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Local directories for link building. Why your business needs to be listed?

6 minutes of reading
Local directories for link building. Why your business needs to be listed?
Category SEO

The idea of link building has become a lot more popular in recent years, but many business owners still aren’t sure why they should bother with the practice in the first place. One popular reason to pursue this strategy is that it increases your site’s rankings in search engines, which means more people will visit your site and you’ll get more traffic and opportunities to convert that traffic into paying customers or leads. But exactly how do you go about building links?


What are directories?

Directories are simply lists of websites that are categorized in a certain way. When people go looking for information, they’ll often search the internet via a search engine like Google or Bing. They’ll then click on the directory links and browse through the listings. Since there are literally thousands of directories out there, it’s hard to know which ones matter and which ones don’t.

What is a business directory?

A business directory is a site that contains a list of businesses that are located in a particular area. The goal of such sites is to promote the businesses contained on their list and also provide relevant information about each company, such as address, contact information, reviews, images, hours of operation and more.

The benefits of being on directories

In this digital age, a website or blog is critical to success. However, a search engine will only see the webpage when it crawls it. If you would like to have any chance of being on the first page of Google’s search results, you must be in a web directory. There are many local directories and online submissions which will index your site and then connect it with other sites. Here are some benefits:

  • Directories are easy-to-find, and can help your business get more exposure.
  • Listing on a directory will make it easier for customers to find your website or app, thereby making it more likely that they will make a purchase.
  • Businesses can also use this as an opportunity to tell people about the company and promote special deals, events or other information that might draw attention.
  • Directories are one of the many different types of local businesses online where people look when they want to find what is near them.

Listing on local business directories can help drive traffic and increase leads

In order to get the word out about a new business and generate leads, it’s necessary to spread the word using marketing strategies that work. Of course, one of the best methods is through online listings on popular directories. Link building SEO can be done in a variety of ways, this includes publishing content on social media channels and linking back to your website with relevant keywords in order for potential customers and clients to find you more easily. Publishing blog posts on industry-related topics or writing guest articles are also great ways to start building links. These types of posts help build links as well as establish you as an expert in your field by providing valuable information.

Where are local directories be found?

One of the most important places to find local listings is on niche sites that focus specifically on a location. Google My Business, Yelp, and Yahoo Local are all great places to start looking for new opportunities in your area. Getting yourself onto the first page of these search results will increase the likelihood that you’ll be found by local customers.

This may seem like an easy one, but you will want to follow the specific guidelines for each directory. Otherwise, you could get labeled as spam or even have your listing taken down. First of all, it is important that you actually have a physical location and not just do business from home. You also need to find out what the right category is for your business. Finally, this can be done through an online form on their website or by e-mailing them directly if they provide contact information.

How many should you target?

There are many directories out there that can serve as great spots for links, but which ones should you target? This can depend on the type of industry your business is in. If you’re in a very competitive market with a lot of competitors, you may want to try and find a directory with less competition. On the other hand, if your industry has very few competitors and it isn’t overly competitive, there may not be much benefit from getting listed on more than one or two directories that list businesses in your area.

Not all local directory listings are created equal, so you’ll want to make sure that the listing service offers high-quality links in their directory. You can visit their search engine results page and see if the directory ranks in the top 10-15 spots on Google when searching for your keyword. A top-ranked SERP means you have a good chance of driving traffic back to your website by getting onto that page’s first page result.

What are niche directories?

Niche directories are directories that have been created with a specific niche in mind. They can cover things like blogs, specific geographical locations, educational qualifications and so on. The idea behind linking to a niche directory is that it not only helps with local search engine rankings but also has the potential to generate backlinks for you which will help improve your overall ranking on Google.

One of the easiest ways to identify niche local directories is by searching Google for local directory or by using this list. Once you’ve identified a directory that seems like a good fit, it’s time to submit your website. This can be done through a simple online form or often requires e-mailing in the details manually. Niche directories are great sources of links from authoritative websites in a specific industry. These sites are often updated, active and considered high-quality by search engines. The only downside is that you may have to pay a fee in order to be featured on the site.

Last words

In a world where there are so many options for potential customers, it is vital that you make yourself visible. Using local directory listings can do just that. They offer another avenue for people looking for your products or services to find you and contact you. So, if this is something you’ve been thinking about getting around to but don’t know where to start. The key take-away from this post is to sign up with local directory sites and make sure your business name and description are clearly displayed. These will become powerful backlinks that Google and other search engines will trust.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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