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JavaScript and website positioning in Google

6 minutes of reading
JavaScript and website positioning in Google
Category SEO

Are you looking to increase your website’s visibility in Google? Are you wondering how JavaScript affects website positioning in search engine results? If so, you’ve come to the right place.

In this comprehensive guide, we’ll explore the role of JavaScript in website positioning and provide practical tips to help you optimize your site for higher rankings in Google. We’ll discuss the basics of website positioning, and explain how you can use it to improve your ranking.


Understanding JavaScript

JavaScript is a popular programming language that allows advanced web design. It enables, among other things, the display of statistical data, dynamic content management, and the use of interactive elements.

And what is JavaScript SEO? This is part of a technical optimization strategy that focuses on making websites easier to crawl and better optimizing websites built with this language. These techniques allow you to shorten the page loading time, ensure the discovery of pages by search engines, prevent possible problems on the page, diagnose and solve difficulties with the ranking of pages built on JavaScript platforms, and optimize content.

Advantages and disadvantages of JavaScript

While there are some advantages to using JavaScript, it is important to be aware of the potential drawbacks as well.

The biggest advantage of using JS is that it can improve the user experience of your website. It can provide a smoother browsing experience by allowing for faster page loading times and dynamic features. Furthermore, it is also easier to create custom designs than with HTML or CSS. These features can help your website stand out from the competition and attract more visitors. Moreover, JS can help make your website more secure.

However, there are also some potential disadvantages. For instance, some search engine crawlers may not be able to index certain types of code. Additionally, if you have too much code on your website, it can slow down page loading times, which can lead to lower rankings in search engine results pages.

How to check if a website is built with JS?

The easiest way to check it is by using the browser and click “Investigate” or “View source” to check the JavaScript code used. Popular JavaScript frameworks include Angular (Google), React (Facebook), Vue (Evan You). You can also use special tools like BuiltWith or Wappalyzer for this purpose.

Programming language and Google positioning

Not all languages are created equal. When it comes to website positioning in Google, one of the most important elements is the programming language your website is built with. Different languages will affect the way Google indexes and ranks your website, which can ultimately impact how much visibility your website has. Search engines prefer websites built with certain languages such as HTML, JavaScript, and CSS over others.

What ranking factors are affected by JavaScript?

  • Content Rendering;
  • links;
  • slow image loading;
  • page loading time;
  • metadata.
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JS-friendly site. How to create one?

Here are some recommended practices that will allow you to better rank your website in Google search.

  1. To optimize your website for Google, you must minify all JavaScript code on your site. Minification reduces the file size of your code and makes it easier for Google’s bots to crawl your website quickly. Make sure to use minification tools such as Closure Compiler or UglifyJS to minify your code.
  2. Progressive enhancement is a technique that uses basic HTML markup and CSS styling to create a functional website, while also enabling advanced features through JS. Using this strategy ensures that your website can be crawled by Google regardless of whether JavaScript is enabled or not.
  3. A content delivery network (CDN) distributes your website’s content across multiple servers located around the world. This makes it easier for users to access your content, as well as making it easier for Google to crawl your website’s content from different locations.
  4. Caching is a way of temporarily storing data so that it can be quickly accessed again when needed. Caching can help improve website performance and also help Google crawl and index your website faster.
  5. Optimizing images and media on your website can greatly improve loading times, which helps with SEO rankings. Make sure to compress your images and use media formats like WebP and JPEG 2000, which are supported by modern browsers and perform better than other formats.

Possible problems and optimal solutions

  • Internal links. If you have noticed that search engines are not indexing your key pages, it may mean that your website lacks good quality links that lead to them or the links are implemented incorrectly. To deal with this, Google recommends linking pages using HTML anchor tags with href attributes, as well as including descriptive anchor texts for hyperlinks. It is also recommended not to rely on HTML elements such as divs or spans, or on JavaScript handlers.
  • Slow page loading. JavaScript has a big impact on how fast your website loads. To fix this issue, it’s a good idea to minimize the use of JavaScript or to expose JavaScript in smaller payloads.
  • Meta data. When web users or search engine bots follow URL links on a React site, they don’t get a lot of statistical HTML code files. In this situation, the React components that are hosted in the main x/index.html file are reorganized to show different content. It’s important to use packages like React Helmet to ensure that users and bots are provided with unique metadata for each page.

Dynamic rendering

Google and JavaScript have long come to some kind of agreement in the context of code processing. This is how dynamic rendering was born, which allows Googlebots to better understand JS.

This method is based on identifying the client (e.g. browser or web robot) and providing him with a response tailored to his technical capabilities. In practice, when the request is made by the user (web browser), the page will be rendered in the normal way – the HTML file will be downloaded, and the desired content will be downloaded from the database with the help of a request sent by a JS script. When Googlebot asks for a given URL, the server will respond with a render of the page containing static HTML, which will enable faster indexing of its content.

Last words

When it comes to website positioning in Google, having a good understanding of JavaScript is essential. With the proper knowledge of how to use JS SEO, you can optimize your website and achieve a higher ranking in search engine results. From content creation to technical optimization, using this language can make all the difference when it comes to improving your website’s visibility in search engines.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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