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Link reclamation. How to regain lost link value?

6 minutes of reading
Link reclamation. How to regain lost link value?
Category SEO

Many link builders have their biggest issue with link reclamation, but really it shouldn’t be that hard once you figure out how to go about it. So, let’s take a look at some of the best ways to reclaim lost links and get back what you’ve lost in the process. Here’s how you can regain lost link value by successfully executing a link reclamation campaign.


A link is the online equivalent of a referral. The more links you have pointing back at your website, the higher the likelihood that someone will be able to find and click on it. The SEO value of a link is based on two factors: how many other websites point to a page or site, and how authoritative those websites are. Links that pass PageRank can increase the visibility in search engine rankings for the linked pages sites.

Assessing the damage done by your link loss

Losing links can hurt your site for several reasons. First, the lack of links makes it harder for search engines to find your site and rank it highly in results. Second, Google and other search engines use links as a way of determining how reputable a site is. Third, not having sufficient backlinks means that you will have a much smaller pool of potential readers to share your content with – which can make it more difficult for people to find and read your articles. In the world of search, links are what direct traffic to your site. So when a high-quality link disappears, it can feel like a huge weight on your business. But you’re not out of luck! This guide will teach you how to regain lost link value and get back on track.

The term link reclamation is often used in SEO circles and refers to a way of fixing the issue of lost link value. A website can lose link value when it is penalized by Google or another search engine because its owners did something that they shouldn’t have, such as buying links from shady brokers or creating pages with little-to-no content, just for the sole purpose of getting more links.

Losing a link is a significant event for any website. Losing a high-quality link can be devastating, as it decreases the site’s overall trust. This decreases the site’s ranking in search engine results pages, which leads to decreased traffic and revenue. Having a strong, diversified backlink portfolio will help you avoid this problem and recover faster when it does happen. Link reclamation is just one part of that process.

Types of links that can be recovered

Broken link reclamation

Broken link reclamation is a process of finding and fixing broken links on the web. This process can be automated with the help of software, but it’s better if you do it manually. To find broken links, you can use a tool like Moz Toolbar or Screaming Frog SEO Spider, then analyze the results and fix them. The best way to fix a broken link is to replace the URL with an equivalent page on your site that isn’t broken.

Unlinked mentions

Unlinked mentions are a type of link that is often lost but can be reclaimed. There are two different ways to reclaim them. One way is through outreach, which means contacting the author of an unlinked mention and asking them to update their post with a link back to your site. The other way is through web scraping, which involves finding the URL of the unlinked mention and adding it back in manually. You could also use a tool such as Scrapebox to find unlinked mentions on certain websites like Forbes or TechCrunch.

Broken internal links

Broken internal links can be a major problem, especially if you do not have the time or resources to fix them. You can, however, re-point your old content on your website by using breadcrumbs. This will allow you to direct visitors from the current page they are on back up the site hierarchy and find what they were looking for all along. You can also use this strategy to direct visitors to new products or pages that may be of interest.

Broken backlinks

Broken backlinks are broken links that have 404 error messages. These are of course, the most common types of links that can be reclaimed. With over a billion websites on the internet, there’s bound to be some broken links. Broken backlinks can be reclaimed by either 301 redirecting them or by removing them from your site and checking for 404 errors on your site as well.

Redirect errors

Redirect errors are a common source of lost link value. When someone sends traffic from one URL to another, the original URL is left with no incoming links. These URLs can be recovered by creating 301 redirects which will send the traffic back to the original page. However, this process can take time and extra attention that smaller sites might not have time for.

Removed links

Links that were removed from a website can be reclaimed by using the rel=canonical tag. The rel=canonical tells search engines that this link is an alternative version of the URL. The original URL will still show up in search engine results, but it will display as a dead link. These links can also be recovered by contacting the site owner and asking them to reinstate the old link.

When should you use a link reclamation strategy?

A link reclamation strategy should be used anytime you want to regain lost link value. This is most often seen when a website has been penalized by Google and needs the rankings restored as quickly as possible. It can also happen if an event occurs that leads to many broken links on your site, such as changes in hosting or domain ownership.

Claiming unlinked mentions vs. link reclamation

Claiming unlinked mentions is a quick and easy way to regain the value of lost links. It’s not only time-efficient, but it can also be more scalable than link reclamation. Link reclamation, on the other hand, provides an opportunity for businesses to create links from existing content by using keywords in that content as anchor text.

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Link reclamation can be a difficult process. But, through the right planning and preparation, you should be able to do it quickly and easily. The key is in understanding what your own link profile looks like before you begin this process. You want to know where all your links are coming from so that you can find the best place for them once they’re reclaimed from your competitors.

It is a good idea to do a link reclamation audit periodically, this will make sure you are not losing any more of your links. If you find that you have lost any links and want them back, contact the site owner and ask for them back. In most cases they will give them back without any problems.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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