If you want to take advantage of today’s practical link building advice, you’ll need to stay up with Google’s and other search engines’ new guidelines. Any link posted on another website is referred to as a backlink. As a result, the phrase “outbound links” was coined.
Instead of acquiring connections from random places, your goal should be to get as many relevant links as possible. Keep in mind that these links must come from reliable sources. Relevance and quality are the key to SEO ranking online and impressing Google. The various SEO link building tactics accessible to improve your business are listed below.
Pitch to become a member of resource pages
You’ll almost always run across resource pages when looking for information about your industry. They’re simply a round-up of links to other sites’ material, although they’re less focused on blog entries than a round-up.
Once you’ve compiled a list of websites with resource pages, this link building strategy is quite simple. You need to contact those link building websites and request that they incorporate a link to your relevant material.
Some websites even request ideas or suggestions for their resource pages, making them ideal targets for your presentation. The beauty of resource pages, on the other hand, is that they attract a lot of traffic and have the secondary benefit of driving qualified, engaged people to your site.
The technique of the skyscraper
Skyscraper is a link building method that is virtually legendary. It takes effort, but if done correctly, you’ll obtain high-quality backlinks, focused traffic, and potential business contacts. Perfect content, research, competitive backlink analysis, and email marketing are all part of the link building strategy.
The following are the main steps:
- Locate relevant material with high-quality backlinks,
- Find out who is behind these websites and how to contact them,
- Improve your content and get out to potential customers.
Use infographics to get more links
When it comes to creating relevant SEO backlinks, everyone understands how successful guest blogging can be. With infographics, you may gain even more links from reliable sites.
Getting people to publish your material is at the heart of these strategies. Infographics, on the other hand, take link building to a whole new level. You’ll often see websites that post infographics but don’t bother to provide a connection to the source.
This could be since the infographic gives you, the designer, credit. However, you can approach all websites that have published your infographic and request a backlink.
Top ten lists
There are many, but if you have unique and relevant data, you should be able to make it work. Consider timing and be prepared to go deep into data when developing top lists.
The following are the most critical tasks:
- Examine the search results for your most important SEO keywords,
- Write something more in-depth and one-of-a-kind,
- The job will be easier if you have your data,
- Make sure you choose the proper time if your topic is time-sensitive.
Write guest blogs for industry-related websites
Guest blogging used to be a link building strategy to obtain links by posting thin, low-quality articles to another website loaded with keyword-optimized anchor text. As the credit for the authoring, you’d get a backlink in the article.
However, Google quickly cracked down on this type of spamming behavior, fostering the notion that guest blogging is no longer relevant. Guest blogging, in reality, still works, but the information (both your post and the resources you link to) must be valuable and published on high-quality blogs. Guest blogging won’t be as beneficial as you’d thought if you don’t meet those requirements.
According to 79 percent of editors, guest work is unduly promotional, so try to avoid making it about you. Providing high-quality, valuable information to your blog’s viewers will expedite the approval process and make it easier for the editor to publish your content as is.
Produce and disseminate research content
If there’s one sort of content that’s difficult to generate yet has a high chance of acquiring backlinks, it’s infographics. It must then be researched using ebooks, reports, and articles. It’s on another level compared to typical SEO content because of its value to readers.
Today’s most popular blogs devote time to developing research-based material. This not only establishes their credibility but also gets a large number of backlinks. The truth is that websites that wish to link to exceptional content will not overlook good, researched content.
Create a blog area on your website
Despite the lack of a blog, many businesses have useful information. It’s time to put that potential to good use. A dedicated blog is a great way to get people to interact with you.
If you’re not sure where to begin, read through this comprehensive guide on how to learn to blog. Also handy is this infographic on how to create a business blog.
Brand mentions should be reclaimed
You may come across websites/blogs that mention you or your brand but do not link to you. It happens more frequently than you might believe. There could be various reasons why you aren’t receiving the link where it is due. But it’s primarily because they didn’t go the extra mile.
Finding locations where you’ve been mentioned and asking them to connect to you is one of the many easy yet powerful link building SEO strategies. Every brand listed allows you to obtain a highly relevant backlink. It’s also simpler because they’re already familiar with you and may hold you to a high level.
Building links isn’t always simple. However, the benefits are well worth the effort. Backlinks are, after all, critical to the success of any link building campaign. It’s how search engines determine the legitimacy and trustworthiness of your website.