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It’s a match! Social media and link building strategy

7 minutes of reading
It’s a match! Social media and link building strategy
Category SEO

There are many different strategies that businesses can use to help their website rank higher in the search engines, and one of the most effective methods is called link building. Through backlinks you can increase your web traffic, improve your rankings, and gain long-term success in the search engines. It’s important to understand that link building doesn’t happen overnight, so it’s also crucial to find ways to build links that are safe and effective for both your business and other businesses as well.


Search Engine Optimization is the practice of improving the ranking of a website on search engines. A higher ranking means that your website is more likely to show up as a top result when someone searches for keywords related to your business.

One way to improve your ranking is by building links to your website from other websites. This is where social media comes in. By sharing your content on social media, you can get other websites to link back to yours. These social media links are just as valuable to your rankings as those obtained through email or word-of-mouth. It can be an especially great tool for gaining attention because it has the potential to reach millions of people at once.

  • 43% of small businesses have reported an increase in traffic after adding social media links to their website.
  • 77% of people say they’ll visit websites with social media links on them before any other type of site.
  • People share more than 100 million pieces of content per day.
  • The median number for the amount of time spent on Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr and Snapchat is 2 hours and 27 minutes per day.

The best times to post on social media

Posting on social media can be a great way to build links and improve your SEO. But when is the best time to post? The answer may depend on what platform you are using, but most will agree that posting between 10:00 am and 1:00 pm Eastern Standard Time (EST) is generally the best time to maximize your potential for traffic or conversions.

However, if you’re looking to drive immediate engagement with your content in order to generate those all-important backlinks from authoritative sites in other time zones, then the optimal time might be different for you. Experiment with different times of day and see which strategy yields better results.

Know your audience

The first step to creating a social media or link building strategy is understanding who your target audience is. Once you know who you’re trying to reach, you can begin creating content that appeals to them. It’s also important to keep in mind that your audience may change over time, so it’s important to periodically reassess who you’re trying to reach.

Another way to figure out what type of content will resonate with your target audience is by looking at the types of posts they share on their own profiles. A great way to find this information is by taking a look at the likes on their page as well as reading through their comments and feedback.

Link Building with YouTube

YouTube is the second largest search engine, handling 3 billion searches per month. 72% of internet users are YouTube viewers. 90% of 18-49 year olds use YouTube. 59% of 50-64 year olds use YouTube. 85% of 65+ year olds use YouTube. There’s no doubt that social media is a powerful tool for promoting content and building relationships with customers, but did you know that it can also be used to improve your website’s SEO?

As you know, link building is a process of getting other websites to link back to your website. This can be done in a number of ways, but one popular method is through YouTube videos. By creating engaging content and including a link to your website in the description, you can encourage others to visit your site. Just be sure to include relevant keywords in your video titles and descriptions so that your videos come up when people are searching for them.

Outreach using Twitter

Did you know that Twitter has 330 million monthly active users? That’s a lot of people who could potentially see your tweets! As a business, you should be using Twitter to promote your brand and build relationships.

Twitter can be a great tool for outreach. You can use it to connect with other businesses and influencers in your industry, as well as potential customers. Plus, Twitter is a great way to share your content and build links back to your website. Just remember that not all of the followers you have on Twitter are qualified leads. They’re just people who follow you out of curiosity or because they like what you tweet about. If you want to increase the quality of these followers, consider following people who will actually be interested in your products. To do this, search for keywords related to your business.

Outreach using LinkedIn

LinkedIn has over 575 million users in over 200 countries and regions and it is available in 24 languages. 96% of companies use LinkedIn. 71% percent of B2B marketers say LinkedIn is their most effective platform. When it comes to social media and link building, LinkedIn is often overlooked. But if you’re not using LinkedIn as part of your outreach strategy, you’re missing out on a huge opportunity.

Join groups relevant to your industry or company and comment on articles they post in these groups or posts they share from these groups on their profile feed. Share links with other members of the group, commenting on them as well, with a mention in the post that you have shared it with them. You can also look for people who are discussing similar topics to yours and add them as connections through LinkedIn, which will allow you to send direct messages.

Outreach using Facebook

1.2 billion people use Facebook every day and 300 million people use Facebook Stories every day. This number has been steadily increasing over the years, and shows no signs of slowing down. With such a large user base, it’s no wonder that businesses are utilizing Facebook as a marketing tool.

You can use Facebook to reach out to potential customers and collaborators by creating a Page for your business. Make sure to populate your Page with relevant, keyword-rich content, and post regularly to keep people engaged. You can also use Facebook Ads to target specific demographics with laser precision. Create an ad that will speak to the specific interests of the audience you want to engage. Use keywords in the copy, and make sure it has a strong call-to-action that’s reinforced by powerful imagery.

Outreach using Instagram

A recent study showed that Instagram is now the second most popular social media platform, with Facebook in the lead. This means that more people are using Instagram to connect with friends, family, and brands. The biggest difference between Facebook and Instagram? Photos are the name of the game on Instagram.

To get started, create a list of target businesses or influencers that you want to connect with. Then, reach out and start a conversation! You can also use Instagram to post high-quality content that includes links back to your website. Once the content is published, it’s easy to share on other social media channels.

In conclusion

In conclusion, social media and link building are both important SEO strategies that can help improve your website’s ranking. However, it’s important to remember that they are just two pieces of the puzzle. There are many other factors that contribute to a successful campaign, including content marketing, technical optimization, and user experience. By focusing on all of these elements, you can create a well-rounded strategy that will help you achieve your desired results.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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