Order a free seo audit

Internal linking is very important in terms of SEO. Find out more!

9 minutes of reading
Internal linking is very important in terms of SEO. Find out more!
Category SEO

SEO is one of the most important marketing practices that can improve your website performance in many ways. SEO is not a choice, but a necessity for websites in a competitive world, to stay on top of search results. Several SEO strategies and tactics are used to improve website ranking, and one such method is link building. Link building is considered as one of the top three ranking factors by Google. Link building is primarily categorized into internal and external link building. Both have different ways and benefits; if you understand digital marketing and SEO, you might know how important link building is. However, often businesses focus on external link building, but internal linking is also crucial.

Do you want to know more about internal links in SEO? Let’s find out:


To build strong internal links for SEO, there are a few things or strategies that websites need to follow, such as:

Understand what the most important content of a website is: You need to determine the best content on your website for Google to rank you better. The content should be able to explain the core of your business and reflect what services or products you specialize in. you can let Google know that it’s your best content by adding many links to the piece of content.

Link hierarchical pages: If you are using a hierarchical system of web pages, you need to link parent pages to child pages to ensure your website is well-structured and organized for web users and search engine crawlers to understand.

Create more internal pages: To create and improve your internal link strategy, you need to create more internal pages for linking. The more internal links you need, the more pages you can build. The strategy goes hand in hand. For instance, you can create a product category, number of sub-category pages and link them with each other.

Use Anchor tag: Although anchor text can open worms on the website, you don’t need optimized anchor text. Use unoptimized and natural anchor text on your website. Google even recommends using keywords in anchor texts. Your internal links can use anchor text for linked images, provided that they are not the main source of internal links. Write your image alt tag properly. Google will not penalize you for using exact-match anchor text for internal links if your anchor text is relevant to the linked page. Anchor text can help the user and search engine understand what your website is all about.

Use internal links naturally: You should not force links on your website. Users will engage with your website through the internal or external link if it’s relevant. The website should focus on user experience in internal link building, and your users should be able to get value whenever they see a link and click on it. If a user visits a valuable link that matches the information they are reading on your current page, they are most likely to click. Thus, improving user engagement and visitors will stay longer on your website.

Use internal links to recent posts on your website: Adding internal links to the most recent post on your website will add value as these pages or posts get a boost which gives access to more visitors, thus improving traffic. For search engine crawlers, it’s a good sign to rank your website higher.

Place internal links on top of your web page: The place of internal links is crucial that can help improve visitors’ engagement time and reduce bounce rate. When a web user visits your website and stays there for a long time, it tells Google they are loving your website and thus improve your ranking. Placing internal links on top of the web page a user visits gives them a reason to navigate to another page or something to click which means they can spend more time on your website.

Use reasonable internal links: No doubt, internal links are important, but you need to make sure you do not overdo it. Adding irrelevant or too many internal links will negatively impact user experience and thus affect your search engine rankings. Therefore, it’s important to consider the number of internal links to use in a single piece of content and as a whole.

These are some effective strategies to build strong internal links that you can follow.

Search engine crawlers have a limit of crawling up to 150 links approximately in a single website before they navigate to another website through external links and leave the original website. However, the limit can be flexible for up to 200 to 250 links, depending on how important and valuable your content is. But, it’s better to limit your links up to 150 rather than losing the ability to get your pages crawled. You need to maintain a balance and manage both internal and external within this limit for better results. Each long piece of content on your website can have a maximum of 3 to 4 internal links. Although there are no strict guidelines on how many internal links you can add to particular content, you need to understand if the links are adding value to the user experience or not. If they are too much and causing a bad user experience, avoid using too many internal links on one post.

Make an appointment for a free audit of your website
Order a free seo audit

Yes! Internal links are important for both search engines and users. When web users visit your website, they need to navigate your website effortlessly. Internal links for different web pages of your website will improve navigation for web users and help search engine crawlers. Search engine crawlers use internal links to discover and rank content. If an article or content on a website gets external links, it means it’s high-value content. Navigating a website through internal links allows crawlers to understand what you offer your customers, how valuable your website is, and rank higher in search rankings.

Internal links are crucial for your website, as they provide benefits for users and help search engines to rank you better. Building strong internal links can help SEO by:

Helping search engines to understand your website: Internal links help crawlers to understand the structure of your website, what your website offers, products and services, or the core of your website that will help them index your website for search rankings. The internal links help search engines to discover relevant content on your platform and understand page hierarchy. Internal linking can help Google bot or crawlers to form a relationship between various pages on your website and improve ranking.

Helping users navigate: When web users visit your website, they need links to navigate your web pages and improve engagement. If your links are relevant, they are most likely to click. For instance, Subcategories of product pages linked to main product category pages help web users to navigate easily and enhance user experience.

Improve user experience and conversion rate of a website: When a user spends more time on your website, they develop interest and have answers. Internal links will hold them on your website for answers rather than returning on Google web search, thus improving the user’s chances of action. The better users can navigate websites, the better their user experience and Google takes user experience seriously. So, you can improve rankings, user experience, and conversions.

Internal links help pass authority to other web pages: Authority is a crucial part of SEO ranking for websites. When you use internal links on highly authoritative web pages of your platform, it helps to pass authority to other pages. Higher authority means high chances of better rankings on Google. Often, home pages have high external or backlinks; linking internal pages to home pages with high-quality external links can help you pass authority.

These are some reasons that make internal links useful for SEO and scratch engine rankings.

Internals are a form of hyperlinks that connect the domain. Internal links are used to navigate from one to another on the same website. For instance, if you are a company with home, product, about, and contact category pages, the product page link posted on the home page can be used to navigate within the website. These internal links are usually created to enhance the visitors browsing time on your website and lower the bounce rate. You can establish an information hierarchy on your website and build link equity on your website. Web users or website visitors use internal links and search engine crawlers to navigate through your website. Web-users use internal links to navigate for information, while search engine crawlers use to rank your website or index.

What is internal linking in SEO?

Internal linking is a process of linking one web page to another in the same domain for navigation. These links are simply hyperlinks used for linking web pages with each other. Internal linking is an important part of search engine optimization. It helps website visitors and search engines to find the relevant content on the website. There are two types of internal linking used in SEO:

Navigation links: Navigational links, as the name suggests, are typically used for navigation of users and search engine crawlers. These navigational links are either placed on the side or the website’s footer or moved from one page to another.

Contextual links: Contextual links are placed in the main body of website content. They can be used to place wherever it’s necessary for users or links that can add extra value to the existing content. For instance, if you have posted an article about the benefits of your product or services, it’s only relevant if you add an internal link of your product page on the article content for users to view what you are talking about.

To wrap up: Internal links are an important part of SEO and link building that can help you improve search engine rankings. However, it’s important to follow the right strategies and keep a few things in mind to ensure the best results.

iCEA Group

As a leading international digital marketing agency established in 2007, we have consistently set the standards for traffic acquisition and conversion. We proudly host Poland's largest technical department, staffed with highly skilled SEO, SEM, and UX specialists with years of experience. Our offer knows no borders! As evidenced by our successful campaigns in not only the Polish market but also in India and the United States. Driven by our dedication and expertise, we empower our clients to achieve online success.

Also check
Are you wondering why your website is NOT SELLING?
Schedule a free SEO consultation and find out how we can improve your sales results.

Rate the article
Average rating 5/5 - Number of ratings: 7
Add comment

Your email address will not be published. Required fields are marked *


Would you like to see what else we have written about?

SEO Trinity: Authority, Relevance, Experience
SEO Trinity: Authority, Relevance, Experience
It's an uphill battle for any company to get their content to rank well with search engines. Here's a three-point plan for boosting your rankings to the top: authority, relevance, experience.
Take care of your website with SEO audit. What is content gap and how to find it?
Take care of your website with SEO audit. What is content gap and how to find it?
The content on your website is often the first thing visitors see. In fact, it can make or break how they feel about your company based on how well you represent yourself online.
Is an online store profitable?
Is an online store profitable?
The e-commerce industry is rapidly growing. But what are the benefits of having an online store? Discover 9 benefits that will knock you off your feet.

Get started

with the comprehensive
SEO audit

Invest in a detailed SEO audit and understand your online performance. We analyze your website to get a clear view of what you can improve.

  • I Please send us a message first for the introduction.
  • II Then, our SEO Expert gets back right to you with a phone call.
  • III We schedule a consultation in time that works for you.
  • IV The SEO Expert audits your website and provides strategic recommendations on how to improve your performance.
  • V You'll get the SEO report with a comprehensive look at numerous search ranking factors such as technical items, on-page, content, and off-page metrics.