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Lucky seven tips. How to use the power of social media in local SEO strategy?

6 minutes of reading
Lucky seven tips. How to use the power of social media in local SEO strategy?
Category SEO

Since more and more people are using social media sites like Facebook, Twitter, and Google Plus, it’s a good idea to incorporate them into your local search engine optimization strategy. If you do, you’ll be able to better connect with your customers and have a more personalized marketing campaign that will improve brand awareness and visibility in the search results. Here are seven ways social media can help local visibility.


Popularity of social media

The power of social media and its influence in the lives of people is undeniable. In the past 10 years, social media has become an integral part of people’s lives, with over 1 billion users on Facebook alone. This number only continues to grow as more and more people use the internet to connect with their friends and family. It is important for businesses to know how these channels can help them reach out to their customers and build their brand awareness.

Why social platforms are crucial in SEO strategies?

Facebook and Instagram are both great platforms to post pictures and videos, while TikTok is perfect for those short videos that can be easily uploaded and shared. All three of these platforms have their benefits and milions of users. When posting content on social media channels, it’s important to focus on your community rather than trying to sell them something. It might seem like a daunting task at first but it will pay off in the long run.

Social media is now the most important way to get your content seen. It’s where people are spending their time, and it’s where people share and find new things. If you’re not thinking about social as a part of your local SEO strategy, you’re missing out on a major opportunity to expand your reach and grow your business.

Developing a social presence will help you stay fresh in the minds of potential customers. Utilizing social media helps to generate awareness of your business in your local area as well as online, which can lead to more foot traffic and higher sales for your business. Linking up with relevant influencers on social media gives your business exposure to new audiences.

Lucky seven tips how to use the power of media

Social media is not a media. The key is to listen, engage, and build relationships.

Build relationships with the community

Local search engine optimization is a way to rank higher in search engines for local, geographic-based searches. People often search for services and goods that are close to them, meaning that the businesses located in their area have a much better chance of ranking higher than other companies that are further away.

One of the best ways you can use social media to help your local SEO strategy is by building relationships with the community. One of the easiest ways to do this is by starting a blog and using it as a way to provide useful information that people are looking for, but may not be able to find on Google. Also, make sure you interact with others by commenting on their posts and engaging in conversations.

Tell your story

Social channels allow you to show yourself from a different side. This is not an official website that requires traditional marketing methods. Get to know yourself, make a video about yourself or create a live. Make sure you have all the right profiles on each platform and keep them updated with new content so people can see what’s new in your life.

Use hashtags relevant to your business

You can use hashtags relevant to your business and the area in which you operate in order to attract more followers and likes. Geotagging allows users who are near your establishment to see information about what you offer, if they have the app downloaded on their phone.

Create an event

Local events have become an increasingly popular way to build communities and keep people informed about things happening in their own backyards. This is a great strategy for small businesses, who can create a local event and get the word out to the community through social media. If you’re looking to attract foot traffic from the neighborhood, this is a good idea.

Get links from high authority websites

There are many high-quality sites that will allow you to post links in your signature or with a link back to your page if it is relevant. Some of these include Instagram, Facebook and Twitter. A good way to use these platforms for links is by sharing information about yourself and what you do. It also can be effective to share links through these platforms as well.

Work with influencers

Working with influencers can help strengthen your online presence. Not only are influencers effective in generating a lot of attention, they also have an established social media following that can be helpful in expanding your reach. It is important to identify relevant influencers who will resonate well with your target audience and offer them exclusive partnerships or promotions to leverage their popularity.

Share and think about your calendar

The best time to post on social media is when your audience is most active. The best times are typically mornings, evenings, and weekends. If you aren’t sure what time your audience is online, you can use a tool like Hootsuite to find out. Another tactic would be to use an analytics program such as Google Analytics to see the traffic patterns for different periods of the day. You may notice that there’s a spike in traffic in the evening or afternoon but not morning hours, so posting in these periods could result in better results.

Last thoughts

Social media is a powerful tool for local businesses. It can be used in a variety of ways to help with marketing and increase customer reach. It’s important that your business is active on social media channels and uses them well. Be careful not to waste time by posting too often or spamming followers with posts about products that may or may not interest them.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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