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Introduction to FAQ, Q&A and How-to websites. Why are they important?

7 minutes of reading
Introduction to FAQ, Q&A and How-to websites. Why are they important?
Category SEO

If you’re on the lookout for new ways to increase your business’s exposure, you may want to consider creating a questions and answers site. Long ago, Google put the interest of the user first – it distinguished content that precisely responds to inquiries, observed valuable articles, and accurately described graphics. It’s time for the next change – structured data that includes elements such as FAQs, Q&As, or how-to guides. These types of sites are hugely popular around the world, so it’s no surprise that more businesses are turning to them to grow their own audience in return.



It stands for Frequently Asked Questions and typically refers to content on a website where the most common questions are answered. However, it can also refer both to what people are asking as well as what they are responding to. With the advent of social media, more and more businesses are creating these FAQs, which not only helps streamline communication with their customers but also provides an opportunity for greater customer engagement.

When should you use this kind of site?

This site is great for businesses with a lot of customer questions about a particular product or service. By creating this platform, businesses can answer all their customers’ questions before they even contact the company. Plus, it provides an engaging way to interact with their customers.

Use your FAQ as a sitemap

Just because more links on your page means more listings in a search doesn’t mean your FAQ page is without worth. Your FAQ page is part of the customer journey, where each answer is an important step down the sales funnel. A strong web page needs internal links to help make sure that customers stay on your website. Visitors can get overwhelmed with too many choices and find themselves bouncing off your site. Add navigational aids like Contact Us or About Us pages which will help visitors to find their way around the site.


Question And Answer Sites, are becoming increasingly popular. They function by allowing the user to post a question they have or search the site’s database of questions by entering keywords related to their topic. Other users can then post answers or comment on existing answers. The first person who posts an answer is often awarded with a reputation point. These points allow the user to rank higher in searches. The idea behind these sites is that people will have access to useful information at any time of day when it’s most convenient for them.

When should you use this kind of site?

Q&A sites are great places to go if you’re looking for specific information and advice. They’re usually good options when you need something like a recipe that might be outside your skill set, or someone’s opinion on a complicated decision. You can also use them if you want feedback on your skills or projects and don’t want the hassle of hosting a live chat or survey.

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Most people are looking for information about a specific topic that is relevant to them. How-to sites offer just that kind of information, including step-by-step instructions with accompanying images. This is a helpful type of website because it shows the reader exactly what they need and will help them feel confident in their ability.

When should you use this kind of site?

This type of site is best used when your customers are asking questions or providing feedback on a certain topic. If you’re able to field those questions and feedback, the more engaged the visitors will be. Plus, by answering those questions in a timely manner, you can appear to be more trustworthy.

Is those websites are important for your optimization strategy?

Questions and answers sites are a great way to build content and attract new users while answering their questions, but they can also be optimized for SEO. The biggest tip is to make sure you answer every question that comes in, as well as any common questions you think people will ask.

You should also make sure your site is easy to use and that it’s clear how you would go about asking a question. Finally, when you have time, it can help to promote your site with social media posts on Facebook or Twitter. Share some of the most interesting responses you’ve received, ask users if they have any questions and then share those answers too. It may seem like a lot of work, but it will all pay off when you start getting more visitors and more engagement on your site.

What makes a good question?

Questions are a great way to generate content and conversations. The key is finding the right questions that resonate with your readers, but not too many so that it becomes too general. You can write your own or ask the community. This will encourage engagement and ultimately improve your quality score.

Although the question should be answerable by the information provided, try to ask questions that are both direct and that don’t force the answerer to provide long explanations. While people will still answer long-winded questions, it’s better if you can keep your answers as concise as possible. If you’re asking a question about something niche, include details like examples or specific instructions so that answerers have enough information about what you’re looking for.

How to start?

Create a big list of topics

Create categories of possible questions and try to divide them. This makes it easier for users to find the general thread. As the old saying goes: from general to particular. It will also allow you to improve internal linking as well as improve page navigation. Be specific about each category so that more knowledgeable users don’t waste time reading news for beginners. You can also have subcategories if they make sense.

To optimize your question and answer site for higher engagement, implement tags or sections. Tags help categorize questions in a way that makes it easier for your readers to find the answers they need. When you post a new question, tag it with one or two related questions so readers who are looking for information on related topics can find your post more easily. Sections also work really well when you want to create a central hub for all of the information about a specific topic or company.

Answers should be clear, concise, and factual

Start by optimizing your site’s search engine optimization. It’s important that the content on your site is specific and relevant so it can be found by potential visitors when they search online. Consider how visitors might search for your site in different ways and tailor the content accordingly. Use simple vocabulary and do not dwell on the topic: be transparent and concrete.

Use keywords

Keywords are the words you think people would search for when looking for your site. By including keywords in different places on your site, such as the title tag, meta description, and headings, you can tell Google that your page is relevant and useful. The goal is to get more people clicking on links back to your site from SERPs than other sites that rank higher than yours in a given keyword query.

Last thoughts

By optimizing your site’s content and having it answer some of the most common questions in your industry, you can dramatically increase engagement with the site. With that said, the key is to use content that is specific enough to provide value but general enough not to be too niche. You’ll also want to make sure that you have a lot of content on your site (posts or articles) because this will help establish authority over time and keep people coming back to see what new posts have been published.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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