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Impatient web users. How to carry out a technical SEO audit for loading speed?

6 minutes of reading
Impatient web users. How to carry out a technical SEO audit for loading speed?
Category SEO

Do you remember the last time you tried to access a website and it took forever to load? The frustration that ensued once you finally accessed the page was enough to convince you never to visit the site again! Unfortunately, slow loading times can have this same effect on potential customers, which makes it essential that your site loads quickly and efficiently. Use these tips for conducting a technical SEO audit for loading speed so that your visitors will be too impatient to leave your site anytime soon.


Perfect loading time

Impatient web users

How fast or slow should loading time be? The answer varies based on the website, but there is no ideal loading speed. However, statistics have an answer to that. Impatient web users typically have a short attention span. That’s why it’s important that your website loads in less than three seconds. Otherwise, they’ll start looking elsewhere and never come back. So before you ask them to sign up or make any other commitments, make sure that your site is loading in under three seconds.

Why you should care if your website loads fast?

The slower your site loads, the less revenue you’ll see from clicks and engagement. Even worse, search engines might think your site has content that doesn’t meet its quality standards because of low dwell times. With a faster website, Google will be more likely to notice when people visit your site and rank it higher in search results

Page load time vs site speed

While many people think of site speed and page load time as the same thing, these terms are actually different. Page load time is the amount of time it takes for a web page to fully load and display all its content. Site speed is how quickly your website loads on average from home computer, mobile device, tablet, or other browsers. The bigger your website and the more media you add on your pages, the slower it’ll be.

How do you measure page speed?

Google PageSpeed Insights is an incredibly important tool, not just because it will help you determine the load speed of your website and where its potential bottlenecks are, but because it provides detailed information on how to improve your website’s loading speed. It includes suggestions such as reducing image sizes and using caching plugins.

How to perform a technical SEO audit for loading speed?

Running an audit is an essential step in determining how to boost your website’s speed. There are plenty of free tools that can give you an overview of what might be causing your site’s loading issues, but they may not point out the exact problem. In this post, we’ll explain how you can conduct a technical audit for loading speed by identifying any major underlying causes and then outlining some ways you can fix them.

The potential causes of slow site speeds

There are many reasons why your site might be loading slowly, but there are few that you can do something about. Bandwidth usage is one potential cause of slow site speeds. Content delivery networks are an excellent way to mitigate this problem and provide fast load times for your visitors by spreading the load of your website across a network of servers geographically close to them. To find out if this is an issue, analyze your website’s Google Analytics traffic report and look at the PageSpeed Insights information.

What can be done?

  1. Compress images

Images are typically one of the largest file types, which can often slow down the loading speed of your website. But images serve many purposes aside from just aesthetics, they can also help to make your content more readable and help you achieve conversion goals. The easiest way to speed up your website is by using tools that compress your images automatically.

  1. Host with cloudflare

Caching your website with Cloudflare can significantly improve the loading speed of your site. It is free and easy to do, it provides another layer of security, and is great for mobile visitors who want a faster and more responsive web experience.

  1. Check web server configuration

The hostname, or domain name, is likely misconfigured or has expired. This can cause the server to shut down and prevent visitors from accessing your site. Also, it might have been taken over by someone else or lost in cybersquatting.

  1. Minify JavaScript, CSS, HTML and more

Minifying your JavaScript, CSS, HTML and more can decrease the size of your code. By using tools like Google’s PageSpeed Insights, you can find and fix bottlenecks which lead to loading time issues. PageSpeed Insights has given us insight on how we could improve our website loading speed by 33%.

  1. Use AMP technology

Accelerated Mobile Pages are fast-loading pages that provide the same content and functionality as the non-AMP version. This is achieved by using a small subset of HTML, together with images, style sheets, and scripts. The result is fast loading, rich content that will please any web surfer. Studies have shown that 44% of users expect pages to load in two seconds or less.

  1. Change DNS settings

If you’re seeing slow load times on your website and want to see what can be done, start by changing the DNS settings. Name servers are the computer responsible for translating domain names into IP addresses, and they can become an issue if they’re overloaded or set up incorrectly. These tips will help optimize and maintain faster page loading time without impacting other aspects of your site’s performance.

  1. Check your Core Web Vitals

The Core Web Vitals report is an invaluable and interactive tool in Google’s Search Console. Those indicators are an easy-to-use web application that provides website owners with a dashboard of essential data on page loading speeds, conversion rates, and other crucial metrics.

  1. Reduce redirect chains

Eliminating redirect chains can help reduce the amount of time that visitors have to wait before they get a response from your website. Typically, this is achieved by eliminating page and domain name redirects that point visitors in circles.

  1. Make use of browser caching

Caching is the process of storing content and then serving it up quickly. That’s right, it can be used on the visitor’s side of things as well as on your site. It’s something you’ve probably seen before in your browser under cache or offline options.

  1. Clean up CSS code and make it streamlined

With a lean code, you can make sure that your website will load faster and be more responsive. You can also enable caching with this method, which will store site data in the visitor’s browser. Once it’s loaded, all future visits will access it from there instead of taking as long as when first loading.

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Last words

Most websites have loading speed problems. Most are not aware of the effect it is having on their website’s visitors. Slow loading speeds and bounces can lead to lower rankings in Google search results, so it’s crucial to keep an eye on your website speed. Conduct and audit and learn more about your website and its problems.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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