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Is it worth including link-building in your marketing strategy?

Wiktoria Czerw
Content Editor
6 minutes of reading
Is it worth including link-building in your marketing strategy?
Category Marketing

Link-building is an important factor in any successful marketing strategy. It helps increase website traffic, boost your search engine rankings, and create more visibility for your brand. But the question remains: is it worth including link-building in your marketing strategy? Learn if link-building is right for your marketing strategy in this blog post.


Link-building is the process of acquiring links from other websites to your own. These links are an important part of SEO because they increase the site’s visibility and its ranking in search engine result pages. Link-building can be done in various ways, such as by creating interesting or informative content for readers and other website owners or by networking with other websites to increase referral traffic. The importance of link-building cannot be considered in any digital marketing strategy. By creating quality backlinks to your website, you can improve your website’s authority, increase its visibility, and ultimately boost its organic search rankings.

A successful marketing strategy requires link-building. The link-building process involves creating backlinks from external websites to your website to boost SEO rankings and referral traffic. By building quality links to your site, you can improve your website’s visibility and authority, leading to increased traffic and conversions.

The primary advantages of link-building include improved search engine rankings, increased referral traffic, and improved brand authority. Improved search engine rankings refer to the ability to rank higher on search engine results pages, which can help more people find your website and increase organic web traffic. With more links pointing back to your site, you may also be able to draw more referral traffic from other websites. The more links you have from other websites, the more likely it is that other people will also visit your site. Additionally, having a lot of external links to your website can demonstrate trustworthiness and authority in your field. This can help build up your brand, making it more reputable and trustworthy in the eyes of potential customers.

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Link-building has its risks and drawbacks. When done incorrectly, it can lead to a range of potential penalties from search engines, including reduced visibility and even outright bans from indexing websites. Therefore, you should make sure that your linking is done according to best practices and within the guidelines of search engines. Another disadvantage of link-building is the difficulty in obtaining quality backlinks. While there are many tactics for doing so, getting links from high-authority websites can be difficult and time-consuming. In addition, the competition for high-quality links is fierce, meaning that many businesses may have to resort to more creative tactics or work with a digital marketing agency.

Link-building itself is a time-consuming process. While some tactics may yield quick results, others take much longer to implement and may need to be more effective. This means businesses should factor in the cost of time when making link-building decisions.

Link-building is the process of acquiring links from other websites to your own. It is an important part of any digital marketing strategy and can help improve search engine rankings, drive traffic, and build authority. While link-building can have great benefits, it can also be risky if not done properly. That’s why it’s important to know the different types of link-building, so you can decide which is best for your website.

White-hat link-building is the safest and most ethical way of link-building. It involves acquiring links naturally and ethically, usually through content marketing, outreach, or partnerships. These links typically last a long time and can lead to increased visibility and higher rankings.

Grey-hat link-building falls somewhere between white-hat and black-hat link-building. It involves neither completely ethical nor unethical activities, such as link farms and link buying. While grey-hat link-building can be effective, it carries a much higher risk of being penalized by search engines.

Black-hat link-building is the least ethical form of link-building. It involves activities that are explicitly prohibited by search engines, such as buying links or participating in link networks. While black-hat link-building can produce quick results, it carries a high risk of being penalized and should only be used as a last resort.

Link-building is essential to any successful SEO and digital marketing strategy, as it increases visibility and boosts your website’s search engine rankings. Getting started can be tedious and challenging, but following these few best practices should be a useful starting point.

First, create high-quality, shareable content that adds value to the conversation on the topic. This will attract attention from other websites and blogs that may be interested in linking to your content.

Contact relevant websites and bloggers and politely tell them about your content and why it would fit their audience well. Offer to guest post, if possible. Guest posting is an excellent way to build your reputation and link-building opportunities.

Broken link-building is another important link-building strategy. Find broken links on other websites and contact the website’s owner with a replacement link to your own content. This helps establish yourself as an authority on the topic while also providing a valuable service.

Influencer marketing effectively promotes your brand and builds relationships with people with a large social media following. This method can help you build up a more positive image of your brand, as influencers are usually trusted by their followers. It can also help you reach new audiences you might have yet to access through traditional link-building tactics.

Additionally, social media marketing can allow you to reach out to potential customers and expose them to your company’s message. You can use social media platforms to spread brand awareness, drive website traffic, and build relationships with followers.

Paid advertising is another great alternative to link-building. With paid advertising, you can target specific audiences, customize your ads, and even track the performance of your campaigns in real-time. This method can be very effective in generating high-quality leads and driving conversions.


Link-building is an important tool for digital marketing and can be a great way to boost your website’s visibility and rankings. It can also help you to establish yourself as an authoritative source of information in your niche. However, link-building requires time, energy, and resources, so it’s essential to consider your specific business goals and available resources when deciding whether to include them in your marketing strategy. If you don’t have the resources necessary for a link-building campaign, some alternatives can provide similar results, such as content marketing and social media outreach. You need to carefully balance link-building’s potential benefits and detriments to decide if it will benefit your business.

Wiktoria Czerw
Content Editor

Wiktoria is a language and editorial enthusiast whose passion for content drives her to create unique, SEO-optimized texts. She has always been intrigued by linguistics, and she now applies this passion to her profession by ensuring every sentence is accurate and logical. Wiktoria is known for her precision and timeliness – every detail matters to her, and she strives to perfect the content in every possible way.

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