problem.

  1. Product URL.

Another issue in Magento optimization is the product URL issue, and it can be solved by utilizing only top-level item URLs compared to the combination of every category and subcategory hierarchy in the URL.

  1. Search page index issue in Magento optimization.

This issue leads to a negative impact on crawling. A simple way to handle search page index Magento 2 optimization issue is binding no index and following meta robot tags to the search page. You can also insert the section to the robot.txt file if crawling is an issue.

  1. Keyword overusing and pagination for SEO for Magento 2.

Keyword usage can be solved by using the optimal keyword density, around 1 to 2%; this also helps your content look more natural and effective.

Pagination issues can be solved by using the index following tags introduced by Google.

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Does Magento generate duplicate content URLs?

Magento is a popular open-source e-commerce platform nowadays. Various people use Magento 2 for their websites. However, there is a setback while considering Magento 2 as your website platform, as it creates duplicate pages by creating multiple URLs that display the same content. Duplicate content affects how search engines crawl and index websites and eventually affects your website’s performance in organic search. While doing SEO in Magento, you should be worried about the formation of duplicate pages as they confuse the search engines, in which version they should be displaying the pages in their search results. You can easily find many Magento SEO agencies online.

Let’s go through some common causes of the placate content in Magento search engine optimization, which you can overcome by Magento 2 optimization.

Multiple product page URLs

Magento SEO features include the configuration of product page URLs according to the number of categories the product has been added to. If the product has been in multiple categories, the same effect can also be accessed from multiple URLs.

However, Google has access to all these URLs that contain the same content, making the job difficult for search engines to process and index your website correctly. The simplest resolution to this problem in Magento optimization is to ensure that the site only uses top-level product URLs; you can do this by visiting your Magento 2 SEO settings.

Query strings

Magento uses a faceted navigation system that allows the user to search in specific product groups. As a result of this, various query strings are added at the end of URLs that can cause duplicate content if not handled properly. These multiple URLs for the same content are the same in every context, except they offer the product slightly filtered. If Google is allowed to crawl through these URLs, the unfiltered page performance will get affected as there will be multiple versions of the page. This issue can be resolved with a canonical tag in the header of each page.

Until now, we have been discussing the most common causes of duplicate content in default Magento SEO settings. The duplicate content is not limited to just default Magento settings. It can also occur due to numerous manual cases that need to be avoided on the platform if you want your website to rank in Google results. These cases include product variations and the creation of additional navigation options. Furthermore, product variation can be done in two ways, by creating a single page and listing all its variations on that page or by making each variation page unique.

So, overall, you can do SEO for Magento 2 without any complications.

Magento – difficulties with JavaScript Rendering

While performing Magento search engine optimization, it is widely considered that JavaScript is an essential part of web development. While the developers are busy with JavaScript, it should be regarded as equally significant to think about simple Magento optimization tips that can increase the performance of JavaScript. Here is a quick Magento SEO checklist of some common Magento optimization issues in JavaScript and the perfect SEO in Magento.

JavaScript can use AJAX while doing SEO for Magento 2 websites, and it is a set of web development techniques to communicate with the remote server.

Magento SEO tips

There are some easy Magento tips that you can follow and achieve good results. The difficulties that often occur with JavaScript rendering while doing SEO in Magento website are as follows:

1. Start to render time.

Start render time is defined as the moment when something starts appearing on your website. When you search for the URL and see the actual website, there is a moment in between where you visit a blank white screen. If this screen appears for a long time, that means that the JavaScript in your Magento website is taking a long time to load. Magento 2 SEO tips include optimizing this start rendering time to provide an adequate loading time.

JavaScript is the code behind the interactive nature of the pages. It is imperative to keep the JavaScript optimized while SEO for Magento sites.

2. JavaScript’s removal.

Another valuable and straightforward method of JavaScript optimization is the removal of unused JavaScript. It is a critical step as it removes the new code, which results in faster loading of the page. This code still takes time to load when it is not used. While performing Magento optimization, it is considered helpful to remove the unused JavaScript by going through various tools offered in Magento 2 settings.

Magento 2 SEO checklist also features a few minor components or steps that greatly impact the performance of your Magento search engine optimization.

3. Decreasing the amount of DOM changes.

Whenever you are trying to make DM changes, you should group them to prevent you. If you are making some changes in styles for adding an attribute, make sure you make your modifications all at once rather than doing changes to each element individually.

4. Limited use of third-party components.

It is considered an essential factor in the road to SEO optimization that you should limit your third-party and component use entirely if that is possible for you. Third-party libraries and components are measured as elements that take a lot of loading time.

5. Use of a dependency manager.

Magento SEO features dependency managers like require JS, letting the user see your application layout before it becomes functional. Magento positioning agency offers this as it is believed to impact first-time visitors and have a good conversion rate positively.

Magento 2 SEO optimization offers native functions and constructs as a solution for writing your algorithms. JavaScript provides a huge list of hundreds of native constructs for you to use in Magento SEO features.

6. Minimize and combine JavaScript files.

The JavaScript optimization in Magento optimization is also done by moving JavaScript code to the bottom of the page to make the JavaScript code the last thing that loads. It helps in Magento 2 optimization. This helps as the manipulative nature of the website makes the visitor think that the page is loaded, while in reality, only CSS and HTML are loaded, and the JavaScript is still loading. Defer JavaScript plugin for Magento 2 is also a recommended tool to accomplish JavaScript optimization in Magento 2.

The Magento 2 SEO settings allow you to improve performance by merging and minimizing the JavaScript files; it helps a webpage in shedding its weight in the form of JavaScript files and becoming as light as possible to support our faster and quicker loading you can access to merge and minimize JavaScript files from the Magento 2 settings and set merge JavaScript files to yes and minify JavaScript files to yes.

How does Magento compete with other platforms in Page Speed?

Every day, the e-commerce business soars to new heights. After the coronavirus outbreak, many people resorted to online and bought their necessities, assuring social distance. This is the best time to bring your conventional business online. While several tools claim to be SEO-friendly, we found SEO for Magento to be the most SEO-friendly e-commerce application framework.

Magento enjoys significant popularity and market share in e-commerce. Magento SEO is not only user-friendly but also superior to competitor applications/platforms in terms of SEO. You can easily find a good Magento positioning agency.

There are a number of things you can do to improve Magento SEO. Here are some of the most important:

A meta description is one of the most important elements in SEO. It’s what search engines use to display your page in search results, and it’s also used by social media networks like Twitter and Facebook.

An XML sitemap is a file that contains all the URLs on your website and helps search engines index them quickly. It also helps users navigate through your website easily, so it’s a good idea to have one.

Magento store pages should be optimized for search engines, but they should also be easy to read for humans as well. That’s why we recommend using unique headlines and descriptions for every page so that users can quickly understand what each page is about.

When writing meta descriptions, it’s important not only to include keywords but also to make them interesting enough so that people will want to click on them when they see them in search results.

Now, you’re probably familiar with the SEO basics: meta descriptions, title tags, site speed, and so on. But there are a few Magento-specific features you can use to improve your search engine performance that might not be as well known.

The most important thing you can do is make sure to fill out your XML sitemap with all your products and categories. This will tell Google and other search engines about every page on your site in one go. By default, Magento doesn’t fill out this information, so it’s up to you to do it manually by clicking Catalog > Configuration > XML Sitemap.

Magento also has several built-in SEO tools that allow you to control how each product and category page displays in search results. Look at the bottom of each individual product or category page for a “search engine optimization” section where you can set the title tag, meta description, and a few other basic pieces of information.

When it comes to SEO, is Magento much better than its competitors?

Here are the finest SEO on Magento characteristics of Magento that make it the best e-commerce development platform for SEO:

1. Auto-Generation of Product Fields.

Every e-commerce store displays products in categories and subgroups. These categories help customers find products. To properly optimize your selection, you must configure the SEO in Magento Canonical URLs. Duplication of content degrades the professionalism of your site. SEO for Magento 2 offers layered navigation, which allows visitors to effortlessly browse and find the ideal. Users can additionally refine search results using drop-down filters.

2. Category Page Optimization.

In most e-commerce businesses, items are organized into categories and subcategories. Customers can use these categories to locate items. You must adjust the canonical URLs to effectively optimize your choices. Duplicate material undermines your website’s professionalism. Layered navigation is available in Magento 2 search engine optimization, allowing visitors to easily explore and discover the correct goods. Drop-down filters can be used to further refine search results.

3. Sitemap updates.

A map is a web page that shows a website’s whole map. The default XML sitemaps in Magento 2 have been much enhanced. Search engines like Yahoo, Bing, and Google use XML sitemaps to crawl websites. There are properties in these XML sitemaps that provide further information to search engine crawlers about the page URLs. With a well-designed sitemap, a search engine may easily find your website’s pages. In summary, the Magento SEO checklist can help you increase your store’s online presence.

4. Schemas.

Magento SEO tips have many options for optimizing structured markup data. These technologies allow you to mark up products, reviews, events, and menu items so Google and other search engines can obtain and display them more effectively. Your store’s pages will stand out in online searches. You can utilize currencies, stars, and pricing. This option is enabled by default, which is ideal.

5. Links to other sites.

Navigation links are the text hyperlinks you find on e-commerce product pages. Most e-commerce development platforms automatically generate these connections based on product category and name. However, changing tools in some tools is a hassle. But in Magento optimization, individuals own the navigation links. It is SEO joy.

6. Page Titles.

The text at the top of the browser is the Page title. The page titles can be saved as bookmarks by users. Magento’s SEO-friendly URL key allows users to create unique page titles for each page.

7. Modifiable H1 Tags.

The H1 Tag is, without a doubt, the most aesthetically appealing information on any website page. So, specialists in SEO and digital marketing pay close attention to it. So, in Magento 2 optimization, when your H1 tags are auto-generated and cannot be modified, it might be frustrating. However, Magento enables H1 tag customization.

8. Content Pages.

In SEO, both link quality and quantity are vital. However, the development platform might help you gain excellent links to your site. Using compelling and shareable content in Magento SEO is simple and helps get useful backlinks.

9. Faster loading.

The website’s performance affects both the user experience and the SEO of your store. Nowadays, when practically everyone has access to high-speed Internet, customers dislike slow-loading websites, whether on PCs or smartphones. More than 50% of potential buyers abandon a website that takes longer than 3 seconds to load. The search engine values speed. It is easy for search engine crawlers to crawl pages that load rapidly, therefore improving SERP rank.

10. Updated Version.

Magento consistently releases new features, fixes bugs, improves security and performance, and more. Upgrading Magento versions improve Magento optimization.

11. Optimizing content.

To improve your eCommerce site’s rating in SERPs, you must optimize your content using the best Magento 2 SEO settings practices, current keywords, and more. This contains dynamic content, graphics, etc. Product image optimization with alt tags improves SEO.

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Magento and Magento 2 – differences in SEO

It’s a toss-up between Magento 1 and Magento 2. How do you decide? Is it worthwhile to upgrade to Magento 2? After being launched in 2015, Magento 2 has shown to be a better and more efficient version of the Magento platform, as promised. Consumers will benefit from Magento 2’s improved speed and additional features, making shopping quicker and simpler.

  1. Improved overall performance.

The first thing to mention is that Magento 2 was built from the bottom up with performance. As a consequence, Magento 2 optimization has a page load speed that is 30 percent to 50 percent quicker than that of Magento 1.

With the proper hosting configuration, Magento 2 can manage as many as 39 percent more orders per hour than Magento 1. It can also handle 66 percent quicker add-to-cart speeds and provide near-instant server response times for catalog browsing. When a Magento 2 website performs quicker, more users will engage with it, more goods will be placed in the shopping basket, and more sales will be made with fewer abandoned carts.

  1. Extension.

Unprecedentedly large numbers of extensions for the Magento 1 website are still available for purchase on the Magento marketplace. Conflicts between plugins, on the other hand, are a typical concern among Magento 1 users. Several extensions attempt to override the same functionality. As a consequence, human labor will be necessary to remedy the issue, increasing the amount of time, effort, and money you will have to spend.

Because of the continual monitoring carried out by the Magento team, the quality of the Magento 2 extension has steadily increased over time. Each SEO plugin will be thoroughly tested by Magento’s developers before it is made available on the app store. Only the highest-quality coded extensions will be approved for sale on the marketplace.

The team also uses duplication control as one of the key features of the Magento marketplace, which is also utilized by the team. For the sake of avoiding conflicts, the plugins’ permit code will automatically prohibit overlap rather than override the existing code. This eliminates the need to be worried about Magento 2 optimization extensions that are not worth the money you invest in them.

  1. SEO.

As you may be aware, Magento is no longer liable for Magento 1 security as of June 2020, when the platform will be phased out. Therefore, should you decide to remain, your website will be subjected to significant dangers like hacker assaults and system problems.

Magento 1 is not especially SEO-friendly when it comes to ranking on search engines. There are no schema.org or rich snippets supported on this version of your website. Furthermore, the slow loading time and lack of mobile-friendliness of Magento 1 continue to be the two most significant Magento search engine optimization issues.

Magento 2 comes with a lot of security measures pre-installed. One of the algorithms used to secure passwords is SHA-256 (Secure Hash Algorithm 256), which completely removes the potential of a dictionary attack. Additionally, the signified fraud prevention system is included with Magento 2 as an optional feature. Orders that look to be fraudulent are identified and rejected by the platform, and all chargebacks are protected 100 percent as a result of this strategy.

  1. Default theme.

Luma is the default theme for both versions of Magento optimization, which makes this eCommerce system very user-friendly. Optional features include the ability to customize an existing theme, the ability to purchase a new theme from the marketplace, and the ability to create a theme from scratch.

When compared to the default Magento 1 theme, the new Luma theme for Magento 2 is far more appealing. This new Luma theme is also a clean, visually appealing theme that is completely adaptable to any device, making it much simpler for your consumers to purchase while on the move.

In addition, the checkout procedure in Luma has been much improved in the most recent version of the software. Magento 2 checklist streamlines the checkout process, which previously comprised six phases in version 1. As a consequence, you’ll provide a better customer experience while raising your conversion rate.

Meta Title

The meta title tag is similar to a page title and appears as clickable text (blue) in search engine results pages (SERPs). The goal of the meta title is to accurately describe the contents of the webpage so that it shows up in SERPs for relevant searches. The meta title is the title of your pages as they appear in search engine results pages (SERPs). They’re usually only a few words long, but they’re an opportunity for you to describe what your content is about. Meta descriptions and meta tags are essential for improving organic search traffic because they help searchers find your site when they search on Google, Bing, and other search engines.

Meta Descriptions

A meta description is an HTML tag that contains a short summary of the web page. This short summary can appear anywhere on the page and is shown on search engine results pages (SERPs). The purpose of this tag is to provide information about your site, including any links you have included on your site. In addition, some search engines display this information in their results pages as well as provide it when clicking on a link from another website back to yours. Therefore, it is important that you include keywords within this tag, if possible, so that people can find your site easily when conducting keyword-related queries in search engines such as Google or Bing. The meta description should be no longer than 150 characters. If it’s too long, Google will truncate the meta description, leaving users with an incomplete or unclear understanding of what the page is about. If it’s too short, users will be left wondering if they are missing something important on the page they’re looking at — which could lead them to leave without reading anything else on that page or even clicking on any other links on that site!

Magento 1 vs. Magento 2: Which Is Better? Overall, should you make the switch to Magento 2?

Yes, because of all the Magento 1 versus Magento 2 comparisons that have been made above, as well as Magento’s overwhelming market share, the answer is quite apparent. Moving from Magento 1 to Magento 2 SEO will result in a significant boost in income for all organizations that are now utilizing Magento 1. For those who are still running their business on the Magento platform, it is mandatory to follow the basic SEO practices for website expansion.

In addition, Magento 1 support is no longer provided at this time. If you haven’t planned to move to Magento 2 yet, now is the time to start. So, it is quite mandatory for all business owners out there to focus more on the updated version. This can be the leading step to success for future business objectives.

With the right Magento SEO software, you can give your online store a major boost in search engine rankings. Our Magento optimization tools help improve your SEO by using the latest techniques and Magento SEO best practices, including meta descriptions and keywords, XML sitemap generation, category URL suffixes and redirects, and search engine robots support.

FAQ - Magento SEO

Is Magento good for SEO?

Magento is a good platform that can be managed with ease. The reason why Magento is considered one of the best platforms for SEO is that it allows you to build your website quickly and pleasantly. You get to display content in a professional way, as well as engage customers via different methods such as e-mail marketing and newsletters.

How to do SEO in Magento?

With SEO being one of the most important parts of any eCommerce website, it is a must for anyone to learn how to do SEO in Magento. If you are just starting to learn this, then the very first thing that you should do is to make sure that all the pages on your website are optimized for search engines so that your site can easily be found by all users.

How to improve SEO on Magento?

Here are a few things you can do to improve the SEO Magento store. It is important to set a unique store name, choose an appropriate domain that provides a clear association with your brand, add keywords to meta tags, use keywords in header tags, choose a good category and subcategory attribute, etc.

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