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Local SEO and ranking factors. How Google sees me?

7 minutes of reading
Local SEO and ranking factors. How Google sees me?
Category SEO

Local SEO services can be tricky to navigate, especially if you’re new to the game. Many of the ranking factors are different from those in the standard Google algorithm, and it takes time to see the results that you want. Here are some important local ranking factors to consider as you try to rank your local business higher on search engines like Google and Bing.


Introduction: what is local SEO?

Local SEO is the process of optimizing your online presence to attract more business from local customers. It involves creating and optimizing your website, social media profiles, and online listings to make sure you’re visible in search engines when people in your area are searching for the products or services you offer.

If you’re a business owner, then local searches are important to you because they can help increase your visibility and draw in more potential customers. Plus, if you’re trying to rank in a specific city or region, then focusing on local strategies can help you achieve that goal. Restaurants, hotels, service, entertainment, cultural and medical premises – you name it. Whether it’s a small or a big city, there is always competition. With local optimization practices, you have a chance to stand out and encourage customers to visit the city for your products or services. Plus, visitors and tourists must not be forgotten.

Local searches are on the rise and show no signs of slowing down. In fact, according to a recent study, local searches will make up for 50% of all searches by 2022. When it comes to ranking, having a strong online presence is more important than ever before. And with that said, here are some of the most important factors when it comes to ranking well in the SERPs for local businesses

How does Google evaluate websites?

Google uses a number of factors to evaluate websites and determine which ones should rank higher than others in search results. These include things like the quality of the website’s content, how popular the site is, how often it is updated, and whether it is mobile-friendly. Additionally, Google takes into account the location of the searcher when determining which results to show.

Local SEO ranking factors also come into play when determining where a website should appear in search results. Things like the location of the business or website, as well as the type of business, can influence how high up in the rankings a site appears.


The first step in understanding how Google sees you is to understand how their algorithms work. Google’s algorithms are constantly changing and evolving, but there are some basics that remain the same. Google looks at factors like keywords, backlinks, and website content to determine where your site should rank in search results. They also look at other websites who link to yours, which can increase your traffic.

  • Google Pigeon is an algorithm that was released in 2014. This algorithm focuses on local search results and aims to provide users with more relevant, accurate results.
  • Possum is an algorithm that was released in 2016. This algorithm helps to improve the accuracy of local search results by taking into account factors such as business type and location.
  • Mobilegeddon is an algorithm that was released in 2015. This algorithm favors websites that are mobile-friendly and responsive, providing a better experience for mobile users.

E-A-T and local searches

One of the most important ranking factors for local searches is E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. This means that your website must be an expert in your industry, have authoritative content, and be trustworthy in order to rank well. In addition to E-A-T, there are a few other local ranking factors to keep in mind.

  • Firstly, you need to make sure that you have NAP consistency across all of your social media channels and business listings.
  • Secondly, you should use keywords wisely when optimizing your content; don’t stuff keywords but do include them where they make sense within the context of what you’re writing about.
  • Thirdly, try using schema markup on specific pages on your site (like Contact Us) as this can help with click-through rates from SERPs and is becoming more widely supported by search engines .
  • Finally, make sure that any citations or testimonials you may have received are linked back to your website.
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How to optimize a local website for a ranking list?

Google My Business and NAP

Local SEO is all about increasing your visibility in search engine results pages (SERPs) for searches with local intent. One of the most important ranking factors for local SEO is your Google My Business listing. To rank well in local search results, you need to make sure your name, address, and phone number (NAP) are accurate and up-to-date across the web.

It’s also a good idea to add a map to your GMB profile, provide as much information as possible about your business on the page, and upload photos that accurately represent what it’s like inside. If you own multiple locations or do business under different names, this can be an especially helpful way to make sure potential customers can find you easily no matter where they’re looking!

Reviews and citations

Google sees me, and my business, as more relevant and trustworthy if I have reviews and citations from other websites. This is because reviews and citations are seen as third-party endorsements of my business. Therefore, the more reviews and citations I have, the better my chances of ranking high in local search results. The best way to get reviews is to ask for them. But what about people who don’t leave a review? The next best thing is getting positive mentions on other sites, which can be done by creating links between your site and those you want to mention it on (such as by using nofollow links).

On-page elements

When it comes to on-page elements, the most important ranking factor is content. Make sure your content is keyword-rich, relevant, and informative. Other on-page factors include title tags, meta descriptions, header tags, and image alt text. Making sure your website is optimized for your target keywords is crucial if you want to rank high in search engine results pages. While this is just the tip of the iceberg, each side needs different elements. Choose the ones that best suit your needs.


Local SEO is all about making sure your business is visible to people in your local area. To do this, you need to make sure you have a strong online presence, and that starts with having good rankings in search engines like Google.

Link building is one of the most important ranking factors. The number of links pointing to your website, as well as the quality of those links, can influence your website’s ability. Reach out to local businesses and ask for link exchanges. Create informative blog content that other websites will want to link to. Submit your posts to social media sites like LinkedIn and Twitter for an easy link. Write a review on a product or service you use and ask them to post it on their site with a link back to yours. Find people in your industry who are doing something similar to what you do but don’t compete with you; they might be happy to trade links with you. It takes time and dedication, but building good links is worth it!


Google sees me as a business that is relevant to searchers in my area. In order to rank well in local search results, I need to make sure my website is optimized for both search engines and potential customers. My website should be mobile-friendly, have relevant and keyword-rich content, and be listed on directories and review sites. By following these tips, I can improve my chances of ranking well in local search results.

But how do I know if my work is paying off? The rankings change daily based on the algorithm changes made by Google. To keep up with what’s new in SEO, check out Search Engine Land, which publishes industry news and trends every day.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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