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Lucky four. Generating leads in the Business to Business perspective

5 minutes of reading
Lucky four. Generating leads in the Business to Business perspective
Category SEO

Whether you are an entrepreneur looking to start your own business or a CEO in charge of growing your company, lead generation can be one of the most important aspects of your marketing plan. At any stage of the sales process, leads can help you find potential customers who could end up paying you money at some point in the future, so it’s important to make sure you’re covering all your bases when it comes to generating leads. The following seven B2B lead generation services will help you grow your business and get more clients in the door.


Let’s start with B2B!

It is a type of transaction that occurs between two businesses, such as a manufacturer and a wholesaler, or a business and a customer. In general, the term is used to describe transactions in which one business provides goods or services to another business.

Whether you are just starting out or have been running your own company for years, generating leads is an important step in growing your business. With these seven tools at your disposal, you’ll be able to generate leads quickly and effectively.

Sales leads

Sales leads are potential customers who have been identified as having a high likelihood of eventually buying a product or service. They are typically generated through marketing activities such as trade shows, online advertising, or direct mail campaigns. Once a sales lead is generated, it must be followed up on quickly in order to convert it into a customer.

Four ways for a marketer

  1. Nurture marketing

In business-to-business lead generation, nurturing is key. By building relationships with potential leads through providing valuable content, you’re more likely to convert them into customers. Here are some tips that can help nurture your leads:

  • Offer a free trial of your product;
  • Give away a book as an incentive for joining your newsletter;
  • Offer exclusive discounts and deals;
  • Send educational e-books on topics relevant to your company’s field;
  • Invite people to live webinars or conferences on pertinent topics related to your industry;
  • Hold Q&A sessions where experts answer questions about common problems in the industry. Ask users to share their own experiences and solutions with others who might be having similar issues;
  • Provide live customer service chats so users can chat in real time about any questions they have related to your products or services.
  1. Social Media marketing

In the age of social media, it’s more important than ever to have a strong online presence. Platforms like LinkedIn, Twitter, and Facebook are great for connecting with potential customers and building relationships. But what about lead generation? How can you use social media to generate leads for your business? Well, there are several ways:

  • Create an engaging company page on one of these platforms that promotes your products or services. Make sure you include a description of who you serve and what makes your company different from competitors.
  • Once you’ve attracted followers, post relevant content (such as industry-related news articles).
  • Use hashtags in your posts to target people interested in specific topics. For example, if you’re a marketing agency, use hashtags like #marketing #analytics #contentmarketing and so on. Don’t overuse them though!
  • Be authentic! Answer questions and comment on others’ posts. People want to do business with companies they know and trust.

Social media provides businesses with a low-cost way to establish their expertise and build relationships. It doesn’t take much time either; just 10 minutes per day will give you plenty of opportunities to engage with followers.

  1. Paid media

SEM (Search Engine Marketing) and PPC (Pay-Per-Click) are two effective lead generation services for businesses. SEM works by placing ads on search engines like Google, while PPC allows you to place ads on websites and other online platforms. Both methods can be used to target potential customers who are actively searching for products or services like yours.

  1. Trade shows

Attending trade shows is a great way to generate leads for your business. You can network with other businesses, learn about new products and services, and get your name out there. Plus, trade shows are a great opportunity to collect contact information from potential leads. Simply distribute flyers with a call-to-action asking attendees to sign up for more information on your company or product line. So when should you consider hosting your own trade show? That depends on the size of your company and how much time you want to spend preparing.

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Sales Enablement Tools

  1. LinkedIn Sales Navigator (you can easily find and connect with potential customers on LinkedIn);
  2. ZoomInfo (provides access to over 45 million business contacts);
  3. Hoovers (offers real-time insight into companies and industries that can help you generate leads);
  4. Salesforce (it can help you manage your leads and customers);
  5. Eloqua (an email marketing solution for professional marketers who want to automate their customer engagement strategy with personalization and segmentation);
  6. Mention (it keep up with the latest news in your industry by tracking any keyword of interest in social media conversations happening around the web);
  7. Marketo (create personalized experiences across channels from one centralized location with Marketo’s all-in-one digital marketing software suite).


A great way to get started with lead generation is by hiring a consultant. A consultant can help you identify your target market, create a lead generation strategy, and implement it. Plus, a consultant can provide valuable insights and feedback that can help you fine-tune your strategy. If there are particular services or products that you offer, the consultant may be able to draw on their expertise in those areas as well.

There are a number of lead generation services available to business owners, each with their own unique advantages. Deciding which service is right for your business will depend on a number of factors, including your budget, target market, and the type of leads you’re looking for. Once you have identified what type of lead generation best suits your needs, it’s time to find out who provides this particular service in your area.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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