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How to write good and beneficial SEO content?

8 minutes of reading
How to write good and beneficial SEO content?
Category SEO

In today’s websites and digital marketing world, SEO (Search Engine Optimization) and content go hand in hand. Without SEO, websites end up ranking on pages as low as 50, which do not offer any traffic or leads for the business. The content on the website needs to be relevant for the users to ensure that they stay on the website longer and have all their queries sorted. Designing, generating, and optimizing content with the primary purpose of ranking in search engines is known as SEO writing. To understand how to write SEO content writing, you need to understand SEO and SEO content.


What is SEO content?

SEO content is written in a way that helps your website’s pages rank higher across different search engines. It has everything to do with your website’s writing or structure. It is important as search engines’ crawlers read through your website and find whether or not the words used in your site are worthy of ranking your website amongst top pages. Three things that you need to make sure that your content is relevant are:

  • Keyword research: It is the first step towards creating SEO content. The keywords that your target audience repetitively and widely searches for rank higher, and it is always advisable to include those particular keywords in your content. This will allow more exposure to your web pages and, eventually, help them to rank higher in the search engines.
  • Site Structure: It is the second most important step in SEO content. Having a good website structure can lead the search engines to understand your website. It also helps determine the relevance of different web pages to the target audience.
  • Copywriting: It is the final and the most crucial aspect of creating successful SEO content. When writing an article, the most important thing is to make sure that it is engaging and serves a purpose for people to stay on your page/blog. Create original content and brainstorm to make it attractive, but don’t overdo it.

What is SEO content writing?

When you plan, create, and optimize content with the primary reason to rank across different search engines, it is known as SEO content writing or writing for SEO. SEO works best when you care about the needs of the business’s potential customers and align them with the target audience. To know what your customer is searching and is asking is the most critical aspect of SEO content writing. Writing content is the easy part, but knowing how to write SEO content that helps in improving inbound traffic is extremely difficult. According to 60% of digital marketers, SEO content writing leads to the highest quality leads.

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How to write SEO-optimized content?

The process of modifying information to appear somewhere at the top of search results is known as SEO (search engine optimization). When you optimize your content for search engines, you not only enhance your website’s rank organically — that is, without paying to appear higher on the search engine pages – but also build long-term credibility for your website and, eventually, your business. Being at the top of the search engine results can help you reach out to clients, customers, prospects, and other people who might be interested in your company’s services or products. Although there are numerous technical factors to SEO that must be considered, nothing beats good writing. The following are the six must-haves for SEO content writing:

1. Know your target audience, start with why, and have a purpose in mind.

To create SEO content, you need to know what questions your target audience is asking, and you need to get that answer for them. It will allow you to concentrate on your target audience and focus your efforts on the topic. For this, you need to be extremely aware of your consumers and everything they are looking for. Once you know who you are writing for, you will have to align the reason and purpose of the content you are creating with your audience.

2. Make research your prime guide.

Of course, to make your content highly SEO optimized, you cannot just rely on what interests your target audience. Research should be your prime guide because it helps you understand how you can address the concerns while simultaneously answering the questions that will add value to those looking for information regarding a topic. There are many tools available in the market to get the keywords and content ideas related to your business.

3. Specify your SEO keywords.

You might always hear the term keywords when writing SEO content. Keywords are the most critical aspect of creating SEO content. It determines where your webpage will appear in the search engines. When keywords match the exact terms that people search, your website’s/page’s ranking will reach more and drive more traffic. The three categories of keywords that you need to be mindful of are:

  1. Short-tail keywords are typically one word long.
  2. Medium-tail keywords consist of two to three words.
  3. Long-tail keywords are longer, consisting of three to five words.

Every kind of keyword has a different level of competitiveness, ranging from very competitive to less competitive, and a combination of these types should be used in your approach. To choose your keywords, make sure that:

  1. Make sure that they are well-organized and relevant.
  2. Make use of your keyword in the title.
  3. Place the majority of your keywords at the top of the post.
  4. Use synonyms for the terminology used in the post.

4. Create an outline, write it and be sure to optimize it

Even when writing an essay for school, having a structure is recommended. Why is this important? It helps you plan and guides you in writing a post that is effective and makes reading for the reader easier. When you plan your structure, you can also guide your post by inculcating the keywords to become SEO friendly. Planning the content is not just to get help for writing. It is also to keep in mind the length, the header titles, alt text to images, and a meta description. The post shouldn’t just be 500 words. It should be lengthier and should contain the keywords searched for the most. Always re-read your post before posting it. Ask others to review your work and ensure that you ask them about the clarity in your content.

5. Keeping a calendar for content

When posting regular content and not missing, it is helpful to keep a content calendar to help you complete the assigned article on time and will prevent you from keeping on searching for topics. It will give you time to process the content, research it, and then publish it. It helps you to determine the most wanted topics regarding your business. It will allow you to identify content gaps and review them later, leading to much more quality content. In writing, quality is always preferred more than quantity. Be extremely broad and make sure that the content quality is available for people to understand what you are talking about.

6. Use social media to spread content.

Social media is a powerful tool. It will help in higher visibility of your website and encourage people to share it if they find something relevant in it. Every piece of content you produce must be posted on social media with descriptions that compel people to read more about the same and a call-to-action. Always include share buttons on your blog entries as social media’s biggest strength is sharing. It will help improve click-through rates and give you higher control over how they appear in front of people when it is shared.

Tips for writing good SEO content

To have an online presence in this competitive world by prospects and clients is extremely difficult yet crucial. The SEO world is constantly changing, and so are the SEO tactics. Creating and optimizing content that matters is a significant responsibility, and so for that, here are additional tips that will help you write good SEO content:

  • Create content that people find helpful and search for the most. It will help in earning visibility through different search engines.
  • Have a niche and create content under it on your website. You can’t rank high with every possible keyword. So, make sure you find a niche that you are most comfortable with.
  • Make sure that your website is indexable and crawlable.
  • Use a simple, SEO-friendly URL structure, preferably one that includes keywords.
  • Make use of internal links to help in navigation.
  • Where necessary, include high-quality external links to authoritative websites.
  • Create a distinct page title for each page based on targeted keywords — the recommended length is 50–60 characters.
  • Create a unique meta description for each page while keeping the Search Engine Results Page (SERP) in mind – no more than 160 characters.
  • Use keyword-filled header tags (H1, H2, H3, H4).
  • To promote sharing, provide social sharing buttons on your blog’s content.

It might be challenging to determine the best strategy to optimize your website for Google or other search engines, significantly since the algorithms are constantly changing! SEO has always been a shifting goal, but your websites will stay ahead of the competition by following the tips mentioned above and prioritizing great content.

iCEA Group

As a leading international digital marketing agency established in 2007, we have consistently set the standards for traffic acquisition and conversion. We proudly host Poland's largest technical department, staffed with highly skilled SEO, SEM, and UX specialists with years of experience. Our offer knows no borders! As evidenced by our successful campaigns in not only the Polish market but also in India and the United States. Driven by our dedication and expertise, we empower our clients to achieve online success.

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