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Link bait. How to get high-quality backlinks?

7 minutes of reading
Link bait. How to get high-quality backlinks?
Category SEO

Link bait is what helps to draw the attention of other websites to your content, and encourage them to link back to it. Using link bait in your content can help you build quality, relevant links from other sites with little effort on your part, improving your website’s rank in search engines and increasing traffic to your site. Here are some ways you can use link bait in your content to make sure other sites are more willing to link back to you and drive more traffic to your site.


Link building is one of the most effective ways of driving traffic to your site. It is a process by which webmasters attempt to get other web sites to link back to their content. Link building can be done in many ways, but the most common way is through the use of articles, or blog posts that are written with the purpose of generating interest or attracting potential customers.

Link bait is a marketing technique that can help you build links by using content that will appeal to your target audience. The idea behind it is that people like content that helps them solve their problems or takes away the work they would have had to do themselves. This method is based on obtaining natural, free links to our site elsewhere on the web. When someone visits your site after clicking a link to it, their next experience should be engaging, insightful and original enough that they’ll be inclined to share it. That’s why this strategy’s named as it is.

Differences between link bait and click bait

Link bait is content that is designed to attract links from other websites, while click bait is content that attracts views with the goal of making money. While both can be used for the same purpose, they are not the same thing. Click bait does not always have a clear intention to build links, but link bait often does. Moreover, link bait is not only a promising title, but also a content that fulfills this promise, which makes users want to share the link with others.

Benefits and goals for link bait

In link baiting, as in any other link building strategy, natural links are encouraged. In finding a given webpage, Google considers it a high-quality site since there are many links to it from numerous places on the web, resulting in a more prominent position in search results.

It ultimately leads to increases in website traffic, conversion, and customer base, and acquiring new users – as new customers find your business based on content which people, like themselves, find and share online. In addition, high quality content can lead to increased awareness of a given brand, or even the perception that you’re a highly-esteemed expert in your field.

Natural link profile. What does it mean?

The natural link profile of a website is the number of links that are pointing to your site from other sites in your niche. When it comes to building links, it is important to have a diverse set of links from different sites in order to build trust with Google. The natural link profile can be seen as an indicator of quality when deciding where the page ranks in search engine results pages.

Link baiting and the website’s position in Google

Just as before, you need to acquire a lot of links. Over time the algorithm has focused more on content and optimization, but external links are still one of the most important ranking factors for the search engine. With Google, Penguin is responsible for the analysis and verification of links.

There are some links that will carry more (link juice) than others. Several factors determine the quality of a backlink, one of which should also be noted in advance: the exact same link may be useful for one domain and completely useless for another. Websites with similar content are best influenced by external links placed within those sites.

Practices. How to cast a good bait?

Casting a good bait is a delicate art. It has to be tempting enough that people will want to click on it, but not so tantalizing that they feel like they’re being tricked. Plus, you have to be able to give them something of value when they do.


One way you can use link bait is by creating high-quality articles that are informative or helpful, but also share information about your company. This would provide helpful advice for people looking for ways to stay warm while also driving traffic back to the company’s site.

Guest post

A guest post can be a great way to get your content published on another site, but it takes a little more effort than just submitting a link. Find an appropriate blog that covers the same topic as your website and write up a guest post for them. After you’ve written the post, send it in for review. Once approved, publish the post on your blog with a link back to the original blog.

Interactive content

If you have the time and resources, interactive content is a great way to get people engaged with your site. By adding elements of interactivity or gamification, you can make your content stickier than a typical blog post. In addition to increased engagement and click-through rates, there are potential SEO benefits too.


Infographics are a great way to get people’s attention and are easy to share. If you want your infographic shared, make it informative, fun or surprising. You can also offer incentives for sharing, such as offering freebies in exchange for social shares.


One of the most popular forms of content on the web today is video. The demand for video is higher than ever before, and the best thing about it is that once you have created your content, you don’t have to maintain it. So, if you’re trying to figure out what link bait strategy will work for your business, think about creating a video blog or informational video tutorial.


Contests are a great way to generate buzz in your niche, generate new links, and get people excited about your brand. Contests range from sweepstakes to photo contests or anything in-between. Be sure not to go overboard with the prizes though, or you’ll end up spending more than you earn.

Tutorials and e-books

One way that you can use link bait is by creating a tutorial or an e-book. Tutorials are great because they teach someone how to do something, while an e-book is good for those who want more detail. If you’re not sure how to write either one, there are many free resources on the web that will help you create a tutorial or e-book.


Interviews are a great way to promote your content through different channels. Consider reaching out to influencers who would be interested in what you have to say. Ask them if they want to publish the interview on their blog, as well as sharing it on social media and linking back to your post.

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Last words

Link bait is one of the most effective ways of building links, driving traffic, and generating buzz. Simply put, it is anything that can be used as a tool to entice people to click through on a link. The key to using link bait successfully is leveraging content that people are naturally inclined to share. Link bait is the art of creating content that will be irresistible to other websites so they’ll link back to it. The better the content, the more likely you are to get links.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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